Paid Social Manager (LinkedIn)

📌 Core Information

🔹 Job Title: Paid Social Manager (LinkedIn)

🔹 Company: Jellyfish

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Managing daily operations of client accounts, including pacing, QA, and optimizations
• Collaborating with other teams and clients to provide valuable insights and testing opportunities
• Establishing and maintaining client relationships
• Contributing to internal leadership projects and process implementation
• Staying updated on industry trends and sharing best practices with the team

ASSUMPTION: This role requires a balance of technical skills in paid social advertising and strong client management skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Manage daily operations of client accounts, including pacing, QA, campaign set-up, optimizations, A/B testing, insight-writing, and data pulling

✅ Demonstrate an understanding of the book of business as it relates to paid social strategy and collaborate with the client Strategy and Media Planning team in leading media plans and roadmap development

✅ Establish and maintain client relationships, providing valuable insights, optimizations, and testing opportunities

✅ Lead weekly team statuses, delegate tasks and deadlines to other team members, and contribute to internal leadership projects

✅ Support team leadership in promoting important process implementation and keep ahead of industry trends, sharing best practices and new opportunities with the team

✅ Support the development and documentation of best practices for campaign management

ASSUMPTION: The role involves a mix of hands-on campaign management and strategic planning. The candidate should be comfortable with both executional tasks and high-level strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3-5+ years of executional experience in Paid Social platforms, including Meta, LinkedIn, and TikTok

Required Skills:

• Advanced proficiency with Google Suite (Sheets, Slides, Docs) and improving workflows
• Familiarity with setting up campaigns in Campaign Manager 360 or other ad servers
• Strong attention to detail during the QA process, campaign set-up, pacing, optimizations, A/B testing, insight-writing, and data pulling
• Excellent communication and client management skills
• Ability to work well in a team and collaborate with other departments

Preferred Skills:

• Prior experience managing paid ads campaigns across other social media platforms
• Familiarity with leadership of paid media departments together with fellow Directors and VPs
• Great at structured working habits, with the ability to cope with competing demands and to prioritise tasks

ASSUMPTION: While the role requires specific technical skills in paid social advertising, the candidate's ability to manage client relationships and collaborate effectively with other teams is equally important.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (based on industry standards for a mid-level Paid Social Manager role in Mumbai)

Benefits:

• Discretionary annual bonus scheme
• Flexible working hours, including evening and night shifts
• Paid day for self-development and access to Jellyfish Learn with unlimited online courses
• Provident Fund (PF) contribution
• Group medical insurance & life insurance cover to employees

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level Paid Social Manager role in Mumbai. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Jellyfish is a global digital marketing agency specialising in integrated strategy, search, analytics, and media planning. They work with some of the biggest brands on the planet and are Google & Meta's global partners.

Company Size: Jellyfish has 1,001-5,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Jellyfish was founded in 2005 and has since grown into a leading global digital marketing agency.

Company Description:

• Jellyfish believes in the power of diverse perspectives and inclusive collaboration
• They welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table
• Jellyfish empowers clients along their digital journey by challenging the status quo, reinventing media activation, and crafting influential stories

Company Specialties:

• Digital Strategy
• Search
• Analytics
• Integrated Campaign Planning
• Design & Build
• Creative
• Conversion Optimisation
• Training
• Video Production & Animation
• Paid Media
• Email
• Google Marketing Platform Partner
• Programmatic Display
• UX
• AI
• Organic Social
• and Paid Social

Company Website: http://www.jellyfish.com

ASSUMPTION: Jellyfish's global presence and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Paid Social Manager reports directly to the Paid Social Director and works closely with the client Strategy and Media Planning team, as well as other departments within Jellyfish.

Work Arrangement: This role is based in Mumbai, India, with remote flexibility. The work arrangement includes flexible working hours, including evening and night shifts.

Growth Opportunities:

• Progression to a Senior Paid Social Manager or Paid Social Director role
• Expansion into other areas of digital marketing within Jellyfish
• Opportunities to work on global client accounts and collaborate with international teams

ASSUMPTION: The role offers significant growth opportunities within the Paid Social department and across Jellyfish's diverse range of services.

