Paid Social Media Manager (f/m/x)

📌 Core Information

🔹 Job Title: Paid Social Media Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing paid social media campaigns on Meta and TikTok
• Collaborating with design teams to create engaging ad assets
• Conducting A/B tests and analyzing results to optimize campaign performance
• Monitoring and reporting on key metrics to drive continuous improvement
• Staying up-to-date with platform updates, trends, and best practices

ASSUMPTION: This role requires a strong focus on data-driven decision-making and creative testing to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Set up, manage, and optimize paid social campaigns on Meta and TikTok

✅ Ideate and brief creative concepts, collaborating with design to produce engaging ad assets

✅ Conduct A/B tests and analyze results to drive continuous improvement in campaign performance

✅ Monitor and report on key metrics, providing actionable recommendations

✅ Stay up to date with platform updates, trends, and best practices

✅ Work closely with senior team members and other departments to align on strategy and execution

ASSUMPTION: The role may require occasional work outside of regular hours to monitor campaign performance and address any issues that may arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years' experience in paid social media marketing, ideally with Meta and/or TikTok

Required Skills:

• Strong analytical skills and experience with campaign reporting and optimization
• Creative flair and experience collaborating with designers or content creators
• Hands-on experience with A/B testing and performance analysis
• Highly organized, detail-oriented, and eager to learn and grow
• Fluent in English and another European language

Preferred Skills:

• Experience with TikTok advertising
• Knowledge of the automotive industry

ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on industry standards for a junior marketing role in Berlin)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for a junior marketing role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees

Founded: 2012

Company Description:

• Europe’s leading digital automotive platform
• Operates in over 30 countries
• Offers consumers the fastest and easiest way to sell their cars through local European consumer brands like wirkaufendeinauto.de
• Europe's largest wholesale platform for car trading professionals through its merchant brand, AUTO1.com
• Develops the best consumer experience for buying a car online through its retail brand, Autohero

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a fast-growing, dynamic company that values innovation and disruption in the automotive industry.

📊 Role Analysis

Career Level: Junior to Mid-level Marketing role

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid (On-site with flexible working hours and remote work options)

Growth Opportunities:

• Potential career progression into senior marketing roles as the company grows
• Opportunities to work on various marketing channels and campaigns
• Chance to gain experience in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and diversify its offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The office is located in the trendy Kreuzberg neighborhood, with numerous cafes, restaurants, and shops nearby
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the marketing team
• Final interview with the senior leadership team

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity and ability to collaborate with designers
• Experience with paid social media marketing and A/B testing
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid social media marketing and A/B testing
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare examples of successful paid social media campaigns you've worked on, focusing on data-driven decision-making and creative testing
• Research the company and its competitors to demonstrate your knowledge of the industry and market trends

ATS Keywords: Paid social media marketing, Meta, TikTok, A/B testing, campaign management, creative ideation, performance optimization, data-driven decision-making, collaboration, detail-oriented

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies may change or evolve as the company's marketing strategy and technology stack develop.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Collaboration
• Continuous learning
• Customer focus

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a creative flair and enjoy collaborating with designers?
• Are you highly organized, detail-oriented, and eager to learn and grow?
• Do you align with the company's values of innovation, disruption, and collaboration?

ASSUMPTION: A strong cultural fit is essential for success in this role, as the company values innovation, disruption, and collaboration.

⚠️ Potential Challenges

• Managing multiple paid social media campaigns simultaneously may be challenging for less experienced candidates
• Keeping up with platform updates, trends, and best practices may require continuous learning and adaptation
• Occasional work outside of regular hours may be required to monitor campaign performance and address any issues that may arise
• The company's rapid growth may present challenges in terms of maintaining a consistent work-life balance

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other paid social media manager positions, but with a focus on data-driven decision-making and creative testing
• Unlike other marketing roles, this position requires a strong focus on paid social media advertising and A/B testing
• Career progression in this role may lead to senior marketing positions within the company, as it continues to grow and expand its offerings

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, innovative company.

📝 Sample Projects

• Developing and executing a paid social media campaign to promote a new car model launch
• Conducting A/B tests to optimize ad creative and improve campaign performance
• Analyzing campaign data to identify trends and make data-driven recommendations for future campaigns

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on data-driven decision-making and creative testing.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most significant challenges facing the paid social media marketing team currently?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that framework?
• How does the company measure the success of its paid social media marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, with a focus on paid social media marketing and A/B testing
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with the company's culture
• Prepare examples of successful paid social media campaigns you've worked on, focusing on data-driven decision-making and creative testing
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.