📌 Core Information
🔹 Job Title: Paid Social Media Executive
🔹 Company: Bupa
🔹 Location: Salford Quays, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Brand
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting day-to-day delivery and optimization of paid social advertising on platforms like Facebook and Instagram.
- Planning and running campaigns that meet performance goals, working closely with marketing stakeholders.
- Segmenting and structuring campaigns to reach the right audiences based on clear briefs.
- Tracking and analyzing campaign performance, using data to make smart decisions and improve results.
- Creating clear, insightful reports with recommendations for future activity.
ASSUMPTION: This role is ideal for a motivated individual looking to grow their digital marketing career in a team that's passionate about making a real difference in the healthcare industry.
📋 Key Responsibilities
✅ Supporting the day-to-day delivery and optimization of paid social advertising across platforms like Facebook and Instagram.
✅ Helping plan and run campaigns that meet performance goals, working closely with marketing stakeholders.
✅ Segmenting and structuring campaigns to reach the right audiences, based on clear briefs.
✅ Tracking and analyzing campaign performance, using data to make smart decisions and improve results.
✅ Creating clear, insightful reports with recommendations for future activity.
✅ Keeping internal teams updated on campaign progress and responding to questions or concerns.
✅ Collaborating with the wider marketing team to align social activity with other channels.
✅ Staying up to date with the latest social media trends and tools, and helping test new opportunities.
✅ Making sure all campaigns meet FCA regulations and are properly recorded in our audit systems.
ASSUMPTION: The role requires a strong focus on data-driven decision making, attention to detail, and effective communication with internal stakeholders.
🎯 Required Qualifications
Education: A degree or equivalent experience in a relevant field.
Experience: At least 6 months' experience managing paid social campaigns, especially on Meta platforms (Facebook and Instagram).
Required Skills:
- Strong analytical and problem-solving skills.
- Great attention to detail and organisational skills.
- Confident communication and stakeholder management.
- Proactive, collaborative approach to working in a team.
Preferred Skills:
- Experience with conversion tracking and campaign reporting.
ASSUMPTION: While a degree is preferred, equivalent experience in a relevant field will also be considered for this role.
💰 Compensation & Benefits
Salary Range: £25,000 (negotiable, depending on experience)
Benefits:
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Annual performance-based bonus
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts
Working Hours: Full time (37.5 hours per week)
ASSUMPTION: The salary range is provided by the company and is based on the experience level of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Bupa is a leading international private healthcare insurance company, providing health insurance plans for individuals, families, and businesses. They offer access to premium international healthcare, wherever, whenever.
Company Size: Bupa has 1,001-5,000 employees globally, with a headquarters in Brighton, England.
Founded: Bupa was founded in 1971 and has since grown to become a global leader in its industry.
Company Description:
- Bupa is a leading international private healthcare insurance company.
- They provide the highest level of cover available, with a network of over 1.9 million independent providers worldwide.
- Bupa reinvests its profits back into the business to improve services and offers regular health checks and wellness benefits with many of its healthcare insurance plans.
Company Specialties:
- International Private Health Insurance
Company Website: http://www.bupaglobal.com
ASSUMPTION: Bupa's focus on reinvesting profits into improving services indicates a commitment to continuous growth and improvement.
📊 Role Analysis
Career Level: This role is suitable for an entry-level or junior marketing professional looking to gain experience in paid social media advertising.
Reporting Structure: The Paid Social Media Executive will report directly to the Marketing Manager.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- Gaining experience in a global healthcare company with a wide range of business areas.
- Potential to progress to a Senior Social Media Executive or similar role with increased responsibility.
- Opportunities to work on diverse campaigns and learn from experienced marketing professionals.
ASSUMPTION: Bupa's global presence and diverse business areas offer numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Bupa Place, Salford Quays
Office Location(s): Salford Quays, United Kingdom
Geographic Context:
- Salford Quays is a vibrant, waterside location in Greater Manchester, with a mix of residential, retail, and leisure facilities.
- The area is well-connected by public transport, with easy access to Manchester city center and the surrounding region.
- Bupa Place offers a modern, collaborative work environment with on-site amenities.
Work Schedule: Full time (37.5 hours per week), with a mix of on-site and remote work.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Understanding of paid social media advertising and relevant platforms
- Analytical skills and data-driven decision making
- Communication and stakeholder management skills
- Cultural fit and alignment with Bupa's values
Application Tips:
- Tailor your resume to highlight relevant experience in paid social media advertising and marketing.
- Prepare examples of successful paid social media campaigns you've worked on, focusing on results and learnings.
- Research Bupa's business areas and be ready to discuss how you can support their diverse marketing needs.
ATS Keywords: Paid Social Media, Facebook Ads, Instagram Ads, Campaign Management, Data Analysis, Stakeholder Management, Marketing, Bupa
ASSUMPTION: Bupa's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Ads Manager
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Working together
- Always improving
Work Style:
- Collaborative and supportive team environment
- Data-driven and analytical approach
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform decision-making?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Bupa's company values and work style emphasize the importance of collaboration, data-driven decision making, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest trends and best practices in paid social media advertising
- Ensuring campaigns comply with FCA regulations and are properly recorded in audit systems
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges are common in entry-level marketing roles and can be overcome with strong organizational skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- Compared to other paid social media executive roles, this position offers the opportunity to work in a global healthcare company with a wide range of business areas.
- Bupa's focus on reinvesting profits into improving services sets it apart from other companies in the industry.
- This role offers potential for career progression within Bupa's marketing department.
ASSUMPTION: While the core responsibilities of this role are similar to other paid social media executive positions, Bupa's unique business model and focus on continuous improvement make it an attractive opportunity for the right candidate.
📝 Sample Projects
- Managing a successful paid social media campaign for Bupa's Health Insurance business area, resulting in a significant increase in conversions and a positive return on investment.
- Collaborating with the Care Services team to create and execute a targeted paid social media campaign, raising awareness of Bupa's care services among a specific demographic.
- Analyzing the performance of a paid social media campaign for Bupa's Pay as You Go healthcare services, identifying areas for improvement and making data-driven recommendations to optimize future campaigns.
ASSUMPTION: These sample projects demonstrate the diverse range of campaigns the Paid Social Media Executive may work on, reflecting Bupa's wide range of business areas.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Bupa support the professional development of its marketing employees?
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role contribute to addressing them?
- How does Bupa ensure that its paid social media campaigns comply with FCA regulations?
- What opportunities are there for growth and progression within the marketing department?
ASSUMPTION: These questions are designed to gain insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in paid social media advertising and marketing.
- Prepare examples of successful paid social media campaigns you've worked on, focusing on results and learnings.
- Research Bupa's business areas and be ready to discuss how you can support their diverse marketing needs.
- Follow up with a thank-you email after your interview, reiterating your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
