Paid social media manager

📌 Core Information

🔹 Job Title: Paid Social Media Manager

🔹 Company: monday.com

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK (US, UK, ANZ)

🚀 Job Overview

Key aspects of this role include:

• Scaling B2B marketing across LinkedIn and Meta platforms
• Collaborating with regional managers, creative, sales, and analytics teams
• Optimizing campaigns to hit pipeline ARR targets
• Running systematic A/B tests to improve conversion rates
• Presenting weekly performance analysis to regional stakeholders

ASSUMPTION: This role requires a strong background in paid social media management, with a focus on B2B products and a data-driven approach.

📋 Key Responsibilities

✅ Own and grow high-budget paid social and video campaigns aimed at B2B buyers, from strategy to execution to reporting

✅ Collaborate weekly with stakeholders in the US, UK, and ANZ to align messaging, offers, and pipeline goals

✅ Spot new opportunities and test them rapidly

✅ Plan, launch, and optimize multi-platform social campaigns that hit pipeline ARR targets

✅ Run systematic A/B tests on audiences, creatives, bidding strategies, and landing pages to improve conversion rate

✅ Present weekly performance analysis to regional stakeholders, highlighting trends and next steps

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience running paid social campaigns for B2B products, preferably SaaS, at scale

Required Skills:

• Advanced analytical skills; comfortable working with large datasets, Excel/Sheets, Looker/Tableau, or similar BI tools
• Fluent English (written & spoken) and outstanding communication skills for cross-region collaboration
• Solid understanding of full-funnel marketing, attribution, and lead-to-revenue workflows
• Growth mindset: proactive, adaptable, and energized by rapid experimentation
• Experience with account-based marketing (ABM) or intent data platforms (e.g., 6sense, Demandbase)

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello, Jira)
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and project management platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (based on industry standards for a mid-level marketing role in the US, UK, and ANZ)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for different time zones

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the US, UK, and ANZ. Benefits may vary depending on the region and local laws.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• monday.com is a low-code, no-code work management platform that enables organizations to build custom work management tools and software applications
• The platform connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business
• monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo

Company Specialties:

• Project Management
• Collaboration
• Team Management
• SaaS
• Communication
• Production Tracking
• Work Management
• CRM
• Marketing & Creative
• HR

Company Website: monday.com

ASSUMPTION: monday.com is a global company with a strong focus on collaboration and empowering teams to excel in their work.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Social Acquisition team and collaborates with regional managers, creative, sales, and analytics teams

Work Arrangement: Remote OK (US, UK, ANZ) with flexibility for different time zones

Growth Opportunities:

• Potential to grow within the marketing team or explore other departments as the company continues to expand
• Opportunity to work on high-budget campaigns and make a significant impact on the company's growth
• Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo)

Office Location(s): See above

Geographic Context:

• The role is based in Israel but is remote-friendly, with the opportunity to work with teams across the US, UK, and ANZ
• The company has a strong global presence, with offices in multiple countries and time zones
• The role may require some flexibility to accommodate different time zones and collaborate effectively with global teams

Work Schedule: Full-time (40 hours per week), with flexibility for different time zones

ASSUMPTION: This role requires a high degree of self-motivation and the ability to work effectively in a remote, global team environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Technical assessment to evaluate analytical skills and campaign management experience
• Final interview with the hiring manager or team to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Analytical skills and data-driven approach to campaign management
• Communication skills and ability to collaborate effectively with global teams
• Understanding of full-funnel marketing, attribution, and lead-to-revenue workflows
• Growth mindset and adaptability in a fast-paced, dynamic environment

Application Tips:

• Highlight your experience with paid social media campaigns, with a focus on B2B products and a data-driven approach
• Include specific examples of campaigns you've managed, the results you achieved, and the lessons you learned
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for the technical assessment by brushing up on your analytical skills and familiarity with relevant tools (e.g., Excel, Looker, Tableau)

ATS Keywords: Paid Social Campaigns, B2B Marketing, Data-Driven Marketing, A/B Testing, Analytical Skills, Excel, Looker, Tableau, Full-Funnel Marketing, Attribution, Lead-to-Revenue Workflows, Account-Based Marketing, Intent Data Platforms, Communication Skills, Collaboration, Growth Mindset

ASSUMPTION: The application process for this role may involve multiple stages, including an initial screen, technical assessment, and final interview. Applicants should be prepared to demonstrate their analytical skills and campaign management experience throughout the process.

🛠️ Tools & Technologies

• Excel/Sheets
• Looker/Tableau
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Account-based marketing (ABM) or intent data platforms (e.g., 6sense, Demandbase)

ASSUMPTION: The specific tools and technologies used may vary depending on the region and local preferences, but the core requirements remain the same.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Empowerment
• Collaboration
• Adaptability
• Growth

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing large datasets to inform your decisions?
• Are you comfortable working in a remote, global team and collaborating with colleagues across different time zones?
• Do you have a growth mindset and enjoy experimenting with new approaches to improve results?

ASSUMPTION: monday.com values transparency, empowerment, collaboration, adaptability, and growth. Applicants should be prepared to demonstrate their alignment with these values throughout the application process.

⚠️ Potential Challenges

• Managing high-budget campaigns across multiple platforms and regions
• Collaborating effectively with global teams across different time zones
• Keeping up with the latest trends and best practices in paid social media marketing
• Balancing the need for data-driven decision-making with the need for rapid experimentation and iteration

ASSUMPTION: This role presents unique challenges, including the need to manage high-budget campaigns across multiple platforms and regions, as well as the need to balance data-driven decision-making with rapid experimentation and iteration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on paid social media campaigns for B2B products
• While the role requires a strong background in marketing, it also demands advanced analytical skills and a data-driven approach
• This role offers significant growth opportunities, with the potential to make a real impact on the company's success

ASSUMPTION: This role is unique in its focus on paid social media campaigns for B2B products and requires a strong background in both marketing and data analysis.

📝 Sample Projects

• Developing and executing a high-budget paid social media campaign to drive pipeline ARR targets for a specific region
• Conducting A/B tests on audiences, creatives, bidding strategies, and landing pages to improve conversion rates
• Analyzing campaign performance data to identify trends and optimize future campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process for a paid social media campaign at monday.com?
• How does the Social Acquisition team collaborate with regional managers, creative, sales, and analytics teams to optimize campaigns?
• What are the most important metrics for measuring the success of a paid social media campaign at monday.com?
• How does monday.com support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the Social Acquisition team in the coming months, and how can this role help address them?

ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company's priorities. Applicants should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for the technical assessment by brushing up on your analytical skills and familiarity with relevant tools (e.g., Excel, Looker, Tableau)
• Follow up with the hiring manager or team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.