📌 Core Information
🔹 Job Title: Paid Social & Programmatic Analyst
🔹 Company: SeatGeek
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing Paid Social campaigns on major platforms to drive user growth and revenue
- Collaborating with creative teams and external partners to develop and analyze marketing strategies
- Performing ad hoc analysis to diagnose performance and optimize campaigns
- Ideating and executing experiments to evolve targeting, creative, copy, and landing page strategies
- Working with a multi-million dollar marketing channel budget
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and collaboration with various teams.
📋 Key Responsibilities
✅ Day-to-day management of Paid Social campaigns on Meta, TikTok, and Google (app)
✅ Managing budgets to maximize scale while hitting ROAS targets
✅ Performing ad hoc analysis to diagnose performance and optimize campaigns
✅ Ideating on when and how best to build out artist and team dedicated campaigns
✅ Developing and executing experiments and A/B tests to evolve targeting, creative, copy, and landing page strategies
✅ Collaborating with creative teams on creative requests and sharing back results on ad performance
✅ Engaging with external advertising partners to best utilize platform capabilities to maximize impact
ASSUMPTION: This role involves a high degree of autonomy and requires strong project and time management skills to juggle multiple campaigns and requests.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 2+ years of hands-on experience running performance advertising programs on major social platforms with an 8-figure annual budget.
Required Skills:
- Strong project and time management skills
- Analytical and data-driven background with experience extracting valuable insights from large sets of data
- Strong verbal and written communication skills
- Strong data analysis toolbox, including experience with Excel and Looker (or other BI tools)
Preferred Skills:
- Experience buying through a DSP
ASSUMPTION: Candidates with experience in the ticketing or live events industry may have an advantage, but relevant experience in other industries will also be considered.
💰 Compensation & Benefits
Salary Range: $63,000 - $92,000 USD. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Benefits:
- Equity stake
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching program
- Student loan support resources
- Health, vision, dental, and life insurance
- Up to $25k towards family building and reproductive health services
- Gender-affirming care support program
- $500 per year for wellness expenses
- Subscriptions to Headspace, Headspace Care, and One Medical
- $120 per month for tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SeatGeek operates in the live entertainment industry, focusing on ticketing for sports, music, and theater events. The company is a technology-first platform that aims to improve the fan experience and provide a better solution for ticket buyers and sellers.
Company Size: SeatGeek has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: SeatGeek was founded in 2009, giving it over a decade of experience in the live entertainment industry.
Company Description:
- SeatGeek was built in 2009 as the only mobile ticketing marketplace created with fan experience top of mind.
- The company aims to transform the way fans buy and sell their tickets to live events across sports, music, and theater.
- SeatGeek's acquisition of TopTix marks its entrance into the primary market, providing a premier primary ticketing solution for rightsholders.
Company Specialties:
- tickets
- internet and technology
- data analysis
- and sports
- entertainment
- and media
Company Website: http://seatgeek.com/jobs
ASSUMPTION: SeatGeek's focus on technology and fan experience sets it apart in the live entertainment industry, providing opportunities for innovative marketing strategies in this role.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional with 2-5 years of experience in performance advertising on major social platforms.
Reporting Structure: The Paid Social & Programmatic Analyst will report to the Growth Marketing Director, Social & Programmatic.
Work Arrangement: This role offers a flexible work environment, allowing employees to work as many days a week in the office as they’d like or 100% remotely.
Growth Opportunities:
- As SeatGeek continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or move into a management role.
- The company's focus on technology and innovation may present opportunities for professional development in related fields.
- SeatGeek's acquisition of TopTix may open up new opportunities in the primary ticketing market.
ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance and the company's overall growth trajectory.
🌍 Location & Work Environment
Office Type: SeatGeek has offices in New York, NY, and Portland, OR, with remote work options available.
Office Location(s): New York, NY, and Portland, OR
Geographic Context:
- New York, NY, is a major hub for the live entertainment industry, providing ample opportunities for networking and collaboration with industry professionals.
- The city offers a diverse range of cultural attractions, dining options, and entertainment venues.
- New York's vibrant tech scene provides opportunities for professional growth and development.
Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for remote work.
ASSUMPTION: The work environment for this role may vary depending on the candidate's location and work arrangement preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the team
- Final interview with the director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Creativity and strategic thinking
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant experience in performance advertising on major social platforms
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on data analysis, problem-solving, and collaboration
ATS Keywords: Paid Social, Programmatic Advertising, Budget Management, Performance Analysis, A/B Testing, Creative Collaboration, Data Analysis, Excel, Looker, DSP Experience, Project Management, Marketing Strategy, Hypothesis Testing, Ad Performance Analysis
ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads (app)
- Excel
- Looker
- DSP (if applicable)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's experience and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Help the world experience more live
- Fan-first approach
- Technology-driven innovation
Work Style:
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Continuous learning and improvement
Self-Assessment Questions:
- How do you approach data analysis and problem-solving in a marketing context?
- Can you provide an example of a time when you collaborated with a creative team to develop and execute a marketing campaign?
- How do you stay up-to-date with the latest trends and best practices in performance advertising on major social platforms?
ASSUMPTION: SeatGeek values candidates who are passionate about live entertainment, data-driven, and collaborative team players.
⚠️ Potential Challenges
- Managing a large marketing channel budget requires strong financial acumen and attention to detail
- Collaborating with multiple teams and external partners may present communication and coordination challenges
- Keeping up with the latest trends and best practices in performance advertising on major social platforms requires continuous learning and adaptation
- Working in a fast-paced, dynamic environment may present challenges in terms of time management and prioritization
ASSUMPTION: The potential challenges for this role will depend on the candidate's experience and the company's specific needs.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Media Manager or Programmatic Advertising Specialist, but with a stronger focus on data analysis and optimization
- In the live entertainment industry, this role may involve unique challenges and opportunities related to ticketing and event promotion
- Career progression in this role may involve moving into a management or strategic position within the marketing department
ASSUMPTION: The comparison points for this role will depend on the candidate's experience and the company's specific needs.
📝 Sample Projects
- Developing and executing an A/B test to optimize ad creative for a major music event
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with the creative team to develop and test new ad formats for a sports event promotion
ASSUMPTION: The sample projects for this role will depend on the candidate's experience and the company's specific needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does SeatGeek approach data-driven decision making in marketing campaigns?
- What opportunities are there for professional development and growth within the marketing department?
- How does SeatGeek support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion in the workplace?
ASSUMPTION: The key questions to ask during the interview will depend on the candidate's specific interests and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on data analysis, problem-solving, and collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
