📌 Core Information
🔹 Job Title: Paid Social Marketing Manager
🔹 Company: Wayfair
🔹 Location: London, UK
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth and strategy for Paid Social channels
- Managing a high-impact team to deliver strong business outcomes
- Optimizing multi-million-dollar budgets for ROAS, LTV, and incremental revenue growth
- Staying ahead of platform changes, privacy regulations, and measurement challenges
- Collaborating with cross-functional teams to refine measurement models and incrementality testing
ASSUMPTION: This role requires a strategic mindset, deep channel expertise, and the ability to balance creative testing with technical rigor.
📋 Key Responsibilities
✅ Own the end-to-end strategy, execution, and optimization of Paid Social campaigns across Meta, Pinterest, and TikTok
✅ Lead and mentor a team of analysts to drive performance and scale campaigns efficiently
✅ Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth
✅ Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance
✅ Partner with creative teams to develop and test new ad formats, messaging strategies, and landing page experiences
✅ Collaborate with Martech, Data Science, and Engineering teams to refine measurement models and attribution frameworks
✅ Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization
✅ Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features
✅ Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations
✅ Drive continuous improvement in automation, campaign efficiency, and performance measurement
ASSUMPTION: This role requires a strong understanding of Paid Social channels, bidding strategies, audience targeting, and conversion rate optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in Paid Social, Performance Marketing, or Digital Advertising
Required Skills:
- Proven experience in people management
- Strong analytical and technical skills, with expertise in SQL and Excel
- Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization
- Display knowledge of A/B testing, creative iteration, and landing page optimization
- Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale
- Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges
- Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership
Preferred Skills:
- Knowledge of Python, R, Looker, or Tableau
ASSUMPTION: This role requires a strategic mindset, deep channel expertise, and the ability to balance creative testing with technical rigor.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a mid-senior level Paid Social Marketing Manager in London)
Benefits:
- Wayfair Employee Discount
- Private Medical Care
- Dental Care
- Gym Membership
- Tuition Reimbursement
- 25 Days starting holiday (with tenure entitlement) + Bank Holidays
- Pension
- Cycle to Work scheme
Working Hours: 9am-6pm (Monday-Friday)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level Paid Social Marketing Manager in London. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair is a leading online destination for home goods and furniture, operating in a competitive retail market.
Company Size: Wayfair has over 10,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: Wayfair was founded in 2002 and has since grown to become a publicly-traded company.
Company Description:
- Wayfair offers a wide range of products for every space, style, and budget
- They are committed to providing expert customer service and innovative shopping tools
- Wayfair is dedicated to creating a diverse, inclusive, and equitable workplace
Company Specialties:
- E-Commerce
- Technology
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- and analytics
Company Website: Wayfair.com
ASSUMPTION: Wayfair's large product catalog, competitive pricing, and commitment to customer service make it a strong player in the online retail market.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and oversees a team of analysts
Work Arrangement: On-site, full-time position with core hours from 9am-6pm, Monday-Friday
Growth Opportunities:
- Potential to advance to a Senior Marketing Manager or Director role
- Chance to expand the Paid Social team and take on more responsibilities
- Opportunity to gain experience in cross-functional collaboration and stakeholder management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 338 Goswell Rd, Level 4, London, UK EC1V 7LQ
Geographic Context:
- London is a major global hub for e-commerce and technology
- The office is located in the vibrant Clerkenwell neighborhood, close to local amenities and public transportation
- The area is known for its creative agencies, tech startups, and media companies
Work Schedule: Core hours are from 9am-6pm, Monday-Friday, with flexibility for team meetings and project deadlines
ASSUMPTION: Wayfair's London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in Paid Social channels and bidding strategies
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Wayfair's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Wayfair's company culture and values to demonstrate your fit
- Prepare questions to ask the interviewer about the team, company goals, and growth opportunities
ATS Keywords: Paid Social, Performance Marketing, Digital Advertising, People Management, Analytical Skills, Technical Skills, Bidding Strategies, Audience Targeting, Conversion Rate Optimization, A/B Testing, Creative Iteration, Landing Page Optimization, Commercial Mindset, Stakeholder Management, Privacy Regulations, Measurement Challenges
ASSUMPTION: Wayfair's recruitment process is designed to assess candidates' strategic thinking, technical expertise, and cultural fit, with a focus on problem-solving skills and leadership potential.
🛠️ Tools & Technologies
- Meta Ads Manager
- Pinterest Ads Manager
- TikTok Ads Manager
- Google Analytics
- GA4
- Excel (advanced functions, automation, pivot tables)
- SQL
- Python (optional)
- R (optional)
- Looker (optional)
- Tableau (optional)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a strong emphasis on data analysis and visualization skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Collaborative
- Data-Driven
- Inclusive
- Growth-Oriented
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in Paid Social channels?
- Can you provide an example of a time when you optimized a campaign budget for efficiency and scale?
- How do you approach creative testing and iteration to improve campaign performance?
- Can you describe your experience working with cross-functional teams to refine measurement models and attribution frameworks?
- How do you ensure your team maintains a strong focus on customer-centricity and data-driven decision-making?
ASSUMPTION: Wayfair values candidates who are customer-obsessed, inventive, collaborative, data-driven, inclusive, and growth-oriented, with a strong work ethic and results-focused mindset.
⚠️ Potential Challenges
- Managing a large budget and ensuring optimal spend allocation
- Staying ahead of platform changes, privacy regulations, and measurement challenges
- Balancing creative testing with technical rigor and data-driven decision-making
- Building and maintaining strong relationships with Meta, Pinterest, and TikTok account teams
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: This role presents unique challenges that require a strategic mindset, deep channel expertise, and the ability to balance creative testing with technical rigor.
📈 Similar Roles Comparison
- This role is more senior-level and focuses on strategy and management compared to junior-level Paid Social Specialist or Coordinator roles
- Unlike other marketing roles, this position requires a strong understanding of bidding strategies, audience targeting, and conversion rate optimization
- Career progression in this role may lead to a Senior Marketing Manager or Director position, rather than transitioning to a different marketing discipline
ASSUMPTION: This role offers unique growth opportunities and requires a specific skill set, making it distinct from other marketing positions.
📝 Sample Projects
- Developing and implementing a new bidding strategy to improve ROAS and LTV for a major campaign
- Conducting a comprehensive audience segmentation analysis to optimize targeting and improve campaign performance
- Collaborating with the creative team to develop and test new ad formats, messaging strategies, and landing page experiences
- Refining measurement models and attribution frameworks to account for iOS updates, cookieless tracking, and server-side measurement
ASSUMPTION: These sample projects illustrate the strategic and technical nature of the role, requiring a strong understanding of Paid Social channels, bidding strategies, and audience targeting.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Social team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the team's approach to cross-functional collaboration and stakeholder management?
- How does the company measure the success of its Paid Social campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for this role to expand the Paid Social team and take on more responsibilities?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your interest in the position and how your background and skills make you a strong fit
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Wayfair's company culture and values to demonstrate your fit
- Prepare questions to ask the interviewer about the team, company goals, and growth opportunities
- Follow up with the Wayfair Recruiter within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
