Paid Social Planner

📌 Core Information

🔹 Job Title: Paid Social Planner

🔹 Company: The Shipyard

🔹 Location: Columbus, Ohio, United States

🔹 Job Type: Hybrid (In-office Tuesdays & Thursdays)

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Columbus, OH area required)

🚀 Job Overview

Key aspects of this role include:

• Leading campaign development, activation, and innovation for assigned brands
• Collaborating with cross-functional teams to ensure integrated digital strategies
• Executing, monitoring, and managing campaigns across multiple platforms
• Analyzing campaign performance and recommending optimizations

ASSUMPTION: This role requires a strong understanding of paid social media platforms and performance marketing. Candidates should be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Lead the planning and development of campaign strategy

✅ Participate in analysis of campaigns and historical data to inform future planning

✅ Collaborate with cross-functional teams and specialists ensuring integrated digital strategies are aligned with clients’ goals/objectives

✅ Build budget recommendations and presentations

✅ Execute, monitor and manage campaigns across multiple platforms

✅ Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns

✅ Track and monitor ongoing campaigns including budget pacing and performance to KPIs

✅ Build an understanding of platform creative and executional media best practices

✅ Develop understanding of Performance Marketing ad platforms (Google Ads, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Search, DV360)

✅ Manage the platform’s daily budgets, billing reconciliations and spend pacing based on planned allocations and desired results

✅ Gather performance data to be used in campaign reporting documents

✅ Analyze campaign performance and recommend necessary optimizations

✅ Generate reports from external and internal data sources

✅ Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish

✅ Be comfortable providing thoughtful input and feedback in internal meetings

✅ Assist with day-to-day platform partner communications

✅ Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks

✅ Develop strong relationships with internal teams

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-3 years equivalent work experience in a Media Planner or similar role

Required Skills:

• Proficient in deriving insights from data
• Strong knowledge and experience with key digital platforms, including:
• Google Marketing Platform (DCM, DV360)
• Facebook Business Manager
• Pinterest for Business
• Snapchat Ads Manager
• LinkedIn
• Google Analytics
• Performance marketing experience desired
• Proficient in Microsoft Excel, Word, and PowerPoint
• Ability to learn multiple advertising and reporting platforms

Preferred Skills:

• Fluency in additional languages (Spanish, French, German, etc.)

ASSUMPTION: Candidates with experience in a fast-paced agency environment may be given preference.

💰 Compensation & Benefits

Salary Range: $69,700 - $81,000 (USD) per year. Compensation offered will be determined by additional factors such as location and experience.

Benefits:

• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year’s Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Company-provided snacks and beverages (yes, beer/wine included)

Working Hours: Full-time, 40 hours per week. In-office attendance required on Tuesdays and Thursdays.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.

Company Size: 201-500 employees. As a mid-sized agency, The Shipyard offers a balance between the resources of a larger agency and the personal touch of a smaller one.

Founded: 2014. The Shipyard was founded with the mission to engineer brand love through the courageous ambitions of its people and clients.

Company Description:

• By applying modern mindsets to established models, The Shipyard fuels brand and marketing decisions that are more courageous and more validated.
• Their ability to align bold creativity with individual consumer motivations lets them do more than hope for brand love – they methodically engineer it throughout the consumer journey.
• The Shipyard activates the synergistic power of brand building and performance marketing to drive results for their clients.

Company Specialties:

• Brand Strategy
• Brand Campaign Development
• Tradigital Media Planning and Buying
• Performance Marketing
• Content at Scale
• Social Media Marketing
• Data Science & Optimization
• Campaign Analytics
• DMP/DSP
• SEO/SEM
• Design
• In-House Production
• Quantitative/Qualitative Measurement
• Brand Activations
• Global Expansion
• Web Development

Company Website: theshipyard.com

ASSUMPTION: The Shipyard's focus on data-driven decision making and innovative strategies sets it apart in the advertising industry.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in media planning or a similar role.

Reporting Structure: The Paid Social Planner will report directly to the Media Director and work closely with cross-functional teams, including strategy, creative, and account management.

Work Arrangement: Hybrid. This role requires in-office attendance on Tuesdays and Thursdays, with the option to work remotely on other days.

