📌 Core Information
🔹 Job Title: Paid Social Media Marketing Manager
🔹 Company: Tide
🔹 Location: Bulgaria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London, UK office)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling acquisition efforts across paid social channels in Europe
- Managing multi-million-pound budgets and driving growth
- Collaborating with cross-functional teams to provide real, scalable benefits
- Building and leading the in-house paid social team as Tide expands internationally
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making and continuous testing.
📋 Key Responsibilities
✅ Owning the growth and performance of all paid social operations within Tide, preparing for international growth
✅ Deploying a multi-million budget across all available channels, improving existing strategies and launching new ones
✅ Working closely with data, product, web, and more teams to provide real, scalable benefits to your channels
✅ Providing a voice for paid social across the whole business, getting buy-in for what it can achieve and then delivering on those promises
✅ Getting hands-on with these accounts, designing and implementing new tests, maintaining best practice, and controlling the budgets
ASSUMPTION: This role involves a mix of strategic planning, hands-on account management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of applied experience managing large paid Facebook/Instagram ad accounts
Required Skills:
- Fluency in German (B2+)
- Proven experience in driving large volumes of B2C or B2B lead acquisition
- Strong understanding of tracking solutions (SKAD, ATT, IFDA, Appsflyer, Google Tag Manager)
- Experience driving traffic to websites, mobile applications, call centers, and maximizing returns across all
- Ability to lead creative discussions with stakeholders and have an eye for what stands out and drives clicks and conversions
- Test-and-learn mindset, with excellent hypotheses, detailed documentation, and effective implementation of positive results
- Comfortable using data visualization tools (Looker, Tableau) as a source-of-truth and telling compelling stories using them
Preferred Skills:
- Experience across secondary paid social platforms such as LinkedIn, Twitter, TikTok, or other
ASSUMPTION: Candidates should have a strong background in paid social media marketing, with a focus on Facebook and Instagram, and be fluent in German. Experience with other paid social platforms and tracking solutions is a plus.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role in London, UK)
Benefits:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
- Share options
Working Hours: Full-time, with flexible working hours and a hybrid work arrangement (London, UK office)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London, UK, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2015
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, along with a comprehensive set of connected administrative solutions
- Transforming the small business banking market with over 1 million members globally across the UK, India, and Germany
- Named one of CB Insights global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023
Company Specialties:
- Small business banking
- Fintech
- SME financial services
Company Website: https://www.tide.co
ASSUMPTION: Tide is a mid-sized, rapidly growing fintech company focused on providing banking and administrative solutions to small and medium-sized enterprises (SMEs).
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: This role reports directly to the Head of Marketing and may have team members reporting to them as the team grows
Work Arrangement: Hybrid (London, UK office) with flexible working hours
Growth Opportunities:
- As Tide expands internationally, there will be opportunities to grow the paid social team and take on more responsibilities
- Potential to move into a leadership role as the team grows
ASSUMPTION: This role offers significant growth opportunities as Tide continues to expand its international presence and grow its marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (London, UK office) with remote work options
Office Location(s): London, UK; Sofia, Bulgaria; Hyderabad, India; Gurugram, India
Geographic Context:
- Bulgaria: Central and Eastern European country with a growing tech industry and favorable time zone for collaboration with UK and Indian offices
- London, UK: Global financial hub with a vibrant tech scene and access to diverse talent
- Hyderabad & Gurugram, India: Major tech hubs with a large talent pool and favorable time zones for collaboration with European offices
Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement (London, UK office)
ASSUMPTION: The hybrid work arrangement allows for flexibility and collaboration, with the London, UK office serving as the primary hub for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Paid social media marketing expertise
- Data-driven approach and analytical skills
- Cultural fit and alignment with Tide's values
- Strategic thinking and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Tide's business and the specific challenges faced by SMEs
- Showcase your ability to think strategically and drive growth through paid social media marketing
ATS Keywords: Paid Social Media Marketing, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Budget Management, Tracking Solutions, Data-Driven Approach, Growth Opportunities, Hybrid Work Arrangement
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills in paid social media marketing.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Ads Manager
- LinkedIn Campaign Manager
- Twitter Ads
- TikTok Ads
- Appsflyer
- Google Tag Manager
- Looker
- Tableau
ASSUMPTION: This role requires proficiency in various paid social media advertising platforms, tracking tools, and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Inclusive
Work Style:
- Agile and adaptable
- Data-informed decision making
- Cross-functional collaboration
- Continuous learning and improvement
- Results-driven
Self-Assessment Questions:
- Do you align with Tide's customer-centric and data-driven values?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you thrive in a fast-paced, results-driven work environment?
ASSUMPTION: Tide values a strong cultural fit, with an emphasis on customer-centricity, data-driven decision making, and collaboration. Candidates should be comfortable working in a hybrid environment and thriving in a fast-paced, results-driven work environment.
⚠️ Potential Challenges
- Managing a large budget and driving growth in a competitive market
- Collaborating effectively with remote teams across different time zones
- Keeping up with frequent changes and updates in paid social media advertising platforms
- Balancing strategic planning and hands-on account management
ASSUMPTION: This role presents several challenges, including managing a large budget, collaborating with remote teams, and keeping up with frequent changes in paid social media advertising platforms. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to balance strategic planning with hands-on account management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on paid social media advertising and a deep understanding of tracking solutions
- Compared to other marketing roles, this role offers significant growth opportunities as Tide continues to expand internationally
- Career progression in this role may lead to leadership positions as the paid social team grows
ASSUMPTION: This role is unique in its focus on paid social media advertising and offers significant growth opportunities as Tide continues to expand internationally. Career progression in this role may lead to leadership positions as the paid social team grows.
📝 Sample Projects
- Developing and executing a multi-million-pound budget strategy across paid social channels to drive user acquisition and revenue growth
- Collaborating with cross-functional teams to optimize creatives, targeting, and bidding strategies to maximize ROI
- Implementing and managing tracking solutions to ensure accurate and reliable data collection and analysis
ASSUMPTION: This role involves a mix of strategic planning, hands-on account management, and cross-functional collaboration to drive user acquisition and revenue growth through paid social media advertising.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and stakeholders within Tide?
- What are the most significant challenges faced by SMEs in the region, and how can paid social media marketing help address them?
- What opportunities exist for growth and professional development within this role and Tide as a company?
- How does Tide support work-life balance for employees working in a hybrid or remote environment?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work in paid social media marketing, demonstrating your ability to drive growth and manage large budgets
- Prepare for a phone or video screen with the HR team, focusing on your cultural fit and alignment with Tide's values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
