📌 Core Information
🔹 Job Title: Paid Social Media Planner
🔹 Company: Hewlett Packard Enterprise
🔹 Location: San Jose, California, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: Hybrid (2 days per week in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global paid social media strategy
- Collaborating with third-party partners and in-house media team
- Optimizing paid social media campaigns for maximum engagement and conversion
- Analyzing campaign performance data and providing actionable insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a collaborative team environment.
📋 Key Responsibilities
✅ Develop and execute paid social media strategies across various platforms
✅ Drive high engagement, conversion rates, and improve Click Through Rate (CTR)
✅ Identify optimization opportunities and continuously test ad copy, content, and performance
✅ Analyze campaign performance data and provide actionable insights and recommendations
✅ Utilize advanced targeting techniques to reach and engage with key audience segments
✅ Collaborate with internal teams to ensure campaign alignment and effectiveness
✅ Stay informed about industry trends, emerging technologies, and best practices in paid media
✅ Engage with key management and partners to align HPE’s global paid social strategy with campaigns
✅ Oversee annual, quarterly, and on-demand campaign insights and reporting
✅ Align all social paid activities across multiple budget streams and ensure financial alignment and viability
✅ Assess the effectiveness of paid actions and provide input into the creative content development process
✅ Govern and guide paid requests from various marketing and field/GEO teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: 5+ years of hands-on digital marketing experience in paid media, specifically paid social media
Required Skills:
- Proven track record of successful paid social media campaigns with measurable results
- Advanced understanding of digital media analytics and setting up media analytics infrastructure to track KPIs
- Knowledge and passion for technology, digital marketing, and innovation
- Goal-oriented and self-motivated individual with strong communication skills and focus
- Proactive, collaborative, and results-driven work style
Preferred Skills:
- Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing
- Demonstrate ability and willingness to learn new skills independently
ASSUMPTION: Candidates with a strong analytical background, attention to detail, and experience working with cross-functional teams will excel in this role.
💰 Compensation & Benefits
Salary Range: USD $89,400.00 - $206,500.00 per year
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Specific programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, inclusive environment, and a force for good
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the U.S. location and may vary for candidates in other regions. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 10,001+ employees (Global, with a focus on the United States)
Founded: 1939 (as Hewlett-Packard Company)
Company Description:
- Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company that helps customers connect, protect, analyze, and act on their data and applications
- HPE offers a flexible and inclusive work environment with opportunities for growth and development
- The company is committed to driving innovation and being a force for good
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: HPE Website
ASSUMPTION: HPE is a large, established company with a global presence and a strong focus on innovation and technology.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports to the Global Media Manager and collaborates with various internal teams and external partners
Work Arrangement: Hybrid (2 days per week in the office)
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within HPE
- Opportunities to work on global campaigns and gain exposure to various industries and markets
- Chance to develop skills in data analysis, campaign optimization, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in the office)
Office Location(s): San Jose, California, United States
Geographic Context:
- San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- The cost of living in San Jose is relatively high compared to other U.S. cities
- The city has a Mediterranean climate with mild winters and warm, dry summers
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign strategy and execution
- Collaboration and communication skills
- Industry knowledge and trends
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of paid social media strategies and campaign optimization
- Showcase your ability to analyze data and provide actionable insights
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Paid Social Media, Campaign Strategy, Data Analysis, Optimization, Collaboration, Marketing, Digital Marketing, Social Media, A/B Testing, Targeting
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, campaign strategy, and cultural fit within the HPE team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Google Analytics
- Social media advertising platforms (Facebook Ads, LinkedIn Ads, Twitter Ads, etc.)
- Data visualization tools (Tableau, Power BI)
- Project management tools (Asana, Trello)
ASSUMPTION: The candidate should be comfortable using various tools and technologies to manage paid social media campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Assume positive intent
- Collaborate openly and effectively
- Take ownership
- Invent
- Perform with urgency
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and proactive
- Results-oriented and detail-focused
- Innovative and creative
Self-Assessment Questions:
- Do you align with HPE's company values and work style?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you thrive in a data-driven, analytical role, and enjoy optimizing campaigns for maximum performance?
ASSUMPTION: Candidates who align with HPE's company values and work style, and are comfortable working in a hybrid environment, will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with industry trends and best practices in paid media
- Collaborating effectively with various internal teams and external partners
- Working in a fast-paced, dynamic environment with shifting priorities
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Paid Social Media Manager vs. Paid Social Media Planner: The manager role involves more strategic planning and team leadership, while the planner role focuses on day-to-day campaign execution and optimization
- Paid Social Media vs. Paid Search Media: Both roles involve paid advertising, but paid search media focuses on search engine advertising platforms (Google Ads, Bing Ads), while paid social media focuses on social media advertising platforms
- Career Path: Paid Social Media Planner → Paid Social Media Manager → Senior Paid Social Media Manager → Director of Paid Media → Vice President of Marketing
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department or related fields.
📝 Sample Projects
- Developing and executing a global paid social media campaign for a product launch, targeting key audience segments and optimizing for maximum engagement and conversion
- Analyzing campaign performance data and providing actionable insights to improve future campaign strategies
- Collaborating with internal teams to create compelling ad content and landing pages, and optimizing for maximum performance
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute paid social media strategies, analyze data, and collaborate effectively with internal teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within HPE?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within this role and HPE?
- How does HPE support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and company, and provides valuable insights into the position and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HPE careers website
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and technical interviews by researching HPE's company values, industry trends, and campaign optimization strategies
- Follow up with the hiring manager after the interview to express your interest in the role and company
- If selected for the final round, be prepared to present a sample campaign strategy or data analysis project
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
