📌 Core Information
🔹 Job Title: Paid Social Manager - US
🔹 Company: ASOS
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid social media campaigns across multiple channels to drive traffic, sales, and new customers for ASOS
- Collaborating with internal teams to deliver exceptional channel performance against strategic business and commercial objectives
- Developing and implementing team processes to improve efficiency and effectiveness
- Cross-functional collaboration with other teams, including creative, insight, trade, martech, brand, etc.
- Proactive management of external paid social platforms and tech partners
ASSUMPTION: This role requires a strong understanding of paid social channels and several years of hands-on experience in managing them. A passion for driving growth through innovative performance and a metrics-driven approach is essential.
📋 Key Responsibilities
✅ Work alongside internal marketing teams to deliver exceptional channel performance against strategic business and commercial objectives across multiple markets, with the main focus to drive full-funnel acquisition, retention, and lifecycle marketing across paid social
✅ Develop best practices to test and scale mid and upper funnel activities across a multitude of social channels (new & existing) to ensure effective communication of brand & proposition messaging
✅ Cross-channel planning of complex full-funnel paid social campaigns to support business priorities across different business units and/or brands
✅ Execution of robust media experiments aimed at driving incremental growth and scaling media investment, especially to solidify mid and upper funnel activities within our marketing mix
✅ Experiment with organic social boosting and work to establish it as a recurring activity to complement a full-funnel paid social approach
✅ Development and implementation of team processes aimed at improving efficiency and effectiveness of team output
✅ Extensive cross-functional collaboration with other teams (internal & external) including creative, insight, trade, martech, brand, etc.
✅ Proactive management of external paid social platforms and tech partners to ensure effective service and deliverables in line with ASOS business goals and priorities
ASSUMPTION: This role involves a high level of collaboration and requires strong communication, presentation, and time management skills to handle multiple priorities simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in paid social media management, with a strong focus on driving growth and acquisition
Required Skills:
- Advanced knowledge of growth and acquisition metrics including digital media planning, buying, and optimization, paid acquisition tactics, and best practices
- Strong analytical acuity and data-driven decision-making capability
- Ability to understand and adjust to differences between geographies and cultures
- Constant desire to learn and undertake new challenges
- Flexibility in adapting to fast-changing priorities and a fast-paced work environment
- Strong understanding of paid social and, ideally, several years of hands-on experience of managing paid social channels
- Commercially focused, with strong budget, planning experience, and ability to demonstrate precise marketing ROI
- Possesses a test and learn mentality
Preferred Skills:
- Experience working with multiple business functions and brands
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in paid social media management and a passion for driving growth through innovative performance are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Paid Social Manager role in the United States)
Benefits:
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Manager role in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: ASOS is a global online retailer for fashion lovers, operating in the competitive e-commerce and retail apparel industry.
Company Size: ASOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ASOS was founded in 2000, with a mission to give people the confidence to be whoever they want to be.
Company Description:
- ASOS exists to give people the confidence to be whoever they want to be, and that goes for its employees too. At ASOS, you're free to be your true self without judgment and channel your creativity into a platform used by millions.
- ASOS encourages its employees to be authentic, brave, creative, and disciplined, with an entrepreneurial attitude that blends passion for fashion with cutting-edge technology.
- With a global reach and a truly entrepreneurial attitude, ASOS offers its employees the opportunity to push boundaries, challenge expectations, and help drive the company's journey to becoming the global fashion destination for 20-somethings.
Company Specialties:
- E-commerce
- Retail
- Technology
- Fashion
- International
- Beauty
Company Website: ASOS Careers
ASSUMPTION: ASOS is committed to fostering an inclusive work environment where employees feel empowered to be their true selves and channel their creativity into the global fashion platform.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Paid Social Lead.
Reporting Structure: The Paid Social Manager will report to the Paid Social Lead and work closely with other business stakeholders, including internal marketing teams, creative, insight, trade, martech, brand, and external partners.
Work Arrangement: This role is on-site, with a flexible work arrangement that may include remote work or hybrid options, depending on business needs and team preferences.
