📌 Core Information
🔹 Job Title: Paid Social Media Manager
🔹 Company: The Economist Group
🔹 Location: London - Commercial
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with occasional remote work
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, optimization, and execution of paid social media campaigns
- Cross-functional collaboration with various internal and external stakeholders
- Delivering high-performing campaigns to achieve projected KPIs within the APAC region
- Leading campaigns across multiple social platforms to drive lead generation, brand awareness, and engagement
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the APAC region, and experience managing paid social media campaigns across multiple platforms.
📋 Key Responsibilities
✅ Develop, plan, set-up, and optimize paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
✅ Monitor and adjust targeting, bids, ad creatives, and landing pages to maximize ROI
✅ Conduct A/B testing on ad creatives and targeting options to improve performance
✅ Work closely with the media strategy team to deliver paid social campaigns that meet preset client/agency objectives and engage target audiences to achieve KPIs
✅ Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget
✅ Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks
✅ Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
✅ Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage
✅ Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
✅ Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
✅ Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to meet deadlines while managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in a B2B social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience is a plus.
Required Skills:
- Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube
- Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualizations for performance reporting
- Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences
- Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing
Preferred Skills:
- Experience working with CRM systems (e.g., Salesforce)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the B2B marketing landscape and experience working with cross-functional teams to deliver successful campaigns.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a role of this level in London)
Benefits:
- Incentive Programme
- Generous Annual Leave
- Parental Leave Policies
- Volunteering Days
- Well-being Support
- Free Access to All Economist Content
Working Hours: 40 hours per week, with occasional calls before or after normal work hours due to global team spanning multiple time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: International Affairs
Company Size: 501-1,000 employees
Founded: The Economist Group was founded in 1957
Company Description:
- The Economist Group combines think-tank rigour, media brand creativity, and global influence to catalyze growth and change in the world.
- Their businesses share a devotion to innovation, independence, and rigour in their fields of expertise, empowering people to understand and tackle critical challenges and changes facing the world.
- Their four businesses – The Economist, Economist Impact, Economist Intelligence, and Economist Education – uphold their global reputation for excellence and integrity.
Company Specialties:
- Policy research
- Global events
- Innovative design
- Creative storytelling
- Partnership solutions
Company Website: http://www.economistimpact.com
ASSUMPTION: The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status, or any other status.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Head of Paid Social
Work Arrangement: Hybrid (occasional remote work)
Growth Opportunities:
- Potential to advance within the B2B marketing team or explore other opportunities within The Economist Group
- Chance to work on global campaigns and collaborate with diverse teams
- Opportunity to develop skills in data analysis, campaign optimization, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Hybrid (onsite with occasional remote work)
Office Location(s): The Adelphi, 1-11 John Adam Street, London, WC2N 6HT, GB
Geographic Context:
- London is a major global city with a vibrant business and cultural scene
- The office is located in the Westminster district, close to the Thames River and various amenities
- The area is well-connected by public transportation, with several tube stations nearby
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break (occasional calls before or after normal work hours may be required)
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Paid Social
Key Assessment Areas:
- Campaign management skills
- Data analysis and presentation skills
- Industry knowledge and trends
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with The Economist Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid social media campaigns you've managed, including KPIs and results
- Research The Economist Group's values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Paid social media, campaign management, data analysis, performance optimization, B2B marketing, cross-functional collaboration, global campaigns, industry trends
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the candidate's qualifications and the hiring team's needs.
🛠️ Tools & Technologies
- Meta Business Suite
- LinkedIn Ads
- X (formerly Twitter) Ads
- YouTube Ads
- Google Sheets
- Excel
- CRM systems (e.g., Salesforce)
ASSUMPTION: The required tools and technologies may evolve over time as the role and industry standards change.
👔 Cultural Fit Considerations
Company Values:
- Independence: Not bound to any party or interest, encouraging exploration and free-thinking
- Integrity: Bold in efforts to uncover the truth, standing up for what they believe in, and inspiring trust through rigour, fact-checking, and transparency
- Excellence: Aspiring to the highest standards in all they do, ambitious and inquisitive in their pursuit of continuous progress and innovation
- Inclusivity: Valuing diversity in thought and background, encouraging healthy debate with a breadth of perspectives, treating colleagues and customers fairly and respectfully
- Openness: Fostering a collaborative and empathetic culture conducive to the interests, wit, and initiative of colleagues, with new ideas being their lifeblood
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Proactive and curious
- Adaptable and open to feedback
Self-Assessment Questions:
- How do your personal values align with The Economist Group's values?
- How have you demonstrated independence and integrity in your previous roles?
- Can you provide an example of a time when you went above and beyond to deliver excellence in your work?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with The Economist Group's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with diverse teams across different time zones, necessitating effective communication and collaboration skills
- Keeping up with industry trends and algorithm changes, demanding continuous learning and adaptation
- Occasional calls before or after normal work hours due to global team spanning multiple time zones
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B paid social media campaigns within the APAC region for The Economist Group
- Similar roles in other organizations may have different target audiences, campaign objectives, or regional focuses
- Career progression in this role may lead to opportunities in global campaign management, team leadership, or other specialized marketing positions
ASSUMPTION: While this role shares similarities with other paid social media manager positions, its unique focus on B2B campaigns within the APAC region for The Economist Group sets it apart.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive lead generation for an upcoming global event, targeting C-level executives in the APAC region
- Optimizing ad creatives and targeting options to improve engagement and brand awareness for a thought leadership content series on LinkedIn
- Analyzing campaign performance data and presenting actionable insights to stakeholders to inform future campaign strategies and budget allocation
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and presentation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does The Economist Group support the professional development and growth of its employees?
- What are the primary challenges facing the B2B marketing team currently, and how can this role contribute to addressing them?
- How does The Economist Group measure the success of its paid social media campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how is this role expected to contribute to it?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid social media campaigns you've managed, including KPIs and results
- Research The Economist Group's values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
