📌 Core Information
🔹 Job Title: Paid Social Marketing Manager
🔹 Company: Aura
🔹 Location: Remote USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition, engagement, and revenue through paid social campaigns
- Developing data-driven strategies and collaborating with various teams
- Executing full-funnel marketing strategies and improving user experience
- Analyzing campaign performance and drawing actionable insights
ASSUMPTION: This role requires a strong understanding of digital marketing best practices, particularly in paid social and SEM. Candidates should be comfortable working in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Understand Aura’s target audiences and develop full-funnel paid media campaign strategies
✅ Operate with an audience-oriented approach, improving credibility, user experience, interaction rate, and conversion rates
✅ Collaborate with web and creative teams to execute campaigns, including content, creative, landing pages, and remarketing tactics
✅ Utilize platform analytics and other reporting tools to understand campaign performance and identify trends
✅ Summarize findings for team and executive leadership
✅ Continuously test and improve campaigns, aiming for better engagement, conversion rates, and user experience
✅ Be organized, proactive, and results-oriented, collaborating on creating and measuring monthly lead targets and quarterly OKRs
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance daily workload and task priorities.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent practical experience
Experience: 5+ years experience in performance marketing with experience in paid search and social
Required Skills:
- Proven track record of managing and executing successful SEM, Paid Social, and Programmatic campaigns
- Excellent project management skills
- Strong understanding of digital marketing best practices
- Proven ability to collaborate effectively across departments
Preferred Skills:
- Experience in cyber-security industry
- Experience in Google Ads
- Excellent communication, analytical, and quantitative skills
- Experience with project management tools and operational experience designing and monitoring processes
- Strong creative direction to manage asset creation with internal and external teams
- Experience with full-funnel marketing strategy in social channels
- Possess great passion and empathy for the customer
- Demonstrated ability to drive measurably successful product launches and campaigns
- Ability to work on multiple projects in a fast-paced dynamic environment
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the cybersecurity industry and its target audiences to excel in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $140,000 per year
Benefits:
- Health and wellness benefits
- Retirement savings plans
- Parental leave
Working Hours: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits may vary based on individual eligibility and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Cybersecurity
Company Size: 201-500 employees, offering a mid-sized company culture with opportunities for growth and collaboration
Founded: 2017, with a history of successful growth and expansion in the cybersecurity industry
Company Description:
- All-in-one protection from identity theft, scams, and online threats for the whole family
- Offers an easy-to-use app that includes device security, scam and fraud protection, child safety alerts, and identity theft protection
- Powered and automated by AI to provide comprehensive digital safety solutions
Company Specialties:
- Cybersecurity
- Identity Theft Protection
- Computer Software
- Mobile
Company Website: www.aura.com
ASSUMPTION: Aura is committed to providing an inclusive work environment where all feel welcome, with a focus on diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Marketing and works closely with Product Marketing, Creative, and Lifecycle teams
Work Arrangement: Remote solely, with flexible hours and the ability to work from anywhere in the United States
Growth Opportunities:
- Potential to advance to a senior marketing role or take on additional responsibilities within the marketing department
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact projects and contribute to the company's overall success
ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere in the United States
- Opportunity to work with a diverse and distributed team, fostering a global perspective
- Access to a wide range of professional networks and resources within the cybersecurity industry
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: While this role is remote solely, it may require occasional collaboration with team members in different time zones, potentially impacting work hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Partner
- Interview with the hiring manager or a member of the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing expertise and experience in paid social and SEM
- Project management skills and ability to collaborate effectively
- Understanding of the cybersecurity industry and its target audiences
- Alignment with Aura's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Aura's products and the cybersecurity industry
- Showcase your ability to work collaboratively and manage multiple projects
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Paid Social, SEM, Performance Marketing, Project Management, Digital Marketing, Collaboration, Analytics, Campaign Strategy, Customer Acquisition, Engagement, Revenue Generation, Data Analysis, Conversion Rate Optimization, Full Funnel Marketing
ASSUMPTION: Aura's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Google Ads and other search advertising platforms
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Protect what matters most
- Empower customers to live fearlessly online
- Innovate with purpose
- Act with integrity
- Collaborate to win
Work Style:
- Remote and flexible work arrangements
- Data-driven decision-making and continuous improvement
- Collaborative and inclusive team environment
- Focus on customer-centricity and user experience
Self-Assessment Questions:
- How do you align with Aura's company values, particularly 'Protect what matters most' and 'Empower customers to live fearlessly online'?
- How do you approach continuous learning and improvement in your marketing strategies?
- How do you balance multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Aura places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Staying up-to-date with the latest trends and best practices in paid social and SEM
- Balancing the need for data-driven decision-making with the ability to act quickly and adapt to changing market conditions
- Working effectively with remote and distributed teams
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on paid social and SEM expertise
- Unlike some marketing roles, this position requires a strong understanding of the cybersecurity industry and its target audiences
- Career progression in this role may involve moving into a senior marketing role or taking on additional responsibilities within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring candidates to possess specific skills and knowledge.
📝 Sample Projects
- Developing and executing a full-funnel paid social campaign to drive customer acquisition and engagement for a new product launch
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to create and execute remarketing campaigns to re-engage existing customers
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Aura's products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aura support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote and distributed team environment?
- How does Aura measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on paid social and SEM
- Prepare for the interview by researching Aura's products, the cybersecurity industry, and the company's values and culture
- Follow up with the hiring manager or talent acquisition partner within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
