Paid Social Media Expert

📌 Core Information

🔹 Job Title: Paid Social Media Expert

🔹 Company: Telenet

🔹 Location: Mechelen, Belgium

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing paid social media campaigns on platforms like Meta and TikTok
• Ensuring high-quality investments that deliver business results
• Monitoring performance and providing tactical insights
• Educating internal teams on best practices

ASSUMPTION: This role requires a strong focus on results-driven marketing and continuous learning about platform trends and best practices.

📋 Key Responsibilities

✅ Develop a paid approach for campaigns on Meta and TikTok, respecting each platform’s DNA

✅ Ensure high-quality investments in social media advertising deliver expected business results

✅ Provide input and support for the development of paid media plans, where Social plays a substantial role

✅ Stay aware of innovation and market trends, working with the agency to determine added value for Telenet

✅ Monitor overall spend and performance for social media advertising, providing tactical insights to elevate paid social media within Telenet

✅ Educate internal teams about tactical and creative best practices for each social media platform

ASSUMPTION: This role requires a good balance between creative thinking and analytical skills to optimize campaigns and drive results.

🎯 Required Qualifications

Education: A master’s degree in a relevant field or a postgraduate degree in Digital Marketing

Experience: Several years of experience in paid social media advertising, either agency or client-side

Required Skills:

• Hands-on experience with platforms like Facebook Ads, TikTok Ads, Linkedin Ads, Reddit, Pinterest Ads, Snapchat
• Knowledge of DCO tools such as Hunch and/or Clinch
• Understanding of broad digital analytics tools (Adobe Analytics, Google Analytics, …) and tracking processes for each platform

Preferred Skills:

• Out of the box thinking to get the best of each social media in both optimizations and creative excellence
• Strong analytical skills with a focus on achieving results
• True team player who works constructively with other teams and digital experts

ASSUMPTION: While experience in managing the organic aspect of social media is a plus, it is not a must for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Belgium)

Benefits:

• Meal Vouchers
• Hospitalization Insurance
• Discounts on Telenet Products

Working Hours: 40 hours per week, with the possibility to work from home

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. Telenet is a provider of media, telecommunications, and entertainment services in Belgium, focusing on enabling and inspiring customers to get the most out of their digital lives.

Company Size: 1,001-5,000 employees. This size allows for ample opportunities for growth and internal mobility.

Founded: 1999. Telenet has since grown to become a leading provider of digital services in Belgium.

Company Description:

• Telenet offers seamless connectivity, inspiring entertainment, and superior business solutions
• The company aims to make work and life easier and happier for its customers
• Telenet strives for sustainable growth and social responsibility

Company Specialties:

• Internet
• Television
• Telephony
• Entertainment
• Mobility
• Connectivity
• Telecommunications
• Innovation
• Digital inclusion

Company Website: https://www2.telenet.be/nl/corporate/home

ASSUMPTION: Telenet's focus on digital services and customer experience makes it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: Mid-level. This role offers ample opportunities for growth and development within the digital marketing department.

Reporting Structure: This role reports directly to the Digital Traffic Team within the Digital Marketing Department for Telenet's Residential and Small Office, Home Office commercial markets.

Work Arrangement: Hybrid. This role offers the possibility to work from home, with a good balance between operational excellence and social responsibility.

Growth Opportunities:

• Ample space to develop expertise and experiment
• Opportunities for personal growth with extensive learning options
• The chance to take a break or switch career paths through internal mobility

ASSUMPTION: This role offers numerous opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid. Telenet offers a flexible work environment, allowing employees to work from home and in the office.

Office Location(s): Mechelen, Belgium

Geographic Context:

• Mechelen is located in the Flemish region of Belgium, approximately 25 km south of Brussels
• The city offers a mix of urban and suburban living, with a rich history and cultural attractions
• Mechelen has a vibrant business community, with many international companies based in the area

Work Schedule: 40 hours per week, with the possibility to work from home

ASSUMPTION: The hybrid work arrangement allows for a good balance between work and personal life, with the possibility to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team
• Final interview with the department head

Key Assessment Areas:

• Marketing expertise and experience
• Platform knowledge and hands-on experience
• Analytical skills and data-driven mindset
• Cultural fit and teamwork

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to the specific role and company
• Prepare examples of successful social media campaigns you've managed
• Research Telenet's company culture and values to demonstrate your fit

ATS Keywords: Paid Social Media Advertising, Meta, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Digital Analytics, Creative Excellence, Analytical Skills, Team Player, Digital Marketing

ASSUMPTION: Telenet's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing expertise and experience.

🛠️ Tools & Technologies

• Facebook Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Reddit Ads
• Pinterest Ads
• Snapchat Ads
• Hunch
• Clinch
• Adobe Analytics
• Google Analytics

ASSUMPTION: This role requires hands-on experience with various social media advertising platforms and digital analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Responsibility

Work Style:

• Data-driven
• Creative
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in paid social media advertising?
• Can you provide an example of a successful social media campaign you've managed, and how you optimized it for better results?
• How do you balance creative thinking with analytical skills to drive campaign performance?

ASSUMPTION: Telenet values candidates who are passionate about digital marketing, results-driven, and a good cultural fit with the company's values.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media advertising and platform changes
• Balancing multiple campaigns and priorities
• Managing relationships with external agencies and platforms
• Working in a hybrid environment, requiring strong communication and collaboration skills

ASSUMPTION: This role may present challenges in terms of staying current with platform changes and managing multiple priorities.

📈 Similar Roles Comparison

• This role focuses more on paid social media advertising than organic social media management
• Telenet's focus on digital services and customer experience sets it apart from other telecommunications companies
• This role offers opportunities for growth and development within the digital marketing department

ASSUMPTION: This role is unique in its focus on paid social media advertising and offers numerous opportunities for growth and development within the company.

📝 Sample Projects

• Developing and implementing a successful paid social media campaign for a new product launch
• Optimizing an existing campaign to improve ROI and drive better results
• Conducting a competitive analysis of paid social media strategies in the telecommunications industry

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
• How does Telenet support the professional development of its employees in this role?
• What is the team structure and dynamic like within the Digital Traffic Team?
• How does Telenet measure the success of its paid social media campaigns, and what KPIs are most important?
• What is the company culture like at Telenet, and how does this role fit into the broader digital marketing strategy?

ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture at Telenet.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful social media campaigns you've managed, demonstrating your expertise and results-driven approach
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.