🌍 Location & Work Environment

Office Type: Jellyfish's Mumbai office is located in the heart of the city, providing easy access to public transportation and amenities.

Office Location(s): 1202 Wills St, Suite 600, Baltimore, Maryland 21231, US (global headquarters); 373 Gangnam-daero, Seocho-dong, Seocho-gu Seoul, KR; Arenco Tower, Dubai Internet City, Suite J, Unit 1805 & 1807, Level 18, Dubai, United Arab Emirates, AE; and other global locations

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city is known for its diverse culture, vibrant nightlife, and rich history
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters

Work Schedule: Full-time (40 hours/week) with flexible working hours, including evening and night shifts

ASSUMPTION: The Mumbai office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the Paid Social Director

Key Assessment Areas:

• Technical skills in paid social advertising
• Client management and communication skills
• Ability to work well in a team and collaborate with other departments
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in paid social advertising
• Tailor your resume to showcase skills and experiences relevant to the role
• Prepare for behavioral and situational interview questions that focus on your client management and teamwork skills
• Research Jellyfish's clients and industry trends to demonstrate your understanding of the role and the company

ATS Keywords: Paid Social, LinkedIn, Meta, TikTok, Campaign Management, Client Management, Google Suite, Attention to Detail, A/B Testing, Insight Writing, Data Pulling, Collaboration, Teamwork

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, client management abilities, and cultural fit within the Jellyfish team.

🛠️ Tools & Technologies

• Google Suite (Sheets, Slides, Docs)
• Campaign Manager 360 or other ad servers
• Paid Social platforms (Meta, LinkedIn, TikTok, etc.)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The role requires proficiency in Google Suite and familiarity with various paid social advertising platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Move Faster: Embrace a growth mindset and continuously improve
• Move Smarter: Leverage data-driven insights and innovative thinking
• Move Together: Foster a collaborative and inclusive work environment

Work Style:

• Results-driven: Focus on delivering measurable outcomes for clients
• Adaptable: Embrace change and pivot strategies as needed
• Collaborative: Work effectively with diverse teams and stakeholders

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple client accounts and prioritising tasks?
• Do you have strong communication and client management skills?
• Are you able to work effectively in a team and collaborate with other departments?

ASSUMPTION: Jellyfish values candidates who align with their core values and work style, as well as those who can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple client accounts and prioritising tasks can be challenging, requiring strong organisational skills and time management
• Working in a fast-paced environment may require adaptability and the ability to pivot strategies quickly
• Collaborating with diverse teams and stakeholders may present communication challenges, requiring strong interpersonal skills
• The role may require working flexible hours, including evenings and nights, to accommodate client time zones

ASSUMPTION: The role presents unique challenges that require a strong, adaptable candidate with excellent communication and organisational skills.

📈 Similar Roles Comparison

• Compared to other Paid Social Manager roles, this position offers a unique blend of technical skills and client management responsibilities
• Jellyfish's global presence and diverse range of services provide ample opportunities for career growth and development
• As a mid-level role, this position offers a clear career path to Senior Paid Social Manager or Paid Social Director roles within Jellyfish

ASSUMPTION: This role offers a unique blend of technical skills and client management responsibilities, with ample opportunities for career growth and development within Jellyfish.

📝 Sample Projects

• Developing and executing a comprehensive LinkedIn advertising strategy for a global B2B client, focusing on lead generation and brand awareness
• Collaborating with the client Strategy and Media Planning team to create a cross-channel media plan that integrates paid social advertising with other digital marketing channels
• Conducting A/B testing on LinkedIn ad creatives and targeting options to optimise performance and maximise ROI for a global B2C client

ASSUMPTION: These sample projects highlight the technical skills and client management responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Social department and how this role fits into the team?
• How does Jellyfish support the professional growth and development of its employees, particularly in this role?
• Can you provide examples of how Jellyfish fosters a collaborative and inclusive work environment, particularly for this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Jellyfish approach work-life balance, particularly for roles with flexible working hours?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the team dynamics, and the company culture, as well as their ability to prioritise and plan for success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for working at Jellyfish
• If applicable, prepare examples or a portfolio showcasing your paid social advertising experience and achievements
• Follow up with the Jellyfish HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.