Paid Social Media Buyer

📌 Core Information

🔹 Job Title: Paid Social Media Buyer

🔹 Company: Red Antler

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing high-performance paid media strategies across social channels
• Analyzing campaign performance and implementing data-driven strategies to maximize ROI
• Staying up-to-date with industry trends and platform updates
• Supporting the broader marketing team with insights and recommendations

ASSUMPTION: This role requires a strong understanding of paid social media advertising and a data-driven approach to optimize campaigns.

📋 Key Responsibilities

✅ Serve as media buyer for campaigns across paid social channels, managing a portfolio of high-growth accounts

✅ Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency

✅ Analyze performance data to identify patterns, optimization opportunities, and scalable strategies

✅ Monitor industry trends and new platform features to ensure campaigns reflect the latest best practices

✅ Develop biweekly performance reports, distilling key insights and actionable recommendations

✅ Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers

✅ Pull key performance data to support strategic planning and forecasting across the agency

✅ Support the sales process by executing detailed audits of prospective clients’ paid social accounts

ASSUMPTION: The role requires strong analytical skills and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience managing paid social campaigns

Required Skills:

• Expertise in Meta, X, Reddit, and Pinterest Ads Managers
• Strong analytical skills
• Experience with A/B testing and creative optimization
• Proficiency in campaign management tools and reporting platforms
• Excellent communication and collaboration skills
• Passion for staying ahead of digital marketing trends

Preferred Skills:

• Experience with other paid social platforms (e.g., TikTok, Snapchat)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in additional paid social platforms and multiple languages may have an advantage.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a media buyer with 3-5 years of experience)

Benefits:

• Healthcare
• 401k
• Unlimited PTO

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for a media buyer with the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Red Antler operates in the advertising services industry, focusing on helping businesses tell their story and put them at the center of tomorrow.

Company Size: Red Antler is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: 2007, with over 15 years of experience in the industry.

Company Description:

• From startups to established companies, Red Antler helps businesses bring new ideas to life and retain category leadership.
• The company offers a range of services, including brand system, research, digital experience, product design, art direction & content, brand-led marketing, advertising, and industrial design.
• Red Antler is obsessed with what's next, constantly innovating and staying ahead of industry trends.

Company Specialties:

• Brand System
• Research
• Digital Experience
• Product Design
• Art Direction & Content
• Brand-led Marketing
• Advertising
• Industrial Design

Company Website: redantler.com

ASSUMPTION: Red Antler's diverse range of services and focus on innovation make it an attractive place for creative and forward-thinking professionals.

📊 Role Analysis

Career Level: This role is suitable for a mid-level media buyer with 3-5 years of experience, looking to grow their career in paid social media advertising.

Reporting Structure: The media buyer will report directly to the Director of Media and work closely with the broader marketing team.

Work Arrangement: This is a remote position, allowing for flexible work arrangements and a better work-life balance.

Growth Opportunities:

• Learning and developing skills in various paid social platforms and advertising strategies
• Collaborating with cross-functional teams to gain a holistic understanding of the marketing process
• Potential career progression into senior roles within the media team or other departments

ASSUMPTION: The remote work arrangement and growth opportunities make this role attractive to experienced media buyers looking to advance their careers.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): United States (flexible)

Geographic Context:

• The United States offers a large and diverse market for paid social media advertising.
• Working remotely allows for a more flexible work-life balance and the ability to work from various locations.
• The role may require occasional collaboration with the broader marketing team, which is based in Brooklyn, NY.

Work Schedule: Full-time (40 hours/week), with flexible hours and unlimited PTO

ASSUMPTION: The remote work arrangement and flexible schedule make this role appealing to candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Media

Key Assessment Areas:

• Paid social media advertising expertise
• Analytical skills and data-driven approach
• Communication and collaboration skills
• Cultural fit and alignment with Red Antler's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of paid social media advertising trends and strategies in your application materials.
• Prepare examples of successful paid social media campaigns you've managed and the results you achieved.

ATS Keywords: Paid social media, campaign management, data analysis, A/B testing, optimization, reporting, industry trends, cross-functional collaboration

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their expertise in paid social media advertising.

🛠️ Tools & Technologies

• Meta Ads Manager
• X (formerly Twitter) Ads Manager
• Reddit Ads
• Pinterest Ads
• Campaign management tools (e.g., Hootsuite, Sprout Social)
• Reporting platforms (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with the listed tools and be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Obsessed with what's next
• Collaborative and inclusive
• Results-driven
• Adaptable and curious

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and open to learning new strategies
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you stay up-to-date with the latest trends and updates in paid social media advertising?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative and dynamic work environment?

ASSUMPTION: Candidates who align with Red Antler's values and work style will be more likely to succeed in this role and enjoy working at the company.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and time management.
• Keeping up with industry trends and platform updates may require continuous learning and adaptation.
• Working remotely may present challenges in maintaining productivity and staying connected with the team.
• Occasional collaboration with the broader marketing team may require flexibility in working hours.

ASSUMPTION: Applicants should be aware of these potential challenges and consider how they would address them in the role.

📈 Similar Roles Comparison

• Unlike other media buyer roles, this position focuses exclusively on paid social media advertising, allowing for deeper expertise in the field.
• Red Antler's focus on innovation and staying ahead of industry trends sets it apart from other advertising agencies.
• This role offers growth opportunities and the chance to work with a diverse range of clients, providing a well-rounded experience in the industry.

ASSUMPTION: Applicants should consider how this role differs from other media buyer positions and the unique opportunities it offers.

📝 Sample Projects

• Developing and executing a paid social media strategy for a high-growth e-commerce client, resulting in a 30% increase in sales.
• Optimizing a B2B client's LinkedIn ad campaign, leading to a 25% reduction in CPA and a 15% increase in conversions.
• Analyzing campaign performance data to identify trends and opportunities, and implementing data-driven optimizations to improve ROI by 20%.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the results they achieved.

❓ Key Questions to Ask During Interview

• How does Red Antler support the professional development of its media buyers?
• What are the most challenging aspects of working remotely in this role?
• How does the marketing team collaborate and support each other in achieving our goals?
• What are the most rewarding aspects of working at Red Antler?
• How does Red Antler stay ahead of industry trends and adapt to changes in the market?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful paid social media campaigns you've managed and the results you achieved.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.