Paid Social Media Buyer

📌 Core Information

🔹 Job Title: Paid Social Media Buyer

🔹 Company: OSEA

🔹 Location: Remote (Los Angeles, California, United States preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• End-to-end management of paid social campaigns across multiple platforms
• Strategic planning, execution, and optimization of campaigns
• Cross-functional collaboration with various teams to align on performance marketing strategies
• Data analysis and interpretation to inform creative and media strategies
• Budget management and pacing to drive customer acquisition and achieve ROAS goals

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through data-driven decision making.

📋 Key Responsibilities

✅ Own end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization.

✅ Spearhead testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others.

✅ Develop and execute incrementality tests to validate the impact of channels and inform investment decisions.

✅ Analyze performance data using attribution tools and deliver insights to inform creative and media strategies.

✅ Own budget management and pacing, ensuring efficient allocation to drive customer acquisition and achieve ROAS goals.

✅ Collaborate cross-functionally with eComm, brand, wholesale, creative, and influencer teams to align on full-funnel performance marketing strategies and execute on brand campaigns and product launches.

✅ Drive and manage A/B testing for landing page experiences in collaboration with web and creative teams, focused on improving conversion rate and user experience.

✅ Prepare regular reporting on campaign results, test learnings, and growth opportunities.

✅ Manage relationships with platform reps and third-party vendors, ensuring alignment and access to new beta opportunities and insights.

ASSUMPTION: This role requires a strong understanding of paid social media advertising, with a focus on driving results through data analysis and strategic planning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of performance marketing experience, with hands-on ownership of paid social campaigns

Required Skills:

• Proven success scaling Meta, TikTok, and Pinterest advertising
• Experience running incrementality testing and interpreting lift/holdout results
• Strong understanding of landing page testing strategies and conversion rate optimization
• Proficiency with analytics and attribution platforms (Northbeam, GA4)
• Comfortable using Wrike, GSuite, Slack, and ad platform UIs
• Data-driven, creative, collaborative, and detail-oriented
• Passionate about beauty, wellness, and OSEA’s commitment to sustainability

Preferred Skills:

• Experience working across additional performance channels (e.g., YouTube, CTV, paid search, or Amazon)

ASSUMPTION: Candidates with a strong background in performance marketing and a passion for beauty and wellness are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (The actual compensation will depend on a variety of job-related factors which may include work experience and skill level)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation, Sick & Company Holidays)
• Parental Leave
• Training & Development
• Wellness Resources

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on industry standards for a performance marketing role with 5-10 years of experience. Benefits are typical for a company of this size in the beauty industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products

Company Size: 51-200 employees (Small to mid-sized company, offering a close-knit work environment and opportunities for growth)

Founded: 1996 (Established company with a long history in the beauty industry)

Company Description:

• Clinically proven skincare from the sea
• Clean Beauty Since 1996
• Vegan & Cruelty Free

Company Specialties:

• Skin Care
• Vegan
• Wellness
• Beauty
• Spa
• Clean Beauty
• Skincare
• Natural Products
• Cruelty Free Beauty
• Organic Products
• Family Business
• Body Care
• And Selfcare

Company Website: oseamalibu.com

ASSUMPTION: OSEA is a well-established beauty brand with a strong commitment to sustainability and wellness. Their focus on clean beauty and natural products sets them apart in the industry.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: This role reports directly to the Growth Marketing Manager and works closely with cross-functional teams, including eComm, brand, wholesale, creative, and influencer teams.

Work Arrangement: Remote, with a preference for candidates based in Los Angeles, California.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to expand skills and knowledge in emerging platforms and channels
• Chance to work on high-impact campaigns and drive significant business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Remote, with a preference for candidates based in Los Angeles, California.

Office Location(s): Los Angeles, California, United States (preferred)

Geographic Context:

• Los Angeles is a major metropolitan area with a diverse population and a thriving beauty industry
• The preferred remote work arrangement offers flexibility and the opportunity to work from home or a co-working space
• The company's headquarters is located in Venice, California, offering a vibrant and creative work environment for on-site employees

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from home or a co-working space, with occasional on-site meetings and events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Growth Marketing Manager to discuss the role and assess skills and experience
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with the CEO or another senior leader to discuss long-term fit and career growth opportunities

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in paid social media advertising
• Demonstrate a strong understanding of data analysis and interpretation
• Showcase creativity and strategic thinking in your resume and cover letter
• Prepare for behavioral interview questions that focus on problem-solving and collaboration

ATS Keywords: Paid Social Media, Performance Marketing, Data Analysis, Strategic Planning, Budget Management, Cross-functional Collaboration, Beauty Industry, Wellness, Sustainability

ASSUMPTION: The interview process for this role is likely to be comprehensive and in-depth, focusing on strategic thinking, data analysis, and cultural fit.

🛠️ Tools & Technologies

• Wrike (project management)
• GSuite (collaboration and productivity)
• Slack (communication)
• Ad platform UIs (e.g., Meta Ads Manager, TikTok Ads Manager, Pinterest Ads)
• Attribution tools (e.g., Northbeam, GA4)

ASSUMPTION: This role requires proficiency in various project management, collaboration, and ad platform tools, as well as a strong understanding of analytics and attribution platforms.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Wellness
• Creativity
• Collaboration
• Data-driven decision making

Work Style:

• Data-driven and strategic
• Creative and innovative
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you incorporate sustainability and wellness into your daily life and work?
• Can you provide an example of a time when you used data to drive a strategic decision in a marketing campaign?
• How do you approach collaboration and communication with cross-functional teams?

ASSUMPTION: OSEA values candidates who are passionate about sustainability and wellness, data-driven, creative, collaborative, and adaptable to change.

⚠️ Potential Challenges

• Managing multiple paid social media campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with emerging platforms and trends in the rapidly evolving digital marketing landscape
• Balancing data-driven decision making with creative and innovative approaches to campaign strategy
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills

ASSUMPTION: This role presents several challenges, including managing multiple campaigns, staying up-to-date with industry trends, balancing data-driven decision making with creativity, and collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid social media advertising and data analysis
• Compared to other performance marketing roles, this position places a strong emphasis on sustainability and wellness, reflecting OSEA's commitment to these values
• Career progression in this role may involve expanding into additional marketing channels or taking on a leadership role within the marketing department

ASSUMPTION: This role is unique in its focus on paid social media advertising and data analysis, with a strong emphasis on sustainability and wellness. Career progression may involve expanding into additional marketing channels or taking on a leadership role within the marketing department.

📝 Sample Projects

• Developing and executing a comprehensive paid social media strategy for a new product launch, including creative asset development, targeting, and optimization
• Conducting an incrementality test to validate the impact of a specific channel on overall revenue and adjust investment decisions accordingly
• Collaborating with the creative team to A/B test landing page experiences and optimize conversion rates

ASSUMPTION: Sample projects for this role may involve developing and executing paid social media strategies, conducting incrementality tests, and collaborating with cross-functional teams to optimize conversion rates.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and how it informs marketing strategy?
• How does the company support the growth and development of its employees, particularly in the marketing department?
• Can you provide an example of a successful paid social media campaign at OSEA and the key factors that contributed to its success?
• How does the company balance data-driven decision making with creativity and innovation in its marketing strategies?
• What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?

ASSUMPTION: Key questions to ask during the interview should focus on the company's approach to data-driven decision making, employee growth and development, successful marketing campaigns, balancing data-driven decision making with creativity, and the most important qualities and skills for success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant experience and achievements in paid social media advertising in your resume and cover letter
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and data analysis
• Research OSEA's commitment to sustainability and wellness, and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.