Paid Social Media Manager

📌 Core Information

🔹 Job Title: Paid Social Media Manager

🔹 Company: The Economist Group

🔹 Location: Gurugram, India

🔹 Job Type: Hybrid (occasional calls before/after normal work hours)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, optimization, and execution of paid social media campaigns
• Cross-functional collaboration with media strategy, content, sales, and marketing teams
• Data-driven decision making and performance analysis
• Working with global teams and stakeholders across multiple time zones

ASSUMPTION: This role requires a strong understanding of B2B social media marketing, with a focus on paid campaigns, and the ability to work effectively in a global, cross-functional team environment.

📋 Key Responsibilities

✅ Develop, plan, set-up, and optimize paid social media campaigns across key platforms

✅ Monitor and adjust targeting, bids, ad creatives, and landing pages to maximize ROI

✅ Conduct A/B testing on ad creatives and targeting options to improve performance

✅ Collaborate with media strategy team to deliver paid social campaigns meeting client/agency objectives

✅ Define campaign KPIs and benchmarks, and translate complex performance data into clear, actionable insights

✅ Present campaign strategies and performance updates to internal stakeholders and external clients

✅ Stay updated on industry trends, algorithm changes, and best practices

✅ Collaborate with cross-functional teams to ensure cohesive and effective campaign execution

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in a B2B social media role, with a focus on managing paid campaigns

Required Skills:

• Deep, technical knowledge of paid advertising on key social media platforms (Meta, LinkedIn, X, etc.)
• Advanced proficiency in Excel and Google Sheets
• Strong writing and editing skills for social media content
• Proven ability to use data analysis to drive campaign optimizations
• Experience working collaboratively with cross-functional teams

Preferred Skills:

• Agency experience
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B social media marketing and a strong track record of driving campaign performance through data analysis are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (based on experience and industry standards for the role and location)

Benefits:

• Incentive programme
• Generous annual and parental leave policies
• Volunteering days and well-being support
• Free access to all Economist content

Working Hours: Full-time (40 hours/week), with occasional calls before or after normal work hours

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: The Economist Group operates in the international affairs industry, focusing on driving progress through analysis, insights, and events.

Company Size: Medium-sized company (501-1,000 employees) with a global presence and influence

Founded: The Economist Group was founded in 1900 as a subsidiary of The Economist Newspaper Limited

Company Description:

• Combines think-tank rigour, media brand creativity, and global influence to catalyze growth and change in the world
• Offers partnership solutions that include policy research, global events, innovative design, and creative storytelling
• Operates under the trust, credibility, and influence of The Economist Group

Company Specialties:

• Policy research
• Global events
• Innovative design
• Creative storytelling

Company Website: http://www.economistimpact.com

ASSUMPTION: The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all colleagues and potential colleagues.

📊 Role Analysis

Career Level: Mid-level to senior role, with opportunities for growth and progression within the organization

Reporting Structure: Reports to the Head of Paid Social and works closely with various internal and external stakeholders

Work Arrangement: Hybrid, with occasional calls before or after normal work hours to accommodate global teams

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of responsibilities to include additional regions or platforms
• Potential to work on high-profile campaigns and events with global impact

ASSUMPTION: This role offers opportunities for professional growth and development within a global, influential organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Gurugram, India

Office Location(s): The Adelphi, 1-11 John Adam Street, London, UK; 900 3rd Ave, 16th Floor, New York, NY, USA; Martin Place, Sydney, NSW, Australia; Khan Market, New Delhi, India; North Chaoyang District, Beijing, China; Cross Street, Singapore; Taikoo Wan Road, Taikoo Shing, Hong Kong; West Weirda Valley Sandton, Johannesburg, South Africa; Thuraya Tower, Dubai Media City, Dubai, UAE; Khadrawi Street, Cairo, Egypt; N Fairbanks Ct, Chicago, IL, USA; Rue de l’Athénée, Geneva, Switzerland; Rue du Colisée, Paris, France; Hansaallee, Frankfurt, Germany

Geographic Context:

• Gurugram is a major IT hub and business district in India, with a thriving startup ecosystem
• India is a rapidly growing market for The Economist Group, with significant opportunities for expansion and impact
• The role involves working with global teams and stakeholders across multiple time zones

Work Schedule: Full-time (40 hours/week), with occasional calls before or after normal work hours to accommodate global teams

ASSUMPTION: The work environment is dynamic, collaborative, and global, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Paid Social or another senior leader

Key Assessment Areas:

• Campaign management and optimization skills
• Data analysis and presentation skills
• Collaboration and communication skills
• Industry knowledge and trends awareness

Application Tips:

• Highlight relevant experience and achievements in campaign management, data analysis, and cross-functional collaboration
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of successful paid social media campaigns you've managed, including KPIs and results
• Research The Economist Group and be prepared to discuss how your values align with the company's values

ATS Keywords: Paid social media, campaign management, data analysis, cross-functional collaboration, B2B marketing, global teams, stakeholder communication

ASSUMPTION: The application process is competitive, and candidates with a strong track record of driving campaign performance through data analysis and effective collaboration are most likely to succeed.

🛠️ Tools & Technologies

• Meta Business Suite
• LinkedIn Ads
• X (formerly Twitter) Ads
• YouTube Ads
• Google Sheets
• Excel
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for the social media marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Independence
• Integrity
• Excellence
• Inclusivity
• Openness

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Global and diverse
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with The Economist Group's values, particularly independence and integrity?
• Are you comfortable working in a global, cross-functional team environment with colleagues across multiple time zones?
• Do you have a proactive approach to communication and problem-solving, with a focus on driving results through data analysis?

ASSUMPTION: Candidates who align with The Economist Group's values and are comfortable working in a global, cross-functional team environment are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working effectively with global teams and stakeholders across multiple time zones
• Keeping up with industry trends, algorithm changes, and best practices
• Balancing the need for data-driven decision making with the need for quick campaign optimization

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to communication and problem-solving.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B marketing and global campaign management
• Industry-specific context: The Economist Group operates in the international affairs industry, with a focus on driving progress through analysis, insights, and events
• Career path comparison: This role offers opportunities for professional growth and development within a global, influential organization

ASSUMPTION: This role offers unique opportunities for professional growth and development within a global, influential organization.

📝 Sample Projects

• Managing a global paid social media campaign for a high-profile event, with a focus on lead generation and brand awareness
• Optimizing targeting and bidding strategies for a B2B campaign to improve ROI and drive conversions
• Collaborating with content leads to create engaging ad creatives and landing pages for a paid social media campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process with the media strategy team?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its paid social media campaigns, and what are the key KPIs?
• What is the company's approach to work-life balance, particularly for employees working in a hybrid or remote arrangement?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.economistimpact.com/careers
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role, such as campaign management, data analysis, and cross-functional collaboration
• Prepare examples of successful paid social media campaigns you've managed, including KPIs and results
• Research The Economist Group and be prepared to discuss how your values align with the company's values
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if there is any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.