📌 Core Information
🔹 Job Title: Paid Social Media Planner
🔹 Company: Hewlett Packard Enterprise
🔹 Location: Hybrid (2 days per week in office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global paid social media strategy
- Collaborating with third-party partners and in-house media team
- Optimizing campaigns to meet HPE's objectives
- Analyzing campaign performance and providing actionable insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute paid social media strategies across various platforms
✅ Drive high engagement, conversion rates, and improve CTR
✅ Identify optimization opportunities and continuously test ad copy, landing pages, content type, and format
✅ Analyze campaign performance data and provide actionable insights
✅ Utilize advanced targeting techniques to reach key audience segments
✅ Collaborate with internal teams to ensure campaign alignment and effectiveness
✅ Stay informed about industry trends, emerging technologies, and best practices in paid media
✅ Oversee annual, quarterly, and on-demand campaign insights and reporting
✅ Align all social paid activities across multiple budget streams and ensure financial alignment and viability
✅ Assess the effectiveness of paid actions and provide input into the creative content development process
✅ Govern and guide paid requests from various marketing and field/GEO teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: 5+ years of hands-on digital marketing experience in paid media, specifically paid social media
Required Skills:
- Proven track record of successful paid social media campaigns with measurable results
- Quantitative ability and advanced understanding of digital media analytics
- Knowledge of leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing
- Strong communication skills and focus
- Proactive, collaborative, and results-driven work style
Preferred Skills:
- Experience with data collection management and data controls
- Knowledge of market analysis and business planning
ASSUMPTION: Candidates should have a strong background in digital marketing and a passion for technology, digital marketing, and innovation.
💰 Compensation & Benefits
Salary Range: USD $89,400.00 - $206,500.00 per year
Benefits:
- Health & Wellbeing
- Personal & Professional Development
- Unconditional Inclusion
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of base salary and target-level sales compensation pay for sales roles. Variable incentives may also be offered.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 10,001+ employees
Founded: 1939 (HPE), 2011 (MapR Technologies)
Company Description:
- Hewlett Packard Enterprise is a global edge-to-cloud company that helps companies connect, protect, analyze, and act on their data and applications
- The company is known for its innovative technology solutions and commitment to sustainability and social responsibility
- HPE offers a range of benefits and career development opportunities to its employees
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: Hewlett Packard Enterprise is a large, established company with a global presence and a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Expert
Reporting Structure: This role reports directly to the Global Media Manager
Work Arrangement: Hybrid (2 days per week in office)
Growth Opportunities:
- Potential to grow into a management role or take on more strategic responsibilities
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in office)
Office Location(s): Houston, Texas
Geographic Context:
- Houston is the fourth most populous city in the United States and is known for its diverse economy and cultural scene
- The city offers a range of housing options, from urban lofts to suburban homes, and has a mild climate with hot summers and mild winters
- Houston is home to numerous Fortune 500 companies and has a thriving job market
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between working from home and in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Global Media Manager
Key Assessment Areas:
- Strategic thinking and planning skills
- Analytical and problem-solving skills
- Communication and collaboration skills
- Knowledge of paid social media platforms and best practices
- Alignment with HPE's values and culture
Application Tips:
- Highlight relevant experience and achievements in your resume, particularly those related to paid social media campaigns
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research HPE's company culture and values to demonstrate your fit with the organization
ATS Keywords: Paid Social Media, Strategy, Planning, Optimization, Analytics, Collaboration, Marketing, Campaign Management, Digital Marketing, Social Media, Targeting, Reporting, Communication, Problem Solving, Attention to Detail, Organizational Skills
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Facebook (Meta) Ads Manager
- Instagram Insights
- LinkedIn Campaign Manager
- Twitter (X) Ads
- Google Analytics
- Tableau or other data visualization tools
- Microsoft Office Suite
ASSUMPTION: The successful candidate will have experience with leading ad platforms and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- One global team
- Unconditional inclusion
- Sustainability
Work Style:
- Collaborative and inclusive
- Results-driven and accountable
- Adaptable and resilient
- Customer-focused and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and managing multiple priorities?
- Do you have a strong customer focus and a passion for innovation?
ASSUMPTION: HPE values a diverse and inclusive work environment that fosters innovation and collaboration.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with industry trends and best practices in paid media
- Collaborating effectively with cross-functional teams and external partners
- Working in a hybrid environment and balancing remote and in-office work
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and work effectively in a hybrid environment.
📈 Similar Roles Comparison
- Paid Social Media Manager - Responsible for day-to-day campaign management and optimization, whereas the Paid Social Media Planner focuses on strategy and planning
- Social Media Specialist - Focuses on organic content creation and community management, whereas the Paid Social Media Planner specializes in paid advertising strategies
- Digital Marketing Manager - Oversees the overall digital marketing strategy, including SEO, SEM, and email marketing, whereas the Paid Social Media Planner focuses specifically on paid social media campaigns
ASSUMPTION: The Paid Social Media Planner role is unique in its focus on strategy, planning, and optimization of paid social media campaigns.
📝 Sample Projects
- Developing and executing a global paid social media strategy for a product launch
- Optimizing a campaign to improve CTR by 20% within a quarter
- Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and optimization aspects of the Paid Social Media Planner role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
- How does HPE support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HPE foster a culture of innovation and collaboration?
ASSUMPTION: Asking these questions will help you understand the role's expectations, the team's dynamics, and HPE's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, particularly those related to paid social media campaigns
- Write a cover letter explaining how your skills and experience make you a strong fit for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research HPE's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
