Paid Social Media Specialist

📌 Core Information

🔹 Job Title: Paid Social Media Specialist

🔹 Company: Havas Group

🔹 Location: Lima, Peru

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting high-impact social media advertising campaigns
• Managing paid social campaigns across multiple platforms
• Aligning campaign strategies with overall marketing objectives
• Monitoring campaign metrics and generating performance reports

ASSUMPTION: This role requires a strong focus on data analysis and a deep understanding of social media trends to create effective campaigns.

📋 Key Responsibilities

✅ Develop and manage paid social campaigns across multiple platforms

✅ Align campaign strategies with overall marketing objectives

✅ Define and refine audience segments using demographic and behavioral data

✅ Manage campaign budgets to maximize ROI

✅ Monitor campaign metrics and generate performance reports

✅ Conduct A/B tests on creatives, headlines, and landing pages

✅ Maintain detailed records of campaign strategies, results, and creative assets

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 2+ years of experience managing paid social campaigns with platforms like Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.

Required Skills:

• B2+/C1 English skills (a must)
• Strong analytical skills and a data-driven mindset
• Excellent communication and copywriting skills
• Up-to-date knowledge of social media trends and best practices

Preferred Skills:

• Experience with social media management tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience with social media management tools and fluency in Spanish may be beneficial for this role due to the company's location in Peru.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Lima, Peru is approximately 25,000 - 35,000 PEN per month, based on industry standards for mid-level marketing roles. This estimate may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Havas Group operates in the advertising services industry, focusing on creating meaningful connections between brands and people.

Company Size: Havas Group is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration with diverse teams.

Founded: Havas Group was founded in 1835 in Paris, France, and has since grown into a global communications network with a presence in over 100 markets.

Company Description:

• Havas Group is committed to making a meaningful difference to brands, businesses, and people
• The company offers a seamlessly integrated global strategy and operating system, Converged, designed to answer clients' needs for standout, cross-functional, end-to-end communications solutions
• Havas Group is dedicated to building a diverse culture where everybody feels they belong and can be themselves and thrive

Company Specialties:

• Advertising
• Media planning and buying
• Creative services
• Public relations
• Digital marketing

Company Website: www.havas.com

ASSUMPTION: Havas Group's commitment to diversity and inclusion creates an environment where employees can grow both personally and professionally.

📊 Role Analysis

Career Level: This role is suited for mid-level professionals with 2-5 years of experience in paid social media management.

Reporting Structure: The Paid Social Media Specialist will report directly to the Digital Media Director.

Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Advancement to a Senior Paid Social Media Specialist or Team Lead role
• Expansion into other areas of digital marketing or advertising
• International assignments or transfers within the Havas Group network

ASSUMPTION: Havas Group's global presence and diverse service offerings provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Havas Group's Lima office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Lima, Peru

Geographic Context:

• Lima is the capital and largest city of Peru, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and diverse food scene
• Lima offers a mix of urban and coastal living, with easy access to beaches, parks, and mountains

Work Schedule: The work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Lima's diverse cultural scene and vibrant energy create an engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Digital Media Director
• Final interview with the Hiring Manager or another senior team member

Key Assessment Areas:

• Campaign management skills
• Analytical and data-driven mindset
• Communication and copywriting skills
• Understanding of social media trends and best practices

Application Tips:

• Highlight relevant experience and achievements in paid social media campaign management
• Demonstrate a strong understanding of the Peruvian market and its social media landscape
• Showcase your ability to create engaging and effective ad copy in English and, if applicable, Spanish

ATS Keywords: Paid social campaigns, Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads, audience segmentation, campaign management, budget management, performance reporting, A/B testing, creative strategy

ASSUMPTION: Havas Group's application process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Social media advertising platforms (Meta Ads, TikTok Ads, LinkedIn Ads, Twitter Ads)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Analytics tools (Google Analytics, Facebook Pixel, TikTok Pixel)
• Project management tools (Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and the company's internal processes.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Courage
• Creativity
• Collaboration
• Cultural sensitivity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong data-driven mindset and a passion for continuous learning?

ASSUMPTION: Havas Group values employees who are curious, courageous, and adaptable, with a strong work ethic and a commitment to collaboration and continuous learning.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and varying client requirements
• Keeping up with the rapidly evolving social media landscape and its trends
• Adapting to the company's dynamic and fast-paced work environment
• Navigating the cultural and linguistic nuances of the Peruvian market

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to continuous professional development.

📈 Similar Roles Comparison

• Unlike other social media specialist roles, this position focuses exclusively on paid social media advertising campaigns
• Havas Group's global presence and diverse service offerings provide unique opportunities for career growth and development
• This role is well-suited for candidates looking to build a career in digital marketing or advertising, with potential paths to management or specialized roles

ASSUMPTION: While this role shares similarities with other social media specialist positions, its focus on paid advertising campaigns and Havas Group's global presence set it apart.

📝 Sample Projects

• Developing and executing a paid social media campaign for a major retail client, targeting specific audience segments and driving online sales
• Conducting A/B tests on ad creatives, headlines, and landing pages to optimize campaign performance for a B2B client
• Managing a paid social media campaign for a political organization, focusing on voter engagement and awareness

ASSUMPTION: These sample projects demonstrate the range of clients and campaign types that a Paid Social Media Specialist at Havas Group may work on, highlighting the diversity and complexity of the role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the team currently, and how can this role address them?
• How does Havas Group support the professional development and growth of its employees?
• What is the team's approach to collaboration and knowledge-sharing, both within the team and across the agency?
• How does Havas Group ensure that its campaigns are culturally sensitive and relevant to the Peruvian market?
• What are the most rewarding aspects of working in this role and at Havas Group?

ASSUMPTION: These questions are designed to provide insight into the team's dynamics, the company's commitment to employee growth, and the cultural relevance of its campaigns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media campaign management
• Prepare examples of your previous campaign work, demonstrating your ability to create engaging and effective ad copy
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.