Growth Opportunities:

• Advancement to Senior Paid Social Planner or similar roles within the media department
• Expansion into other areas of the agency, such as strategy, creative, or account management
• Opportunities to work on a diverse range of clients and industries

ASSUMPTION: The Shipyard's focus on employee growth and development provides ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: The Shipyard's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): 580 North High Street, Suite 500, Columbus, Ohio 43215, US

Geographic Context:

• Columbus, Ohio, is the state capital and the largest city in Ohio, with a population of over 890,000.
• The city is known for its vibrant arts scene, diverse neighborhoods, and thriving food and drink culture.
• Columbus is home to several major corporations and is a hub for technology, healthcare, and education industries.

Work Schedule: Full-time, with in-office attendance required on Tuesdays and Thursdays. Flexible remote work options are available.

ASSUMPTION: The Shipyard's hybrid work arrangement offers the best of both worlds – the structure and collaboration of an office environment, combined with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the Media Director and/or other members of the media team
• Final interview with the President or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Campaign planning and strategy development
• Data analysis and insights generation
• Platform knowledge and execution skills
• Communication and collaboration skills

Application Tips:

• Highlight your experience with relevant digital platforms and performance marketing strategies
• Include a portfolio or examples of your work, if applicable
• Tailor your resume and cover letter to emphasize your skills and experience in media planning and paid social media

ATS Keywords: Paid Social, Media Planning, Campaign Development, Performance Marketing, Google Marketing Platform, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Analytics

ASSUMPTION: The Shipyard's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and innovative thinking.

🛠️ Tools & Technologies

• Google Marketing Platform (DCM, DV360)
• Facebook Business Manager
• Pinterest for Business
• Snapchat Ads Manager
• LinkedIn
• Google Analytics
• Microsoft Excel, Word, and PowerPoint

ASSUMPTION: The Shipyard uses industry-standard tools and platforms for media planning and execution. Candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Courageous: We dare to be different and challenge the status quo
• Curious: We ask questions, seek insights, and continuously learn
• Collaborative: We work together to achieve our goals

Work Style:

• Data-driven: We make decisions based on data and insights
• Innovative: We think outside the box and challenge conventional wisdom
• Adaptable: We embrace change and continuously evolve

Self-Assessment Questions:

• Do you have experience working with data to inform media planning and strategy development?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a growth mindset and a willingness to learn and adapt?

ASSUMPTION: The Shipyard values candidates who are curious, courageous, and collaborative, with a strong data-driven approach to media planning and execution.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may be challenging for candidates with less experience
• The fast-paced nature of the agency environment may require candidates to be adaptable and proactive
• Candidates may need to be comfortable working with a diverse range of clients and industries
• The hybrid work arrangement may require candidates to be self-motivated and organized when working remotely

ASSUMPTION: The Shipyard's dynamic and fast-paced environment may present challenges, but also offers opportunities for growth and development.

📈 Similar Roles Comparison

• Paid Social Planner vs. Media Planner: The Paid Social Planner role is more specialized, focusing on paid social media platforms, while the Media Planner role is broader, encompassing all digital and traditional media channels
• Industry-specific context: The Shipyard's focus on data-driven decision making and innovative strategies sets it apart from other advertising agencies
• Career path comparison: The Paid Social Planner role is a stepping stone to more senior roles within the media department or other areas of the agency

ASSUMPTION: The Paid Social Planner role at The Shipyard offers a unique opportunity to specialize in paid social media while working in a dynamic and innovative agency environment.

📝 Sample Projects

• Developing and executing a paid social media campaign for a retail client, targeting specific demographics and driving conversions
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with cross-functional teams to develop integrated digital strategies for a B2B client, driving brand awareness and lead generation

ASSUMPTION: The Shipyard's diverse range of clients and industries offers candidates the opportunity to work on a wide variety of projects and campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Paid Social Planner at The Shipyard?
• How does The Shipyard support the professional development and growth of its employees?
• What is the dynamic like between the Columbus and other offices?
• How does The Shipyard approach work-life balance for its employees?
• What are the most challenging aspects of the Paid Social Planner role, and how does The Shipyard support its employees in overcoming these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and experience in media planning and paid social media
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.