📌 Core Information
🔹 Job Title: Paid Social Marketing Manager
🔹 Company: Cleo
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (1 day per week in the office)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (London) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Scaling paid acquisition efforts across multiple channels
- Collaborating with cross-functional teams to drive user acquisition
- Managing day-to-day operations and optimizing campaigns
- Leading projects like landing page experiments and new channel launches
- Analyzing performance and reporting on key metrics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing paid social campaigns for a B2C business or agency.
📋 Key Responsibilities
✅ Manage day-to-day operations across multiple paid social platforms, handling creative testing, optimizations, reporting, and innovation
✅ Continuously test and refine campaigns, strategies, and creatives to maximize volume and minimize cost
✅ Lead initiatives like landing page experiments and new channel launches
✅ Own performance reporting for your channel, understanding trends, and clearly communicating results
ASSUMPTION: This role involves a high level of autonomy and requires strong problem-solving skills, as well as the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience managing paid social for a B2C business or agency, preferably in a mobile/app-first company within the finance vertical
Required Skills:
- Proven ability to collaborate closely across creative and analytical teams to create high-performing marketing campaigns
- Good analytical skills for someone of their experience, an ability to deliver clear reporting and develop actionable insights
- Familiarity with SQL and data analysis tools
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the company and the industry.
💰 Compensation & Benefits
Salary Range: £52,000 - £72,000 per year, depending on experience
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Work at one of the fastest-growing tech startups, backed by top VC firms
- Clear progression plan with a focus on growth and development
- Flexibility and work-life balance
- Generous benefits package, including 25 days annual leave, 6% employer-matched pension, private medical insurance, and more
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range provided is based on the company's public progression framework and salary bandings. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focusing on personal finance and financial well-being
Company Size: 201-500 employees, with a fast-growing and dynamic work environment
Founded: 2016, with a mission to change the world's relationship with money
Company Description:
- Cleo is a platform for the 99%, using AI to provide personalized financial insights and tools
- The company aims to make financial well-being accessible to everyone, using simplicity and humor
- Cleo is committed to inclusive and unbiased financial growth for all
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: www.meetcleo.com
ASSUMPTION: Cleo is a mission-driven company that values innovation, collaboration, and growth. They prioritize giving their employees a voice and fostering a culture of stepping up.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Growth Team and collaborates closely with creative, data, product, and other growth teams
Work Arrangement: Hybrid, with 1 day per week in the office (London) and remote work options for the rest of the week
Growth Opportunities:
- Leading and mentoring junior team members as the team grows
- Expanding responsibilities based on performance and interest
- Progression to senior or management roles within the marketing department
ASSUMPTION: Cleo values internal growth and development, providing opportunities for employees to take on new challenges and advance their careers.
🌍 Location & Work Environment
Office Type: Hybrid, with a beautiful office located in London
Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England E1 6JJ, GB
Geographic Context:
- London is a major global city with a vibrant tech industry and a diverse talent pool
- The office is located in the Shoreditch area, known for its creative and tech communities
- The UK has a thriving fintech sector, with numerous opportunities for collaboration and innovation
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: Cleo's hybrid work arrangement allows employees to balance their work and personal lives, with the option to work remotely for most of the week.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the head of growth or another senior team member
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Cleo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of Cleo's mission and how your skills align with the role's requirements
- Prepare examples of your past campaign successes and challenges overcome
ATS Keywords: Paid Social, Marketing Manager, B2C, Finance Vertical, Campaign Optimization, Data Analysis, SQL, User Acquisition, Collaboration, Creative Testing
ASSUMPTION: Cleo's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. The process may vary depending on the role and the candidate's background.
🛠️ Tools & Technologies
- Paid social platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Cleo uses industry-standard tools and technologies to manage campaigns, analyze data, and collaborate effectively.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Cleo is committed to changing the world's relationship with money and making financial well-being accessible to everyone
- Inclusive: Cleo values diversity, equity, and inclusion, and strives to create a workplace where everyone feels welcome and valued
- Collaborative: Cleo fosters a culture of collaboration and teamwork, with a focus on collective success
Work Style:
- Dynamic and fast-paced: Cleo is a growing startup with a constantly evolving work environment
- Data-driven: Cleo makes decisions based on data and analytics, with a focus on continuous improvement
- Creative: Cleo values innovation and encourages employees to think outside the box and challenge the status quo
Self-Assessment Questions:
- How do you align with Cleo's mission to change the world's relationship with money?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How do you balance data-driven decision-making with creative problem-solving?
ASSUMPTION: Cleo values employees who are passionate about their mission, collaborative, and able to thrive in a dynamic, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple paid social channels and optimizing campaigns simultaneously
- Balancing creative testing and innovation with data-driven decision-making
- Adapting to a fast-changing work environment and prioritizing tasks effectively
- Collaborating with cross-functional teams and managing stakeholder expectations
ASSUMPTION: These challenges are inherent to the role and require strong problem-solving skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position requires a higher level of channel-specific expertise and a focus on paid social campaigns
- In the fintech industry, Cleo's mission and focus on financial well-being set it apart from other companies
- Career progression in this role may involve expanding responsibilities, leading teams, or moving into senior or management positions within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Launching a new paid social channel to drive user acquisition and engagement
- Optimizing campaign performance through A/B testing and creative iterations
- Collaborating with the data team to develop and implement advanced targeting strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and growth plans for Cleo?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cleo support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does Cleo approach work-life balance and employee well-being in a fast-paced, startup environment?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, growth opportunities, and the company's approach to employee development and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, showcasing your understanding of Cleo's mission and how your skills align with the role's requirements
- Prepare examples of your past campaign successes and challenges overcome, demonstrating your problem-solving skills and strategic thinking
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
