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Paid Social Marketing

Wayfair
Full-time
On-site
London, City of, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Social Marketing Manager

πŸ”Ή Company: Wayfair

πŸ”Ή Location: London, UK

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth and strategy for Paid Social channels
  • Managing a high-impact team to deliver strong business outcomes
  • Optimizing multi-million-dollar budgets for ROAS, LTV, and incremental revenue growth
  • Staying ahead of platform changes, privacy regulations, and measurement challenges
  • Collaborating with cross-functional teams to refine measurement models and incrementality testing

ASSUMPTION: This role requires a strategic mindset, deep channel expertise, and the ability to balance creative testing with technical rigor.

πŸ“‹ Key Responsibilities

βœ… Own the end-to-end strategy, execution, and optimization of Paid Social campaigns across Meta, Pinterest, and TikTok

βœ… Lead and mentor a team of analysts to drive performance and scale campaigns efficiently

βœ… Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth

βœ… Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance

βœ… Partner with creative teams to develop and test new ad formats, messaging strategies, and landing page experiences

βœ… Collaborate with Martech, Data Science, and Engineering teams to refine measurement models and attribution frameworks

βœ… Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization

βœ… Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features

βœ… Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations

βœ… Drive continuous improvement in automation, campaign efficiency, and performance measurement

ASSUMPTION: This role requires a strong understanding of Paid Social channels, bidding strategies, audience targeting, and conversion rate optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in Paid Social, Performance Marketing, or Digital Advertising

Required Skills:

  • Proven experience in people management
  • Strong analytical and technical skills, with expertise in SQL and Excel
  • Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization
  • Display knowledge of A/B testing, creative iteration, and landing page optimization
  • Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale
  • Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges
  • Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership

Preferred Skills:

  • Knowledge of Python, R, Looker, or Tableau

ASSUMPTION: This role requires a strategic mindset, deep channel expertise, and the ability to balance creative testing with technical rigor.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per year (Based on industry standards for a mid-senior level Paid Social Marketing Manager in London)

Benefits:

  • Wayfair Employee Discount
  • Private Medical Care
  • Dental Care
  • Gym Membership
  • Tuition Reimbursement
  • 25 Days starting holiday (with tenure entitlement) + Bank Holidays
  • Pension
  • Cycle to Work scheme

Working Hours: 9am-6pm (Monday-Friday)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level Paid Social Marketing Manager in London. Actual salary may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wayfair is a leading online destination for home goods and furniture, operating in a competitive retail market.

Company Size: Wayfair has over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: Wayfair was founded in 2002 and has since grown to become a publicly-traded company.

Company Description:

  • Wayfair offers a wide range of products for every space, style, and budget
  • They are committed to providing expert customer service and innovative shopping tools
  • Wayfair is dedicated to creating a diverse, inclusive, and equitable workplace

Company Specialties:

  • E-Commerce
  • Technology
  • Online Retail
  • Internet Marketing
  • Software Engineering
  • Customer Service
  • Sales
  • Inbound Sales
  • Interior Design
  • Engineering
  • Talent Acquisition
  • and analytics

Company Website: Wayfair.com

ASSUMPTION: Wayfair's large product catalog, competitive pricing, and commitment to customer service make it a strong player in the online retail market.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager and oversees a team of analysts

Work Arrangement: On-site, full-time position with core hours from 9am-6pm, Monday-Friday

Growth Opportunities:

  • Potential to advance to a Senior Marketing Manager or Director role
  • Chance to expand the Paid Social team and take on more responsibilities
  • Opportunity to gain experience in cross-functional collaboration and stakeholder management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 338 Goswell Rd, Level 4, London, UK EC1V 7LQ

Geographic Context:

  • London is a major global hub for e-commerce and technology
  • The office is located in the vibrant Clerkenwell neighborhood, close to local amenities and public transportation
  • The area is known for its creative agencies, tech startups, and media companies

Work Schedule: Core hours are from 9am-6pm, Monday-Friday, with flexibility for team meetings and project deadlines

ASSUMPTION: Wayfair's London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • On-site interview with the hiring manager and team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Technical expertise in Paid Social channels and bidding strategies
  • Leadership and team management skills
  • Analytical skills and data-driven decision-making
  • Cultural fit and alignment with Wayfair's values

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
  • Research Wayfair's company culture and values to demonstrate your fit
  • Prepare questions to ask the interviewer about the team, company goals, and growth opportunities
  • ATS Keywords: Paid Social, Performance Marketing, Digital Advertising, People Management, Analytical Skills, Technical Skills, Bidding Strategies, Audience Targeting, Conversion Rate Optimization, A/B Testing, Creative Iteration, Landing Page Optimization, Commercial Mindset, Stakeholder Management, Privacy Regulations, Measurement Challenges

    ASSUMPTION: Wayfair's recruitment process is designed to assess candidates' strategic thinking, technical expertise, and cultural fit, with a focus on problem-solving skills and leadership potential.

