Paid Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Paid Social Media Manager (m/w/d)

🔹 Company: emetriq GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (1 day per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of Paid Social Media campaigns
• Performance optimization and data-driven analysis
• Collaboration with clients in an advisory capacity
• Continuous learning and innovation in the field of Paid Social Media marketing

ASSUMPTION: This role requires a balance of strategic thinking, technical skills, and strong communication abilities. The ideal candidate will have some experience in Paid Social Media marketing and a passion for data-driven decision making.

📋 Key Responsibilities

✅ Develop and implement Paid Social Media strategies for clients

✅ Monitor and optimize campaign performance using data analysis

✅ Collaborate with clients to understand their needs and provide tailored solutions

✅ Stay up-to-date with industry trends and best practices

✅ Work closely with the team to ensure consistent and high-quality output

ASSUMPTION: This role involves a mix of operational tasks, such as campaign setup and monitoring, and analytical tasks, such as data analysis and optimization. Strong communication skills are essential for collaborating with clients and internal teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in Paid Social Media marketing or a related field

Required Skills:

• Proven experience with Paid Social Media platforms (e.g., Meta Business Manager, LinkedIn Campaign Manager)
• Strong analytical skills and data-driven mindset

• Excellent communication skills in German and English
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with web analytics tools (e.g., Google Analytics)
• Knowledge of programming languages (e.g., Python, R)
• Familiarity with marketing automation tools

ASSUMPTION: While a degree in a related field is preferred, emetriq values practical experience and skills over formal education. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Hybrid work arrangement (1 day per week in the office)
• Flexible working hours
• Mobility support (JobRad, GermanyTicket)
• Discounts on Telekom products
• Team events and activities
• Free beverages, snacks, and access to a rooftop terrace

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: emetriq operates in the advertising services industry, focusing on data-driven online advertising solutions. The company aims to promote fair data access as a driver of innovation and diversity.

Company Size: emetriq is a mid-sized company with 51-200 employees, providing a collaborative and agile work environment.

Founded: emetriq was founded in 2016 and is a subsidiary of the Deutsche Telekom AG.

Company Description:

• emetriq offers data-driven online advertising solutions, focusing on precision and relevance in online advertising.
• The company is a pioneer in collaborative data pools, uniting the reach of premium publishers with intent data and hard facts from renowned data providers.
• As part of the Magenta team, emetriq serves as the exclusive programmatic and paid social media agency for the Deutsche Telekom.

Company Specialties:

• Online marketing
• Programmatic advertising
• Retargeting
• Targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq's focus on data-driven advertising and collaboration with prominent data providers sets it apart in the industry. The company's work with the Deutsche Telekom highlights its commitment to innovation and excellence in the field.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals seeking to gain experience in Paid Social Media marketing. It offers opportunities for growth and development within the company.

Reporting Structure: The Paid Social Media Manager reports directly to the team lead and works closely with clients and other internal teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from home most of the week and attending the office once a week.

Growth Opportunities:

• On-the-job training and mentoring to develop skills and advance in the field
• Collaboration with experienced team members to learn and grow
• Potential for career progression within the company as the team and business expand

ASSUMPTION: emetriq values employee growth and development, providing opportunities for learning and advancement within the company.

🌍 Location & Work Environment

Office Type: emetriq's office is located in Hamburg, Germany, with a modern and collaborative work environment.

Office Location(s): Vorsetzen 35, 20459 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong economy.
• The city is known for its port, media, and IT industries, providing ample opportunities for professional growth and networking.
• Hamburg's central location in Europe makes it an ideal base for working with international clients.

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement.

ASSUMPTION: Hamburg's thriving economy and central location make it an attractive place to work, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the team lead and potential colleagues
• Final decision and job offer

Key Assessment Areas:

• Technical skills and experience with Paid Social Media platforms
• Analytical and problem-solving abilities
• Communication skills and client-facing aptitude
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, using keywords from the job description
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
• Prepare examples of your work or projects that showcase your skills and achievements
• Research emetriq and the company's clients to show your interest and preparation

ATS Keywords: Paid Social Media, Performance Marketing, Campaign Management, Target Audience Analysis, A/B Testing, Performance Optimization, Data Analysis, Web Analytics, Client Communication, Structured Reporting, Trend Monitoring, Innovation Strategy

ASSUMPTION: emetriq's application process is designed to assess candidates' technical skills, analytical abilities, and cultural fit. The company values candidates who demonstrate a strong understanding of the role and a passion for data-driven marketing.

🛠️ Tools & Technologies

• Meta Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements. emetriq values candidates with experience in relevant tools and a willingness to learn new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and innovation
• Transparency and open communication
• Responsibility and accountability

Work Style:

• Agile and flexible, with a focus on results and outcomes
• Collaborative and team-oriented, with a strong emphasis on communication and knowledge sharing
• Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working in a collaborative team setting and communicating effectively with clients?
• Do you embrace a flexible and adaptable work style, with a focus on results and continuous learning?

ASSUMPTION: emetriq values candidates who align with the company's values and work style. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Candidates may need to adapt to new tools and technologies as the field evolves
• The role involves client-facing responsibilities, which may require strong communication and interpersonal skills
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members

ASSUMPTION: emetriq is committed to supporting employees in overcoming challenges and providing the resources and training needed to succeed in their roles.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Paid Social Media marketing and requires a strong understanding of data analysis and optimization
• The role offers opportunities for growth and development within the company, with a focus on continuous learning and innovation
• Compared to other marketing roles, this position requires a higher level of technical proficiency and a strong analytical mindset

ASSUMPTION: emetriq's Paid Social Media Manager role is unique in its focus on data-driven decision making and continuous learning. Candidates should be prepared to work in a dynamic and fast-paced environment, with a strong emphasis on results and outcomes.

📝 Sample Projects

• Developing and executing a Paid Social Media campaign for a major client, with a focus on driving brand awareness and engagement
• Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
• Collaborating with the team to develop and implement a cross-device retargeting strategy for a client in the e-commerce industry

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges faced by the Paid Social Media Manager. Candidates should be prepared to work on a variety of projects, with a focus on driving results and continuous learning.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does emetriq support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does emetriq approach work-life balance, particularly in a hybrid work arrangement?
• What are the most challenging aspects of this role, and how has emetriq supported previous employees in overcoming these challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your work or projects that demonstrate your proficiency in Paid Social Media marketing
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.