📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: Betway Group
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive paid social media strategies to drive user acquisition, engagement, and retention.
- Planning, executing, and optimizing paid social media campaigns across various platforms.
- Monitoring and analyzing campaign performance, providing insights, and implementing improvements.
- Collaborating with various teams, including creative, marketing, and social media, to ensure cohesive and integrated campaigns.
- Staying updated with industry trends, best practices, and platform updates to ensure strategies remain innovative and effective.
ASSUMPTION: This role requires a strong understanding of social media platforms, advertising, and data analysis. Previous experience in a similar role or relevant education is preferred.
📋 Key Responsibilities
✅ Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement, and retention.
✅ Plan, execute, and optimize paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, TikTok, etc.).
✅ Monitor and analyze campaign performance, providing insights, recommendations for improvement, and implementing these.
✅ Manage budgets effectively to maximize ROI and achieve KPIs.
✅ Generate detailed performance reports, highlighting key metrics and insights.
✅ Utilize data-driven insights to refine strategies and improve campaign outcomes.
✅ Present findings and recommendations to senior management and stakeholders.
✅ Work closely with the creative team to develop compelling ad creatives and copy that resonate with target audiences.
✅ Coordinate with other marketing channels (e.g., SEO, email marketing, affiliates) to ensure cohesive and integrated campaigns.
✅ Engage with external partners and agencies as needed.
✅ Collaborate with the Social Media team to align on business objectives.
ASSUMPTION: This role requires strong communication, project management, and analytical skills. The ability to work independently and in a team is essential.
🎯 Required Qualifications
Education: A relevant degree or diploma in Marketing, Communications, or a related field.
Experience: 0-2 years of experience in paid social media, digital marketing, or a related role.
Required Skills:
- Proven experience in paid social media advertising.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Familiarity with social media platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.).
- Proficiency in Microsoft Office Suite and Google Analytics.
Preferred Skills:
- Experience with social media listening and monitoring tools.
- Knowledge of HTML, CSS, and JavaScript.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, a strong understanding of the iGaming industry and its regulations would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in South Africa typically falls between ZAR 250,000 - 350,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for a paid social media specialist role.
Benefits:
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- Dynamic and inclusive work environment.
- Access to the latest technologies and tools.
Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet deadlines or manage campaign performance.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Betway Group operates in the iGaming industry, offering online sports betting, casino, and esports betting services. The iGaming industry is highly competitive and regulated, with a strong focus on responsible gaming and customer protection.
Company Size: Betway Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Betway Group was founded in 2006 and is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).
Company Description:
- Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting.
- The company develops and utilizes the latest technologies to remain at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe, and responsible environment.
- Betway Group is driven by a shared vision to become the global leader in the online sports betting and casino industry, with a diverse team of forward-thinking, team-players who thrive on collaboration and collective diversity of skills and backgrounds.
Company Specialties:
- iGaming
- eSports
- Casino
- Sportsbook
Company Website: betwaygroup.com
ASSUMPTION: Betway Group's focus on innovation, collaboration, and customer protection makes it an attractive employer in the iGaming industry.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals or recent graduates looking to gain experience in paid social media advertising and digital marketing.
Reporting Structure: The Paid Social Media Specialist reports directly to the Marketing Manager and works closely with various teams, including creative, marketing, and social media.
Work Arrangement: This role is on-site, with a standard workweek of 40 hours. Flexibility to work additional hours may be required to meet deadlines or manage campaign performance.
Growth Opportunities:
- Progression to a Senior Paid Social Media Specialist or similar role within the marketing department.
- Expansion into other areas of digital marketing or related fields, such as SEO, content marketing, or customer acquisition.
- Opportunities to work on international campaigns and gain exposure to global markets.
ASSUMPTION: Betway Group's focus on growth and development provides ample opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: Betway Group's Johannesburg office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 9 Empire Stadium Street, Gzira, GZR 1300, MT; Bordeaux Court, Les Echelons, St Peter Port, Guernsey, Guernsey GY1 1AR, GG; 20-23 Mandela Street, London, England NW1 0DU, GB
Geographic Context:
- Johannesburg is the economic hub of South Africa, offering a vibrant and dynamic work environment with numerous cultural attractions and amenities.
- The city's diverse population and rich history provide a unique cultural context for the iGaming industry.
- Johannesburg's central location in Africa makes it an ideal base for international travel and collaboration.
Work Schedule: The standard workweek is 40 hours, with flexibility to work additional hours as needed to meet deadlines or manage campaign performance.
ASSUMPTION: Betway Group's Johannesburg office provides a modern, collaborative work environment that supports innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Background check and reference verification.
Key Assessment Areas:
- Demonstrated experience in paid social media advertising and digital marketing.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Familiarity with social media platforms and relevant tools.
- Understanding of the iGaming industry and its regulations.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the iGaming industry and Betway Group's unique value proposition.
- Prepare examples of successful paid social media campaigns you've managed, including metrics and outcomes.
- Research Betway Group's company culture and values to show your alignment with their mission and vision.
ATS Keywords: Paid Social Media Strategies, User Acquisition, Engagement, Retention, Campaign Management, Performance Analysis, Budget Management, Data-Driven Insights, Collaboration, Creative Development, Marketing Objectives, Social Media Trends, Reporting, Optimization, Cohesive Campaigns, External Partnerships
ASSUMPTION: Betway Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Twitter Ads
- LinkedIn Ads
- Google Analytics
- Microsoft Office Suite
- Social media listening and monitoring tools (e.g., Hootsuite, Sprout Social, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's qualifications and experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I have a strong understanding of social media platforms and advertising?
- Am I comfortable working in a dynamic and collaborative environment?
- Do I have a data-driven mindset and strong analytical skills?
- Am I familiar with the iGaming industry and its regulations?
ASSUMPTION: Betway Group's company culture is focused on innovation, collaboration, and customer protection, with a strong emphasis on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- The iGaming industry is highly competitive and regulated, requiring a strong understanding of relevant laws and best practices.
- The role may require working non-standard hours to manage campaign performance and meet deadlines.
- Betway Group's focus on innovation and continuous improvement may require adaptability and a willingness to learn new tools and technologies.
- The role may involve managing budgets and achieving KPIs, which can be challenging and stressful at times.
ASSUMPTION: These challenges are inherent to the iGaming industry and Betway Group's focus on innovation and continuous improvement.
📈 Similar Roles Comparison
- Compared to other paid social media specialist roles, this position offers a unique opportunity to work in the iGaming industry and gain exposure to global markets.
- The role requires a strong understanding of the iGaming industry and its regulations, which may not be required in other industries.
- Career progression in this role may involve expanding into other areas of digital marketing or related fields, such as SEO, content marketing, or customer acquisition.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive user acquisition and engagement for a new sports betting product.
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms.
- Collaborating with the creative team to develop compelling ad creatives and copy that resonate with target audiences and align with brand guidelines.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Betway Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Betway Group ensure responsible gaming and customer protection within its paid social media advertising strategies?
- What are the biggest challenges facing the iGaming industry, and how does Betway Group approach them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's approach to the iGaming industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful paid social media campaigns you've managed, including metrics and outcomes.
- Research Betway Group's company culture and values to show your alignment with their mission and vision.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