Growth Opportunities:
- ASOS Develops offers personal development opportunities across the business, allowing employees to grow both personally and professionally.
- With a global presence and a fast-paced work environment, ASOS provides ample opportunities for career progression and advancement.
- Collaborating with multiple business functions and brands may lead to new opportunities and exposure to different aspects of the business.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the Paid Social team and across the broader ASOS organization.
🌍 Location & Work Environment
Office Type: ASOS has multiple offices worldwide, with this role based in the New York, NY, United States office.
Office Location(s): 4505 Derrick Industrial Parkway, Atlanta, Georgia 30349, US
Geographic Context:
- The New York office is located in the heart of the city, providing easy access to public transportation, dining, and entertainment options.
- New York is a vibrant and diverse city, offering a rich cultural experience and a wide range of recreational activities.
- The office environment is fast-paced, collaborative, and innovative, reflecting ASOS's entrepreneurial spirit and commitment to fostering creativity.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role and the need to accommodate different time zones for global collaboration.
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth within the global ASOS organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Understanding of paid social media management and strategies
- Analytical skills and data-driven decision-making capability
- Collaboration and communication skills
- Cultural fit and alignment with ASOS values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of paid social media management and your ability to drive growth and acquisition
- Showcase your analytical skills and data-driven approach to decision-making
- Prepare examples of your past achievements in paid social media management and how they align with the role's responsibilities
ATS Keywords: Paid Social, Social Media Management, Digital Media Planning, Paid Acquisition, Marketing ROI, Cross-functional Collaboration, Global Marketing, Full-Funnel Marketing, ASOS
ASSUMPTION: The application process for this role is designed to assess the candidate's understanding of paid social media management, analytical skills, and cultural fit with ASOS's values and work environment.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Snapchat Ads)
- Analytics tools (e.g., Google Analytics, Facebook Pixel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards. However, proficiency in social media advertising platforms and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be yourself
- Think global
- Act entrepreneurial
- Collaborate
- Innovate
- Deliver
Work Style:
- Fast-paced and dynamic
- Collaborative and inclusive
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you feel comfortable being your true self in a diverse and inclusive work environment?
- Are you able to understand and adapt to different geographies and cultures in a global marketing context?
- Do you thrive in a fast-paced, collaborative, and innovative work environment?
ASSUMPTION: ASOS is committed to fostering a work environment where employees feel empowered to be their true selves and channel their creativity into the global fashion platform. Candidates who align with ASOS's values and work style are strongly encouraged to apply.
⚠️ Potential Challenges
- Managing a multi-million pound budget and driving profitable return on investment
- Collaborating with multiple business functions and external partners to ensure effective service and deliverables
- Adapting to fast-changing priorities and a fast-paced work environment
- Working with a global team and managing time zones
ASSUMPTION: These challenges are inherent to the role and require a strong, experienced candidate with a proven track record in paid social media management and a passion for driving growth through innovative performance.
📈 Similar Roles Comparison
- This role differs from other paid social media management positions in its focus on driving full-funnel acquisition, retention, and lifecycle marketing across paid social channels
- ASOS's global presence and commitment to innovation set it apart from other companies in the e-commerce and retail apparel industry
- Career progression opportunities within ASOS may differ from those in other companies, with a clear path for growth within the Paid Social team and across the broader organization
ASSUMPTION: This role offers unique opportunities for growth and development within the global ASOS organization, with a clear focus on driving full-funnel acquisition and retention through paid social media management.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy to drive traffic, sales, and new customers for ASOS
- Collaborating with internal teams to create and implement cross-channel paid social media campaigns that support business priorities
- Conducting A/B tests and analyzing data to optimize campaign performance and drive incremental growth
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Paid Social Manager role at ASOS, with a focus on driving growth and acquisition through innovative paid social media management strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Paid Social team and ASOS's global marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ASOS support the professional development and growth of its employees?
- What are the key challenges facing the Paid Social team, and how can this role help address them?
- How does ASOS foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with ASOS's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in paid social media management and how they align with the role's responsibilities
- Follow up with the ASOS Talent team within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
