📌 Core Information
🔹 Job Title: Paid Social Media Manager
🔹 Company: The Economist Group
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, optimization, and execution of paid social media campaigns
- Cross-functional collaboration with media strategy, content, sales, and marketing teams
- Data-driven decision making and performance analysis
- B2B focus with an emphasis on lead generation, brand awareness, and engagement
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creative problem-solving to deliver high-performing campaigns that meet client objectives.
📋 Key Responsibilities
✅ Develop, plan, set-up, and optimize paid social media campaigns across key platforms (Meta, LinkedIn, X, YouTube, Reddit)
✅ Monitor and adjust targeting, bids, ad creatives, and landing pages to maximize ROI
✅ Conduct A/B testing on ad creatives and targeting options to improve performance
✅ Collaborate with media strategy team to deliver paid social campaigns that meet client/agency objectives and engage target audiences
✅ Define campaign KPIs and benchmarks, translate complex performance data into clear, actionable insights, and present findings to stakeholders
✅ Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage
✅ Collaborate with cross-functional teams to align social media strategies with broader digital marketing and business objectives
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to meet deadlines while managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in a B2B social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting
Required Skills:
- Platform expertise: Deep, technical knowledge of paid advertising on key social media platforms (Meta Business Suite, LinkedIn Ads, X, YouTube)
- Data & analytics proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualizations for performance reporting
- Content & copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences
- Proactive industry knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing
Preferred Skills:
- Agency experience
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the B2B marketing landscape and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $105,000 USD per year (based on experience and market conditions)
Benefits:
- Incentive Programme
- Generous annual and parental leave policies
- Volunteering days and well-being support throughout the year
- Free access to all Economist content
Working Hours: Full-time (40 hours/week), with occasional calls before or after normal work hours due to global team
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: The Economist Group operates in the international affairs and media industries, focusing on driving progress through analysis, insights, and global influence.
Company Size: The Economist Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: The Economist Group was founded in 1957, with a rich history and established reputation in the global media landscape.
Company Description:
- Combines think-tank rigour, media brand creativity, and global influence to catalyze growth and change in the world
- Offers partnership solutions that combine policy research, global events, innovative design, and creative storytelling
- Underpinned by the trust, credibility, and influence of The Economist Group
Company Specialties:
- International affairs and policy research
- Global events and conferences
- Innovative design and creative storytelling
- Media brand strategy and execution
Company Website: http://www.economistimpact.com
ASSUMPTION: The Economist Group's extensive global presence and reputation provide a strong platform for applicants to build their careers and gain exposure to diverse industries and markets.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in paid social media management, with a focus on B2B campaigns and cross-functional collaboration.
Reporting Structure: The Paid Social Media Manager reports directly to the Head of Paid Social and works closely with various internal and external stakeholders, including media strategy, content, sales, and marketing teams.
Work Arrangement: This role operates on a hybrid basis, with a combination of on-site and remote work, and occasional calls before or after normal work hours due to global team collaboration.
Growth Opportunities:
- Expansion of responsibilities based on performance and company growth
- Potential to work on diverse campaigns across various industries and markets
- Opportunities to develop skills in data analysis, content creation, and cross-functional collaboration
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to apply their skills in a dynamic, global environment and drive meaningful results for clients and stakeholders.
🌍 Location & Work Environment
Office Type: The Economist Group's offices are modern, collaborative workspaces designed to facilitate teamwork and innovation.
Office Location(s): Washington, DC, USA
Geographic Context:
- The Washington, DC area offers a vibrant and diverse cultural scene, with numerous museums, theaters, and historical sites
- The region is home to many international organizations, think tanks, and government agencies, providing ample networking opportunities
- Washington, DC has a humid subtropical climate, with hot, humid summers and mild, relatively dry winters
Work Schedule: Full-time (40 hours/week), with occasional calls before or after normal work hours due to global team collaboration
ASSUMPTION: The Washington, DC office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and campaign optimization skills
- Platform expertise and technical knowledge
- Content creation and copywriting abilities
- Collaboration and communication skills
- Industry knowledge and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the B2B marketing landscape and the specific challenges and opportunities of paid social media campaigns
- Prepare examples of successful campaigns you've managed, including data-driven insights and actionable recommendations
ATS Keywords: Paid social media, campaign management, data analysis, B2B marketing, platform expertise, content creation, cross-functional collaboration
ASSUMPTION: The Economist Group's interview process is designed to assess candidates' technical skills, industry knowledge, and cultural fit, with a focus on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- Meta Business Suite
- LinkedIn Ads
- X (formerly Twitter) Ads
- YouTube Ads
- Google Ads
- Google Analytics
- Excel and Google Sheets
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The tools and technologies listed are essential for managing paid social media campaigns and analyzing performance data. Familiarity with these platforms is crucial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Independence: The Economist Group encourages exploration and free-thinking, championing freedom within the organization and around the world
- Integrity: The company stands up for what it believes in, inspiring trust through rigorous fact-checking and transparency
- Excellence: The Economist Group aspires to the highest standards in all its endeavors, fostering a culture of continuous progress and innovation
- Inclusivity: The company values diversity in thought and background, encouraging healthy debate with a breadth of perspectives
- Openness: The Economist Group fosters a collaborative and empathetic culture conducive to the interests, wit, and initiative of its colleagues
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
- Global and multicultural
Self-Assessment Questions:
- Do you have a strong commitment to staying current on industry trends and algorithm changes in paid social media marketing?
- Are you comfortable working in a fast-paced, dynamic environment with occasional calls before or after normal work hours due to global team collaboration?
- Do you thrive in a data-driven and analytical work culture, with a focus on continuous improvement and optimization?
ASSUMPTION: The Economist Group's values and work style provide a unique opportunity for candidates to grow both personally and professionally in a dynamic, global environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with industry trends, algorithm changes, and best practices in paid social media marketing
- Collaborating effectively with cross-functional teams, including media strategy, content, sales, and marketing teams
- Working in a fast-paced, dynamic environment with occasional calls before or after normal work hours due to global team collaboration
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other paid social media manager roles, this position offers a unique opportunity to work on B2B campaigns for a globally recognized media brand
- Industry-specific context: The Economist Group's focus on international affairs and policy research provides a unique perspective for paid social media campaigns
- Career path comparison: This role offers opportunities for professional growth and development within a dynamic, global organization
ASSUMPTION: This role provides a unique blend of industry-specific context, global influence, and opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a paid social media campaign to promote an upcoming global conference, targeting C-level executives and industry professionals
- Optimizing ad targeting and bidding strategies to improve ROI for a client-integrated campaign within the APAC region
- Creating and testing ad creatives to improve engagement and conversions for a brand awareness campaign targeting a specific niche audience
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of paid social media campaigns within The Economist Group.
❓ Key Questions to Ask During Interview
- Can you describe the typical structure of a paid social media campaign for a B2B client?
- How does the media strategy team support the paid social media team in delivering successful campaigns?
- What opportunities are there for professional growth and development within the paid social media team and The Economist Group more broadly?
- How does The Economist Group approach collaboration and communication with global teams?
- Can you provide an example of a successful paid social media campaign that the team has executed, and what made it particularly effective?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful campaigns you've managed, including data-driven insights and actionable recommendations
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
