Paid Social Marketing Manager

📌 Core Information

🔹 Job Title: Paid Social Marketing Manager

🔹 Company: Wayfair

🔹 Location: London, UK

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth and strategy for Paid Social channels
• Managing and optimizing multi-million-dollar budgets
• Leading and developing a high-impact team
• Collaborating with cross-functional teams to improve performance
• Staying ahead of platform changes and privacy regulations

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creative testing with technical rigor.

📋 Key Responsibilities

✅ Oversee and manage the Paid Social program across Meta, Pinterest, and TikTok, ensuring a unified and high-performing strategy.

✅ Lead a team of analysts to drive performance, optimize budgets, and scale campaigns efficiently.

✅ Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth.

✅ Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance.

✅ Partner with Creative teams to develop and test new ad formats, messaging strategies, and landing page experiences.

✅ Collaborate with Martech, Data Science, and Engineering to refine measurement models, attribution frameworks, and incrementality testing.

✅ Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization.

✅ Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features.

✅ Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations.

✅ Drive continuous improvement in automation, campaign efficiency, and performance measurement.

ASSUMPTION: This role requires a hands-on approach to managing campaigns while also providing strategic guidance and leadership to the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in Paid Social, Performance Marketing, or Digital Advertising

Required Skills:

• Proven experience in people management
• Strong analytical and technical skills, with expertise in SQL and Excel
• Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization
• Display knowledge of A/B testing, creative iteration, and landing page optimization
• Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale
• Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges
• Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership

Preferred Skills:

• Knowledge of Python, R, Looker, or Tableau

ASSUMPTION: Candidates with experience in e-commerce or retail industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Wayfair Employee Discount
• Private Medical Care
• Dental Care
• Gym Membership
• Tuition Reimbursement
• 25 Days starting Holiday (with tenure entitlement) + Bank Holidays
• Pension
• Cycle to Work scheme

Working Hours: 9am-6pm (Monday-Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wayfair is a leading online destination for home goods, operating in the competitive retail industry.

Company Size: Wayfair has over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Wayfair was founded in 2002 and has since grown to become a publicly-traded company.

Company Description:

• Wayfair offers a wide and deep selection of items for every space, style, and budget
• They provide expert customer service and develop tools to make the shopping process easier
• Wayfair is committed to creating a diverse and inclusive workplace

Company Specialties:

• E-Commerce
• Technology
• Online Retail
• Internet Marketing
• Software Engineering
• Customer Service
• Sales
• Inbound Sales
• Interior Design
• Engineering
• Talent Acquisition
• and analytics

Company Website: Wayfair.com

ASSUMPTION: Wayfair's large size and diverse range of specialties provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic decision-making and leadership skills.

Reporting Structure: The Paid Social Marketing Manager will report directly to the Head of Paid Social or a similar role.

Work Arrangement: This role is on-site, requiring regular presence in the London office.

Growth Opportunities:

• Potential to expand the team and take on more responsibilities
• Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
• Possibility to transition into a leadership role within the Paid Social team or move into a broader marketing function

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Wayfair's London office is a modern, collaborative workspace with a casual dress code.

Office Location(s): 338 Goswell Rd, Level 4, London, UK EC1V 7LQ

Geographic Context:

• London is a major global city with a vibrant cultural scene and numerous entertainment options
• The office is located in the Clerkenwell district, with easy access to public transportation and nearby amenities
• The area is known for its creative industries and diverse food scene

Work Schedule: The standard work schedule is Monday-Friday, 9am-6pm, with flexibility for remote work as needed.

ASSUMPTION: Wayfair's London office provides a modern, collaborative work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a recruiter to discuss the role and qualifications
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and technical skills, with a focus on SQL and Excel
• Leadership and team management abilities
• Understanding of Paid Social channels and bidding strategies
• Adaptability to platform changes and privacy regulations

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
• Research Wayfair's company culture and be prepared to discuss how your values align with the company's
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Paid Social, Performance Marketing, Digital Advertising, People Management, Analytical Skills, Technical Skills, Bidding Strategies, Audience Targeting, Conversion Rate Optimization, A/B Testing, Creative Iteration, Landing Page Optimization, Stakeholder Management, Privacy Regulations, Measurement Challenges

ASSUMPTION: Wayfair's recruitment process is designed to assess candidates' strategic thinking, analytical skills, and leadership abilities, with a focus on cultural fit and problem-solving skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• Pinterest Ads Manager
• TikTok Ads Manager
• Google Analytics
• GA4
• SQL
• Excel
• Python (optional)
• R (optional)
• Looker (optional)
• Tableau (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a focus on SQL, Excel, and the relevant Paid Social platform managers.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Collaborative
• Data-Driven
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable to change and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable managing and developing a team in a dynamic, ever-changing landscape?
• Do you have a strong understanding of Paid Social channels and bidding strategies?
• Are you adaptable to platform changes and privacy regulations?
• Do you have excellent stakeholder management skills and the ability to influence senior leadership?

ASSUMPTION: Success in this role requires a strong cultural fit with Wayfair's values and work style, with a focus on data-driven decision-making, collaboration, and adaptability.

⚠️ Potential Challenges

• Managing a large budget and ensuring optimal spend allocation
• Staying ahead of platform changes and privacy regulations
• Balancing creative testing with technical rigor and data-driven decisions
• Managing a team in a dynamic, fast-paced environment
• Navigating a large, complex organization with numerous stakeholders

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on Paid Social strategy and management across multiple platforms
• Compared to other Paid Social roles, this position offers a broader scope of responsibilities and a larger team to manage
• Career path comparison: This role can lead to senior leadership positions within the Paid Social team or broader marketing functions

ASSUMPTION: This role offers a unique opportunity to drive growth and strategy for Paid Social channels, with significant potential for career growth and development.

📝 Sample Projects

• Developing and implementing a new audience segmentation strategy to improve campaign performance
• Collaborating with creative teams to test new ad formats and messaging strategies
• Refining measurement models and attribution frameworks to improve incrementality testing

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the role, with a focus on driving performance and continuous improvement.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Paid Social team currently, and how can this role address them?
• How does the team collaborate with other marketing functions, and what opportunities are there for cross-functional projects?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Wayfair support the professional development and growth of its employees?
• What is the team's approach to work-life balance, and how does the company support employees' well-being?

ASSUMPTION: These questions help assess the role's priorities, growth opportunities, and company culture, allowing candidates to make informed decisions about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Wayfair Careers page
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit for Wayfair's company culture
• Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
• Research Wayfair's company culture and be prepared to discuss how your values align with the company's
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
• Follow up with the Wayfair Recruiter within 7 days of your application submission to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.