    πŸ› οΈ Tools & Technologies

    • Meta Ads Manager
    • Pinterest Ads Manager
    • TikTok Ads Manager
    • Google Analytics
    • GA4
    • Excel (advanced functions, automation, pivot tables)
    • SQL
    • Python (optional)
    • R (optional)
    • Looker (optional)
    • Tableau (optional)

    ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a strong emphasis on data analysis and visualization skills.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Customer Obsessed
    • Inventive
    • Collaborative
    • Data-Driven
    • Inclusive
    • Growth-Oriented

    Work Style:

    • Fast-paced and dynamic
    • Collaborative and team-oriented
    • Data-driven and analytical
    • Innovative and creative
    • Results-focused and accountable

    Self-Assessment Questions:

    • How do you stay up-to-date with the latest trends and best practices in Paid Social channels?
    • Can you provide an example of a time when you optimized a campaign budget for efficiency and scale?
    • How do you approach creative testing and iteration to improve campaign performance?
    • Can you describe your experience working with cross-functional teams to refine measurement models and attribution frameworks?
    • How do you ensure your team maintains a strong focus on customer-centricity and data-driven decision-making?

    ASSUMPTION: Wayfair values candidates who are customer-obsessed, inventive, collaborative, data-driven, inclusive, and growth-oriented, with a strong work ethic and results-focused mindset.

    ⚠️ Potential Challenges

    • Managing a large budget and ensuring optimal spend allocation
    • Staying ahead of platform changes, privacy regulations, and measurement challenges
    • Balancing creative testing with technical rigor and data-driven decision-making
    • Building and maintaining strong relationships with Meta, Pinterest, and TikTok account teams
    • Adapting to a fast-paced and dynamic work environment

    ASSUMPTION: This role presents unique challenges that require a strategic mindset, deep channel expertise, and the ability to balance creative testing with technical rigor.

    πŸ“ˆ Similar Roles Comparison

    • This role is more senior-level and focuses on strategy and management compared to junior-level Paid Social Specialist or Coordinator roles
    • Unlike other marketing roles, this position requires a strong understanding of bidding strategies, audience targeting, and conversion rate optimization
    • Career progression in this role may lead to a Senior Marketing Manager or Director position, rather than transitioning to a different marketing discipline

    ASSUMPTION: This role offers unique growth opportunities and requires a specific skill set, making it distinct from other marketing positions.

    πŸ“ Sample Projects

    • Developing and implementing a new bidding strategy to improve ROAS and LTV for a major campaign
    • Conducting a comprehensive audience segmentation analysis to optimize targeting and improve campaign performance
    • Collaborating with the creative team to develop and test new ad formats, messaging strategies, and landing page experiences
    • Refining measurement models and attribution frameworks to account for iOS updates, cookieless tracking, and server-side measurement

    ASSUMPTION: These sample projects illustrate the strategic and technical nature of the role, requiring a strong understanding of Paid Social channels, bidding strategies, and audience targeting.

    ❓ Key Questions to Ask During Interview

    • What are the biggest challenges facing the Paid Social team currently, and how can this role help address them?
    • How does the company support the professional development and growth of its marketing team members?
    • Can you describe the team's approach to cross-functional collaboration and stakeholder management?
    • How does the company measure the success of its Paid Social campaigns, and what key performance indicators (KPIs) are most important?
    • What opportunities are there for this role to expand the Paid Social team and take on more responsibilities?

    ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume to highlight relevant experience and skills for this role
    • Prepare a cover letter explaining your interest in the position and how your background and skills make you a strong fit
    • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
    • Research Wayfair's company culture and values to demonstrate your fit
    • Prepare questions to ask the interviewer about the team, company goals, and growth opportunities
    • Follow up with the Wayfair Recruiter within one week of submitting your application

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.