Senior Paid Social Media Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Paid Social Media Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Berlin)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social strategies across Meta and TikTok
• Taking full creative ownership of campaigns, from ideation to execution
• Optimizing campaigns through A/B testing and data analysis
• Collaborating cross-functionally with brand, product, and analytics teams
• Mentoring junior team members and fostering a data-driven culture

ASSUMPTION: This role requires a strong background in paid social media marketing, with a focus on Meta and TikTok. Candidates should be comfortable with data analysis and have a creative mindset to drive campaign performance.

📋 Key Responsibilities

✅ Develop and execute paid social strategies aligning with business goals and audience insights

✅ Take full creative ownership: ideate, brief, and collaborate with design teams to deliver high-performing ad creatives

✅ Lead A/B testing and experimentation to optimize creative assets and targeting for maximum ROI

✅ Analyze campaign data, extract actionable insights, and continuously iterate to improve performance

✅ Stay ahead of platform trends, new features, and best practices to ensure a competitive edge

✅ Mentor and support junior team members, fostering a culture of innovation and data-driven decision-making

✅ Collaborate cross-functionally with brand, product, and analytics teams

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Candidates should be organized, proactive, and able to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in paid social media marketing, with deep expertise in Meta and TikTok

Required Skills:

• Proven track record of driving growth and ROI through data-driven campaign management and creative testing
• Strong analytical skills and experience with social ad platforms, tracking, and reporting tools
• Creative mindset with the ability to translate insights into compelling ad concepts
• Experience briefing and collaborating with designers and content creators
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Fluent in English and another European language

Preferred Skills:

• Experience in the automotive industry
• Knowledge of SQL or other data querying languages

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and market rates for similar roles in Berlin)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, friends, and family
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Berlin. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (mid-size)

Founded: 2012

Company Description:

• AUTO1 Group is Europe’s leading digital automotive platform, operating in over 30 countries
• The company offers consumers the fastest and easiest way to sell their cars through its local European consumer brands, like wirkaufendeinauto.de
• AUTO1 Group's merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
• The company's retail brand, Autohero, is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values direct communication and diversity. Employees can expect a dynamic work environment with opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Performance Marketing

Work Arrangement: On-site in Berlin, with flexible working hours and the option to work from home

Growth Opportunities:

• Potential to grow into a management role as the team expands
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business
• Access to an education budget for professional development and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities as the team and company grow.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: Berlin offers a dynamic and diverse work environment, with a strong tech industry and a high quality of life. The office is centrally located and easily accessible by public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and team members
• Final interview with the Head of Performance Marketing

Key Assessment Areas:

• Technical skills and experience in paid social media marketing
• Analytical skills and data-driven decision-making
• Creativity and ability to translate insights into compelling ad concepts
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include specific examples of your past achievements in paid social media marketing
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application
• Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Paid social media marketing, Meta, TikTok, A/B testing, data analysis, creative ownership, campaign management, ROI optimization, collaboration, mentoring, project management, analytical skills, creative mindset, social ad platforms, tracking tools, reporting tools

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and cultural fit. Candidates should tailor their applications to highlight their relevant experience and align with the company's values.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in social ad platforms, tracking, and reporting tools. Candidates should have experience with Meta Ads Manager and TikTok Ads Manager, as well as familiarity with data visualization and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Data-driven decision-making
• Collaboration
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a data-driven mindset and a strong analytical skillset?
• Are you creative and able to translate insights into compelling ad concepts?

ASSUMPTION: AUTO1 Group values innovation, customer-centricity, and data-driven decision-making. Candidates should be comfortable working in a dynamic, collaborative environment and have a strong analytical skillset.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously
• Keeping up with platform trends and new features
• Balancing creative and data-driven approaches to campaign optimization
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: This role requires strong project management skills and the ability to work effectively under pressure. Candidates should be comfortable managing multiple projects simultaneously and working in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Social Media Manager role in other industries, but with a focus on the automotive sector
• Unlike other industries, the automotive sector has unique challenges and opportunities related to consumer behavior and market trends
• Career progression in this role may involve moving into a management or leadership position within the marketing department or expanding into other areas of the business

ASSUMPTION: While this role shares similarities with Senior Paid Social Media Manager roles in other industries, the automotive sector has unique challenges and opportunities that candidates should be aware of.

📝 Sample Projects

• Developing and executing a campaign to launch a new car model on Meta and TikTok
• Optimizing an underperforming campaign through A/B testing and data analysis
• Collaborating with the brand team to create a series of engaging ad creatives for a seasonal promotion

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role. Actual projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the paid social media team in the next 6-12 months, and how can this role help address them?
• How does the company approach collaboration and cross-functional work, and what opportunities are there for this role to work with other departments?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should prepare additional questions based on their own interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and the role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.