Paid Social Media Manager (f/m/x)

📌 Core Information

🔹 Job Title: Paid Social Media Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing paid social media campaigns on Meta and TikTok
• Creative ideation and collaboration with design for engaging ad assets
• Performance optimization through A/B testing and data-driven decision-making
• Monitoring and reporting on key metrics to drive continuous improvement
• Staying up-to-date with platform updates, trends, and best practices

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision-making and continuous learning.

📋 Key Responsibilities

✅ Set up, manage, and optimize paid social campaigns on Meta and TikTok

✅ Ideate and brief creative concepts, collaborating with design to produce engaging ad assets

✅ Conduct A/B tests and analyze results to drive continuous improvement in campaign performance

✅ Monitor and report on key metrics, providing actionable recommendations

✅ Stay up to date with platform updates, trends, and best practices

✅ Work closely with senior team members and other departments to align on strategy and execution

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of experience in paid social media marketing, ideally with Meta and/or TikTok

Required Skills:

• Strong analytical skills and experience with campaign reporting and optimization
• Creative flair and experience collaborating with designers or content creators
• Hands-on experience with A/B testing and performance analysis
• Highly organized, detail-oriented, and eager to learn and grow
• Fluent in English and another European language

Preferred Skills:

• Experience with online car sales or automotive industry
• Knowledge of Headspace for mental well-being support

ASSUMPTION: While not explicitly stated, a background in the automotive industry or online car sales could provide valuable context for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on industry standards for a junior marketing role in Berlin)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards for a junior marketing role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2012 (13 years ago)

Company Description:

• Europe’s leading digital automotive platform
• Operates in over 30 countries
• Offers consumers the fastest and easiest way to sell their cars

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on technology and innovation, providing ample opportunities for growth and learning.

📊 Role Analysis

Career Level: Junior to Mid-level Marketing role

Reporting Structure: Reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid (On-site with flexible working hours)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on international campaigns and projects
• Access to education budget for professional development

ASSUMPTION: This role offers significant growth potential within a large, established company with a strong focus on innovation and technology.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Close proximity to public transportation and amenities
• Dynamic and diverse working environment with over 90 different nationalities

Work Schedule: Flexible working hours with a hybrid work arrangement (on-site and remote)

ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the marketing team
• Final interview with the senior marketing manager

Key Assessment Areas:

• Campaign management and optimization skills
• Creative ideation and collaboration
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in paid social media marketing
• Tailor your resume and cover letter to emphasize your analytical and creative skills
• Prepare examples of successful A/B tests and campaign optimizations
• Research AUTO1 Group's company culture and values to demonstrate your fit

ATS Keywords: Paid Social Media Marketing, Campaign Management, Creative Ideation, Performance Optimization, A/B Testing, Analytical Skills, Collaboration, Detail-Oriented, Fluent in English, Creative Flair, Reporting, Trend Analysis, Continuous Improvement, Communication, Organizational Skills

ASSUMPTION: A strong focus on data-driven decision-making and continuous learning will be essential for success in this role.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Headspace (for mental well-being support)

ASSUMPTION: Familiarity with Meta Ads Manager and TikTok Ads Manager is essential for this role. Experience with Google Analytics and other analytics tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Collaboration
• Continuous Learning

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do I have a strong balance of creative and analytical skills?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I thrive in a collaborative, team-oriented work culture?
• Am I open to feedback and continuous learning?

ASSUMPTION: A strong cultural fit with AUTO1 Group's values and work style will be crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with platform updates, trends, and best practices
• Balancing creative ideation with data-driven decision-making
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt and grow in the role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on paid social media marketing and optimization
• This role offers a unique opportunity to work in the automotive industry with a strong focus on technology and innovation
• Career progression opportunities within a large, established company with a global presence

ASSUMPTION: This role offers a unique blend of creative and analytical skills, with a strong focus on data-driven decision-making and continuous learning.

📝 Sample Projects

• Developing and executing a successful A/B test to improve campaign performance
• Collaborating with design to create engaging ad assets for a new campaign launch
• Analyzing campaign data to identify trends and optimize targeting and bidding strategies

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a strong focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance and mental well-being?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media marketing
• Prepare examples of successful A/B tests and campaign optimizations to demonstrate your analytical and problem-solving skills
• Research AUTO1 Group's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.