📌 Core Information
🔹 Job Title: Paid Social Media Planner
🔹 Company: Hewlett Packard Enterprise
🔹 Location: San Jose, California, United States
🔹 Job Type: Full-Time, Hybrid (2 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global paid social media strategy
- Collaborating with third-party partners and in-house media team
- Continuously optimizing campaigns to meet HPE objectives
- Analyzing campaign performance data and providing actionable insights
ASSUMPTION: This role requires a deep understanding of digital marketing, analytics, and performance metrics, as well as the ability to execute a paid social strategy at scale for a leading technology company.
📋 Key Responsibilities
✅ Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms
✅ Drive high engagement, conversion rates, and improve Click Through Rate (CTR) across paid social platforms
✅ Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance
✅ Analyze campaign performance data and ensure stakeholders understand reporting, offering actionable insights and recommendations based on data analysis
✅ Utilize advanced targeting techniques to reach and engage with key audience segments
✅ Collaborate with internal teams to ensure campaign alignment and effectiveness, supporting integrated marketing efforts
✅ Stay informed about industry trends, emerging technologies, and best practices in paid media, ensuring compliance with privacy policies
✅ Engage with key management and partners to align HPE’s global paid social strategy with campaigns
✅ Oversee annual, quarterly, and on-demand campaign insights and reporting, ensuring that campaigns meet conversion objectives
✅ Align all social paid activities across multiple budget streams and ensure financial alignment and viability
✅ Assess the effectiveness of paid actions and provide input into the creative content development process
✅ Govern and guide around paid requests from various marketing and field/GEO teams
ASSUMPTION: This role involves a high level of collaboration, data analysis, and strategic planning to achieve HPE's campaign objectives.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: 5+ years of hands-on digital marketing experience in paid media, specifically paid social media
Required Skills:
- Proven track record of successful paid social media campaigns with measurable results
- Quantitative ability and an advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs
- Knowledge and passion for technology, digital marketing, and innovation
- Goal-oriented and self-motivated individual with strong communication skills and focus
- Proactive, collaborative, and results-driven work style
Preferred Skills:
- Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing
- Demonstrate ability and willingness to learn new skills independently
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid social media, and a proven track record of successful campaigns.
💰 Compensation & Benefits
Salary Range: USD $89,400.00 - $206,500.00 per year
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Specific programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, inclusive environment, and a force for good
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the U.S. location and may vary depending on the candidate's experience and location. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 10,001+ employees
Founded: 1939 (Hewlett-Packard), 2016 (MapR Technologies, now a part of HPE)
Company Description:
- Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company that helps customers connect, protect, analyze, and act on their data and applications
- HPE offers a wide range of products and services, including servers, storage, networking, software, and services
- HPE is committed to driving innovation and sustainability, with a focus on creating a positive impact on the world
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: hpe.com
ASSUMPTION: HPE is a large, established company with a broad range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Expert
Reporting Structure: This role reports directly to the Global Media Manager
Work Arrangement: Hybrid (2 days per week in office)
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to work on diverse campaigns and collaborate with various teams
- possibility to transition into a management role or specialize in a specific area of paid media
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in office)
Office Location(s): San Jose, California, United States
Geographic Context:
- San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
- The cost of living in San Jose is high, with median home prices exceeding $1 million
- San Jose offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the global media manager and potential team members
- Final round interview with the global media director
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and paid social media expertise
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Strategic planning and execution
- Cultural fit and alignment with HPE's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid social media campaigns and data analysis
- Tailor your cover letter to emphasize your understanding of HPE's business and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability
- Research HPE's recent campaigns and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Paid Social Media, Digital Marketing, Analytics, Performance Metrics, Campaign Management, Industry Trends, Privacy Compliance, Reporting, Budget Management, Communication, Proactivity
ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, strategic thinking, and cultural fit within the HPE organization.
🛠️ Tools & Technologies
- Facebook (Meta) Ads Manager
- Instagram Promotions
- Twitter Ads
- LinkedIn Campaign Manager
- Google Analytics
- Tableau or Power BI
- Asana or Trello
- Slack or Microsoft Teams
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Focus on the customer
- Innovate and adapt
- Collaborate and lead
- Take ownership
Work Style:
- Data-driven and analytical
- Collaborative and inclusive
- Adaptable and responsive to change
- Results-oriented and proactive
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with HPE's value of 'Act with integrity' in your daily work?
- How do you ensure that your work supports HPE's focus on the customer?
- How do you demonstrate innovation and adaptability in your approach to paid social media campaigns?
- How do you collaborate effectively with various teams and stakeholders to achieve campaign objectives?
- How do you take ownership and drive results in a dynamic and evolving work environment?
ASSUMPTION: HPE values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and platform updates
- Balancing strategic planning with day-to-day campaign execution
- Working in a hybrid environment, requiring strong communication and collaboration skills
- Meeting tight deadlines and performance expectations
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other paid social media roles, this position offers a broader scope of responsibilities and a higher level of strategic involvement
- HPE's global presence and diverse product portfolio provide unique opportunities for campaign exposure and impact
- Career progression in this role may lead to management or specialized positions within the marketing department or broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on strategic planning and global impact.
📝 Sample Projects
- Developing and executing a global campaign to launch a new product line, targeting key audience segments across multiple platforms
- Optimizing an existing campaign to improve CTR and conversion rates, utilizing A/B testing and advanced targeting techniques
- Collaborating with the creative team to develop ad content that aligns with HPE's brand guidelines and campaign objectives
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the paid social media planner role, requiring a balance of creativity, data analysis, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the global paid social media strategy and how this role fits into its execution?
- How does this role collaborate with the in-house media team and external partners to ensure campaign alignment and effectiveness?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and reported?
- How does HPE support the professional development and growth of employees in this role?
- What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its strategic impact on HPE's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HPE job portal
- Tailor your resume to highlight relevant experience and skills, focusing on paid social media campaigns and data analysis
- Write a cover letter that emphasizes your understanding of HPE's business and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability
- Research HPE's recent campaigns and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
