📌 Core Information
🔹 Job Title: Paid Social Media Manager
🔹 Company: LeadsMarket
🔹 Location: Fort Worth, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing ROI positive paid social performance campaigns across major platforms
- Developing a distinct yet ROI positive brand voice across social channels
- Driving ROI positive campaigns at scale
- Collaborating with content developers and learning the personal loan marketplace
ASSUMPTION: This role requires a strong understanding of lead generation and e-commerce, as well as a creative mindset to develop engaging content that drives results.
📋 Key Responsibilities
✅ Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
✅ Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels
✅ Lead the execution of paid social content strategy, ensuring creative excellence, brand positive ROI, and data-driven optimization
✅ Prepare reports as needed for SVP, Marketing
✅ Point of contact with all Social Media platforms
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently on campaigns with guidance and strategy oversight as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or Social Media
Experience: 5+ years in paid social media with 2+ years in LeadGen or Ecommerce
Required Skills:
- Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat
- Strong creative decision-making and content curation skills
- Understanding of visual trends, digital communication, and social analytics
- Proficiency in writing and scientifically testing Ad Copy
- Understanding of basic statistics for managing campaigns (i.e., A/B test calculation using p values)
- Quick-thinking, self-motivated, and ability to adapt to fast-paced environments
- Highly energetic, proactive, and visionary thinker who can execute efficiently
- Proven campaign success with a strong content portfolio
- Ability to work independently on campaigns with guidance and strategy oversight as needed
- Ability to work seamlessly with content developers and learn the personal loan marketplace
Preferred Skills:
- Experience with analytics of online marketing campaigns and managing budgets
ASSUMPTION: Candidates with a strong background in paid social media and a proven track record of driving ROI positive campaigns are ideal for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Fort Worth area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LeadsMarket is a performance-based online marketing company and affiliate network, specializing in lead generation and CPA marketing. They operate in the competitive and dynamic fintech industry.
Company Size: LeadsMarket is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can have a significant impact.
Founded: LeadsMarket was founded in 2011 and has since grown to become a leading source for compliant leads in the fintech industry.
Company Description:
- LeadsMarket offers advertisers high-quality targeted and filtered leads
- They provide affiliates with top-converting offers and the highest payouts
- The company is committed to maintaining a strong creative POV and driving ROI positive campaigns
Company Specialties:
- Affiliate Network
- Marketing Company
- Lead Generation
- CPA Network
Company Website: http://www.leadsmarket.com
ASSUMPTION: LeadsMarket's focus on performance-based marketing and lead generation makes it an ideal fit for candidates with a strong background in paid social media and a data-driven approach to campaign management.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Paid Social Media Manager will report directly to the SVP, Marketing and work closely with content developers and other marketing team members.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- As LeadsMarket continues to grow, there may be opportunities for the Paid Social Media Manager to take on additional responsibilities or advance to a senior-level role
- The company's focus on performance-based marketing provides ample opportunities for the right candidate to make a significant impact and drive their career forward
ASSUMPTION: Candidates who are proactive, results-driven, and eager to take on new challenges will find ample opportunities for growth and development at LeadsMarket.
🌍 Location & Work Environment
Office Type: LeadsMarket's office is a collaborative and dynamic workspace, fostering creativity and innovation.
Office Location(s): Fort Worth, Texas
Geographic Context:
- Fort Worth is the fifth-largest city in Texas and offers a diverse range of cultural, recreational, and entertainment options
- The city is known for its vibrant arts scene, historic districts, and family-friendly attractions
- Fort Worth's central location in the Dallas-Fort Worth metroplex provides easy access to major highways and airports
Work Schedule: The Paid Social Media Manager will work a standard full-time schedule, with some flexibility for remote work as needed. The role may require occasional overtime or weekend work to support campaign launches or other projects.
ASSUMPTION: Candidates who enjoy working in a fast-paced, collaborative environment and are comfortable with the demands of managing multiple campaigns simultaneously will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the SVP, Marketing to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's ability to manage paid social media campaigns
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Candidates' understanding of lead generation and e-commerce principles
- Candidates' ability to develop and execute a paid social content strategy
- Candidates' proficiency in managing and optimizing paid social advertising campaigns
- Candidates' creativity and ability to develop engaging content that drives results
Application Tips:
- Highlight your relevant experience and achievements in paid social media, with a focus on lead generation and e-commerce campaigns
- Include a portfolio of your work, showcasing your ability to develop creative and effective content
- Tailor your resume and cover letter to emphasize your understanding of LeadsMarket's business and the specific requirements of the Paid Social Media Manager role
ATS Keywords: Paid Social Media, Lead Generation, Ecommerce, Campaign Management, Ad Copy, A/B Testing, ROI, Social Analytics, Content Curation, Creative Decision-Making
ASSUMPTION: LeadsMarket's application process is designed to evaluate candidates' technical skills, creativity, and cultural fit, ensuring that the right candidate is selected for this critical role.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Meta, X, YouTube, Snap, etc.)
- Ad management tools (e.g., Facebook Ads Manager, Google Ads, etc.)
- Analytics tools (e.g., Google Analytics, social media analytics platforms, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Candidates should be comfortable using a variety of social media platforms, ad management tools, and analytics tools to effectively manage and optimize paid social media campaigns.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Creative and innovative
- Collaborative and supportive
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you have a strong creative mindset and the ability to develop engaging content that drives results?
- Are you data-driven and analytical, with a proven track record of managing and optimizing paid social media campaigns?
ASSUMPTION: Candidates who are proactive, results-driven, and eager to take on new challenges will find a strong cultural fit at LeadsMarket.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple campaigns simultaneously and adapt to changing priorities
- The competitive fintech industry may present challenges in driving ROI positive campaigns and maintaining a strong creative POV
- The on-site work arrangement may require candidates to commute to the Fort Worth office regularly
- The role may require occasional overtime or weekend work to support campaign launches or other projects
ASSUMPTION: Candidates who are adaptable, responsive to change, and comfortable working in a fast-paced environment will be well-suited to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Paid Social Media Manager position at LeadsMarket places a strong emphasis on lead generation and e-commerce principles
- The role requires a unique blend of creative and analytical skills, with a focus on driving ROI positive campaigns
- Candidates with experience in similar roles at other affiliate networks or marketing companies may find the responsibilities and expectations at LeadsMarket to be similar, but the company's focus on performance-based marketing sets it apart
ASSUMPTION: Candidates with experience in similar roles at other companies will find the Paid Social Media Manager position at LeadsMarket to be a strong fit, given the company's focus on performance-based marketing and lead generation.
📝 Sample Projects
- Developing and executing a paid social content strategy for a new lead generation campaign
- Managing and optimizing paid social advertising campaigns across multiple platforms to drive ROI positive results
- Collaborating with content developers to create engaging and effective ad copy that resonates with target audiences
ASSUMPTION: Candidates with experience in similar projects at other companies will find the Paid Social Media Manager position at LeadsMarket to be a strong fit, given the company's focus on performance-based marketing and lead generation.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing paid social media campaigns at LeadsMarket?
- How does LeadsMarket support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does LeadsMarket foster a collaborative and supportive work environment for its employees?
- What are the most challenging aspects of managing paid social media campaigns in the fintech industry, and how does LeadsMarket address these challenges?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to driving success at LeadsMarket.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in paid social media, with a focus on lead generation and e-commerce campaigns
- Prepare a portfolio of your work, showcasing your ability to develop creative and effective content
- Follow up with LeadsMarket within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
