Paid Social Manager (LinkedIn)

📌 Core Information

🔹 Job Title: Paid Social Manager (LinkedIn)

🔹 Company: Jellyfish

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing daily operations of paid social accounts, ensuring effective pacing, QA, and optimisations
• Establishing client relationships and leading media planning efforts
• Collaborating with cross-functional teams to deliver integrated campaigns
• Keeping up-to-date with industry trends and best practices

ASSUMPTION: This role requires a strong understanding of paid social platforms and a proven track record in managing paid social campaigns. Familiarity with various social media advertising platforms and advanced proficiency in Google Suite is preferred.

📋 Key Responsibilities

✅ Manage daily operations of paid social accounts, including pacing, QA, campaign set-up, optimisations, A/B testing, insight-writing, and data pulling

✅ Demonstrate an understanding of the book of business as it relates to paid social strategy and collaborate with the client Strategy and Media Planning team in leading media plans and roadmap development

✅ Establish client relationships and provide valuable insights, optimisations, and testing opportunities

✅ Take an active role in leading weekly team statuses, delegating tasks and deadlines to other team members, and contributing to internal leadership projects

✅ Support team leadership to promote important process implementation

✅ Keep ahead of industry trends and work with the Paid Social Director in sharing best practices and new opportunities with the team

✅ Support the development and documentation of best practices for campaign management

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of executional experience in Paid Social platforms, including Meta, LinkedIn, and TikTok

Required Skills:

• Advanced proficiency with Google Suite (Sheets, Slides, Docs)
• Familiarity with leadership of paid media departments together with fellow Directors and VPs
• Great at structured working habits, with the ability to cope with competing demands and to prioritise tasks
• Client-centric: You'll love getting to know your clients, developing long-lasting relationships and adding value to their business
• Team Collaboration: You'll be great at collaborating with team members to achieve common goals, valuing and respecting diverse contributions
• Adaptability: You're good at adapting strategies and plans to navigate unforeseen circumstances

Preferred Skills:

• Prior experience setting up campaigns in Campaign Manager 360 or other ad servers
• Prior experience managing paid ads campaigns across other social media platforms including Snap, Pinterest, YouTube, LINE, Kakao, Reddit & others

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create and optimise successful paid social campaigns will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Discretionary annual bonus scheme
• Custom work environment with flexible working hours including evening and night shifts
• Paid day for self-development and access to Jellyfish Learn with unlimited online courses
• Provident Fund contribution
• Group medical insurance & life insurance cover to employees

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2005

Company Description:

• Jellyfish is a global digital marketing agency that combines human genius, cutting-edge tech, and generative AI to create campaigns that move at the speed of digital
• The company offers a range of services, including digital strategy, search, analytics, integrated campaign planning, design & build, creative, conversion optimisation, training, video production & animation, paid media, email, UX, AI, organic social, and paid social
• Jellyfish is committed to helping progressive brands move faster, smarter, and together

Company Specialties:

• Digital Strategy
• Search
• Analytics
• Integrated Campaign Planning
• Design & Build
• Creative
• Conversion Optimisation
• Training
• Video Production & Animation
• Paid Media
• Email
• Google Marketing Platform Partner
• Programmatic Display
• UX
• AI
• Organic Social
• and Paid Social

Company Website: http://www.jellyfish.com

ASSUMPTION: Jellyfish is a well-established global digital marketing agency with a strong focus on innovation and data-driven strategies.

📊 Role Analysis

Career Level: Mid-level to senior role with potential for career growth within the paid social team or broader digital marketing department

Reporting Structure: Reports directly to the Paid Social Director and works closely with the client Strategy and Media Planning team

Work Arrangement: Remote OK with flexible working hours, including evening and night shifts

Growth Opportunities:

• Progression to a senior role within the paid social team or broader digital marketing department
• Potential to work on global accounts and collaborate with international teams
• Opportunities to develop expertise in new platforms and technologies

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and innovative global agency.

🌍 Location & Work Environment

Office Type: Hybrid with remote work options

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• The city is a major commercial and entertainment hub, with a diverse range of industries and cultural attractions
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Mumbai offers a vibrant and dynamic work environment, with a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the Paid Social Director and/or other team members
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Technical skills and knowledge of paid social platforms
• Problem-solving and analytical skills
• Communication and interpersonal skills
• Cultural fit and alignment with Jellyfish's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid social campaign management
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Jellyfish's company culture
• Prepare examples of successful paid social campaigns you've managed, including data-driven results and optimisation strategies

ATS Keywords: Paid Social, LinkedIn, Meta, TikTok, Campaign Management, Client Relationships, Media Planning, Optimisation, Attention to Detail, A/B Testing, Insight Writing, Data Pulling, Google Suite

ASSUMPTION: Jellyfish uses Applicant Tracking System (ATS) software to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Suite (Sheets, Slides, Docs)
• Campaign Manager 360 or other ad servers
• Paid social platforms (Meta, LinkedIn, TikTok, Snap, Pinterest, YouTube, LINE, Kakao, Reddit & others)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with the tools and technologies listed above is preferred, but not required. Jellyfish provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Move Faster: Embrace agility and continuous improvement
• Move Smarter: Leverage data and insights to drive decision-making
• Move Together: Foster collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Data-driven approach to problem-solving
• Focus on continuous learning and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a data-driven approach to problem-solving?

ASSUMPTION: Jellyfish values employees who are adaptable, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities effectively
• Keeping up-to-date with industry trends and best practices in a rapidly evolving field
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Navigating a hybrid work environment with flexible scheduling and remote work options

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Paid Social Manager (LinkedIn) vs. Paid Social Manager (Meta): Both roles require a strong understanding of paid social platforms, but the LinkedIn-specific role may involve more B2B-focused campaigns and targeting
• Paid Social Manager (LinkedIn) vs. Paid Social Specialist: The manager role involves more strategic planning, client relationship management, and team leadership, while the specialist role focuses more on tactical execution and optimisation
• Paid Social Manager (LinkedIn) vs. Paid Media Manager: The paid media manager role encompasses a broader range of paid advertising channels, including search, display, and video, while the paid social manager role focuses specifically on paid social platforms

ASSUMPTION: Each role within the paid media landscape has its unique focus and requirements, and candidates should consider their personal strengths and interests when comparing roles.

📝 Sample Projects

• Developing and executing a LinkedIn ad campaign to drive brand awareness and engagement for a B2B tech company
• Optimising a Meta ad campaign to improve cost-per-acquisition (CPA) and return on ad spend (ROAS) for an e-commerce retailer
• Creating and managing a TikTok ad campaign to launch a new product line for a consumer packaged goods (CPG) company

ASSUMPTION: These sample projects demonstrate the range of paid social campaign management responsibilities and the diverse industries and client types that candidates may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the paid social department?
• How does the paid social team collaborate with other departments, such as strategy, media planning, and creative?
• What are the key priorities and goals for this role in the first 30, 60, and 90 days?
• How does Jellyfish support the professional growth and development of its employees?
• What are the most challenging aspects of working in a hybrid or remote work environment, and how does Jellyfish address these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company culture, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, with a focus on paid social campaign management
• Write a cover letter that demonstrates your understanding of the role and your fit with Jellyfish's company culture
• Prepare examples of successful paid social campaigns you've managed, including data-driven results and optimisation strategies
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.