📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: Havas Group
🔹 Location: Lima, Peru
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing paid social campaigns across multiple platforms
- Aligning campaign strategies with overall marketing objectives
- Defining and refining audience segments using demographic and behavioral data
- Managing campaign budgets to maximize ROI
- Monitoring campaign metrics and generating performance reports
- Conducting A/B tests on creatives, headlines, and landing pages
- Maintaining detailed records of campaign strategies, results, and creative assets
ASSUMPTION: This role requires a strong understanding of paid social media advertising and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Develop and manage paid social campaigns across multiple platforms
✅ Align campaign strategies with overall marketing objectives
✅ Define and refine audience segments using demographic and behavioral data
✅ Manage campaign budgets to maximize ROI
✅ Monitor campaign metrics and generate performance reports
✅ Conduct A/B tests on creatives, headlines, and landing pages
✅ Maintain detailed records of campaign strategies, results, and creative assets
ASSUMPTION: The role may require occasional work outside of regular hours to monitor campaign performance and address any issues that may arise.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 2+ years of experience managing paid social campaigns with platforms like Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.
Required Skills:
- Strong analytical skills and a data-driven mindset
- Excellent communication and copywriting skills
- Up-to-date knowledge of social media trends and best practices
- Fluency in English (B2+/C1 level)
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of Google Analytics
ASSUMPTION: While not explicitly stated, having experience with project management tools (e.g., Asana, Trello) could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Lima, Peru, is typically between 15,000 - 25,000 Peruvian Soles (PEN) per month, depending on experience and qualifications. This is an estimate based on industry standards and may vary.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM) and a one-hour lunch break.
ASSUMPTION: The salary range provided is an estimate and should be confirmed with the employer during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Havas Group operates in the advertising services industry, focusing on creating meaningful connections between brands and people.
Company Size: Havas Group is a large company with over 10,000 employees globally. This size offers opportunities for collaboration and growth but may also mean that individual voices might not always be heard.
Founded: Havas Group was founded in 1835 in Paris, France, and has since grown into a global network with a presence in over 100 markets.
Company Description:
- Havas Group is committed to making a meaningful difference to brands, businesses, and people
- The company offers a seamlessly integrated global strategy and operating system, Converged, designed to answer clients’ needs for standout, cross-functional, end-to-end communications solutions
- Havas Group is dedicated to building a diverse culture where everybody feels they belong and can be themselves and thrive
Company Specialties:
- Advertising
- Media planning and buying
- Public relations
- Digital marketing
Company Website: https://www.havas.com/
ASSUMPTION: Havas Group's global presence and diverse client base may lead to opportunities for international travel or remote work in the future.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the company.
Reporting Structure: The Paid Social Media Specialist will likely report directly to the Digital Media Manager or a similar role within the agency.
Work Arrangement: This role is on-site, requiring the employee to work from Havas Group's office in Lima, Peru.
Growth Opportunities:
- Progression to a Senior Paid Social Media Specialist or Paid Media Manager role
- Expanding skills and expertise in other areas of digital marketing or advertising
- Opportunities to work on international campaigns and gain global experience
ASSUMPTION: The specific growth opportunities available may depend on the individual's performance, the needs of the agency, and the overall market conditions.
🌍 Location & Work Environment
Office Type: Havas Group's Lima office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (global headquarters); Lima, Peru (specific office location not provided)
Geographic Context:
- Lima is the capital and largest city of Peru, with a population of over 10 million people
- The city offers a mix of modern and historic architecture, with a vibrant cultural scene and numerous museums, galleries, and festivals
- Lima has a mild desert climate, with temperatures ranging from 15°C to 25°C (59°F to 77°F) throughout the year
Work Schedule: The work schedule for this role is Monday to Friday, with standard working hours and a one-hour lunch break.
ASSUMPTION: The specific office location in Lima may vary, and the employer should provide the exact address upon hiring.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Understanding of paid social media advertising and relevant platforms
- Analytical skills and data-driven mindset
- Communication and copywriting skills
- Cultural fit and alignment with Havas Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful paid social media campaigns you've managed in the past
- Research Havas Group's clients and recent campaigns to demonstrate your enthusiasm and understanding of the agency's work
ATS Keywords: Paid Social Campaigns, Meta Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, Analytical Skills, Data-Driven Mindset, Communication Skills, Copywriting Skills, Social Media Trends, Audience Segmentation, Campaign Management, Budget Management, Performance Reporting, A/B Testing, Creative Strategy
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's practical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Meta Ads (Facebook Ads, Instagram Ads)
- TikTok Ads
- LinkedIn Ads
- Twitter Ads
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client's needs and the agency's preferences.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Excellence
- Curiosity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do I have a strong understanding of paid social media advertising and relevant platforms?
- Am I comfortable working in a collaborative, team-oriented environment?
- Do I have a data-driven mindset and strong analytical skills?
- Am I able to adapt to change and respond to new challenges quickly?
ASSUMPTION: Havas Group values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with the rapidly evolving social media landscape and platform updates
- Adapting to the needs and preferences of diverse clients
- Working in a fast-paced, dynamic agency environment
ASSUMPTION: The specific challenges faced in this role may vary depending on the individual's skills, the agency's workload, and the overall market conditions.
📈 Similar Roles Comparison
- Compared to a Social Media Manager role, this position focuses more on paid advertising and less on organic content creation and community management
- In contrast to a Digital Marketing Specialist role, this job is more specialized in paid social media advertising and less focused on SEO, content marketing, or email marketing
- Compared to a Media Planner/Buyer role, this position is more focused on digital channels and less on traditional media
ASSUMPTION: The specific comparisons and distinctions between roles may vary depending on the agency's structure and the individual job descriptions.
📝 Sample Projects
- Managing a large-scale, multi-platform paid social campaign for a global brand
- Conducting A/B tests on creatives, headlines, and landing pages to optimize campaign performance
- Developing and implementing a paid social strategy for a new product launch
ASSUMPTION: The specific projects and tasks assigned may vary depending on the individual's skills, the agency's workload, and the overall market conditions.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role collaborate with other departments within the agency, such as creative or account management?
- What opportunities are there for professional development and growth within the agency?
- How does Havas Group support work-life balance for its employees?
- What are the most rewarding aspects of working at Havas Group, according to current employees?
ASSUMPTION: The specific questions asked during the interview may vary depending on the individual's interests, the agency's culture, and the overall market conditions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful paid social media campaigns you've managed in the past
- Research Havas Group's clients and recent campaigns to demonstrate your enthusiasm and understanding of the agency's work
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
