Paid Social Planner

📌 Core Information

🔹 Job Title: Paid Social Planner

🔹 Company: The Shipyard

🔹 Location: Sacramento, California, United States (Hybrid: In-office Tuesdays & Thursdays)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (In-office Tuesdays & Thursdays)

🚀 Job Overview

Key aspects of this role include:

• Leading campaign development, activation, and innovation for assigned brands
• Executing, monitoring, and managing campaigns across multiple platforms
• Collaborating with cross-functional teams to ensure alignment with client goals
• Analyzing campaign performance and recommending optimizations
• Gathering performance data for campaign reporting documents

ASSUMPTION: This role requires a strong understanding of paid social media platforms and a data-driven mindset to optimize campaign performance.

📋 Key Responsibilities

✅ Lead the planning and development of campaign strategy

✅ Participate in analysis of campaigns and historical data to inform future planning

✅ Collaborate with cross-functional teams and specialists to ensure integrated digital strategies are aligned with clients’ goals/objectives

✅ Build budget recommendations and presentations

✅ Execute, monitor, and manage campaigns across multiple platforms

✅ Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns

✅ Track and monitor ongoing campaigns including budget pacing and performance to KPIs

✅ Build an understanding of platform creative and executional media best practices

✅ Develop understanding of Performance Marketing ad platforms (Google Ads, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Search, DV360)

✅ Manage the platform’s daily budgets, billing reconciliations, and spend pacing based on planned allocations and desired results

✅ Gather performance data to be used in campaign reporting documents

✅ Analyze campaign performance and recommend necessary optimizations

✅ Generate reports from external and internal data sources

✅ Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish

✅ Be comfortable providing thoughtful input and feedback in internal meetings

✅ Assist with day-to-day platform partner communications

✅ Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks

✅ Develop strong relationships with internal teams

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-3 years equivalent work experience in a Media Planner or similar role

Required Skills:

• Proficient in deriving insights from data
• Strong knowledge and experience with key digital platforms, including:
• Google Marketing Platform (DCM, DV360)
• Facebook Business Manager
• Pinterest for Business
• Snapchat Ads Manager
• LinkedIn
• Google Analytics
• Performance marketing experience desired
• Proficient in Microsoft Excel, Word, and PowerPoint
• Ability to learn multiple advertising and reporting platforms

Preferred Skills:

• Familiarity with additional advertising platforms
• Experience with data visualization tools

ASSUMPTION: Candidates with experience in a similar role and a strong understanding of digital marketing trends will be most successful in this position.

💰 Compensation & Benefits

Salary Range: $69,700 - $81,000 per year (The overall target range of base compensation for this role)

Benefits:

• 40 hours of paid sick time (annually)
• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year’s Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Dog-friendly offices
• Company-provided snacks and beverages (yes, beer/wine included)

Working Hours: Full-time, 40 hours per week (Hybrid: In-office Tuesdays & Thursdays)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on factors such as location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2014

Company Description:

• The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.
• By applying modern mindsets to established models, they fuel brand and marketing decisions that are more courageous and more validated.
• Their ability to align bold creativity with individual consumer motivations lets them do more than hope for brand love – they methodically engineer it throughout the consumer journey.

Company Specialties:

• Brand Strategy
• Brand Campaign Development
• Tradigital Media Planning and Buying
• Performance Marketing
• Content at Scale
• Social Media Marketing
• Data Science & Optimization
• Campaign Analytics
• DMP/DSP
• SEO/SEM
• Design
• In-House Production
• Quantitative/Qualitative Measurement
• Brand Activations
• Global Expansion
• Web Development

Company Website: theshipyard.com

ASSUMPTION: The Shipyard is an independent advertising agency that focuses on building performance-driven brands through a combination of brand building and performance marketing.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Media Director and works closely with cross-functional teams, including account managers, creatives, and data analysts.

Work Arrangement: Hybrid (In-office Tuesdays & Thursdays, remote other days)

Growth Opportunities:

• Advancement to Senior Paid Social Planner or similar role
• Expansion of responsibilities to include additional brands or platforms
• Potential to move into a management or leadership role

ASSUMPTION: This role offers opportunities for career growth and development within the agency, as well as the chance to work on a variety of brands and campaigns.

🌍 Location & Work Environment

Office Type: Hybrid (In-office Tuesdays & Thursdays, remote other days)

Office Location(s): 1700 I St, 2nd Floor, Sacramento, California 95811, US

Geographic Context:

• Sacramento is the capital of California and the sixth-largest city in the state.
• The city is known for its historic sites, parks, and museums, as well as its vibrant arts and culture scene.
• Sacramento has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Full-time, 40 hours per week (Hybrid: In-office Tuesdays & Thursdays)

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or video interview with the Media Director and a team member
• Final interview with the CEO or another executive
• Background check and offer

Key Assessment Areas:

• Campaign planning and strategy
• Data analysis and interpretation
• Platform knowledge and execution
• Communication and collaboration skills

Application Tips:

• Highlight your experience with paid social media platforms and data-driven decision-making.
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role.
• Prepare examples of successful campaign strategies or optimizations you've implemented in the past.
• Research The Shipyard's clients and industry to demonstrate your understanding of the agency's focus.

ATS Keywords: Paid Social, Media Planning, Campaign Strategy, Data Analysis, Google Marketing Platform, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Analytics, Performance Marketing

ASSUMPTION: The interview process will focus on assessing your campaign planning and execution skills, as well as your ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Google Marketing Platform (DCM, DV360)
• Facebook Business Manager
• Pinterest for Business
• Snapchat Ads Manager
• LinkedIn
• Google Analytics
• Microsoft Excel, Word, and PowerPoint

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Courageous
• Curious
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Creative
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data to inform decision-making?
• Do you have a creative mindset and the ability to think outside the box?
• Are you able to manage multiple campaigns simultaneously and meet tight deadlines?

ASSUMPTION: Candidates who align with The Shipyard's values and work style will be the best fit for this role and the agency's culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Keeping up with the constant evolution of paid social media platforms and best practices
• Working effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work arrangement and balancing in-office and remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Media Planner or Paid Social Media Specialist, but with a greater emphasis on campaign strategy and innovation.
• Unlike some agencies, The Shipyard focuses on aligning bold creativity with individual consumer motivations to engineer brand love throughout the consumer journey.
• Career progression in this role could lead to advancement to Senior Paid Social Planner, Media Director, or similar leadership positions.

ASSUMPTION: This role offers a unique opportunity to work at an independent advertising agency that combines brand building and performance marketing to create more courageous and validated brand decisions.

📝 Sample Projects

• Developing a comprehensive campaign strategy for a new brand launch, including platform selection, targeting, and messaging
• Optimizing an underperforming campaign by analyzing performance data, identifying trends, and implementing targeted optimizations
• Managing a large-scale campaign for an established brand, including budget pacing, performance tracking, and regular reporting

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning process and how my role would fit into it?
• How does The Shipyard approach data-driven decision-making, and how would I be expected to contribute to that process?
• What opportunities are there for professional growth and development within the agency?
• How does The Shipyard support work-life balance, especially with the hybrid work arrangement?
• Can you describe the team structure and how this role would collaborate with other departments?

ASSUMPTION: These questions will help you better understand the role, the agency's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through The Shipyard's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful campaign strategies or optimizations you've implemented in the past
• Research The Shipyard's clients and industry to demonstrate your understanding of the agency's focus
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.