Paid Social & Programmatic Manager
Hilton
Full-time
On-site
Watford, Hertfordshire, United Kingdom
🎯 Performance Marketing
📌 Core Information
🔹 Job Title: Paid Social & Programmatic Manager
🔹 Company: Hilton
🔹 Location: Watford, Hertfordshire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 30, 2025
🚀 Job Overview
Key aspects of this role include:
🔹 Developing and executing clear channel strategies for paid social and programmatic media across Hilton's performance media in EMEA.
🔹 Owning best-in-class planning and activation for paid social and programmatic media, collaborating with external agency partners.
🔹 Managing and optimizing social and programmatic channels, including development and implementation of digital demand growth strategies.
🔹 Building close relationships with key platforms such as Meta, Google, and TikTok, in collaboration with agency partners.
🔹 Generating monthly reports on social and programmatic performance, forecasting, measuring, and analyzing channel and partner performance.
ASSUMPTION: This role requires a strong understanding of paid social and programmatic advertising, with the ability to manage and optimize channels, collaborate with external partners, and generate performance reports.
📋 Key Responsibilities
🔹 Strategy & Planning:
- Develop and execute clear channel strategies for paid social and programmatic media across Hilton's performance media in EMEA.
- Collaborate with the Performance Media Director to build out channel strategies.
🔹 Channel Management & Optimization:
- Own best-in-class planning and activation for paid social and programmatic media, working in collaboration with external agency partners.
- Manage and optimize social and programmatic channels, including development and implementation of digital demand growth strategies.
🔹 Platform Relationships & Collaboration:
- Build close relationships with key platforms such as Meta, Google, and TikTok, in collaboration with agency partners.
🔹 Performance Reporting & Analysis:
- Generate monthly reports on social and programmatic performance, forecasting, measuring, and analyzing channel and partner performance.
- Work in collaboration with wider media teams to ensure consistent and integrated customer messaging across various campaigns.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple stakeholders and campaigns simultaneously.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Proven experience (5-10 years) in paid social advertising and programmatic advertising.
- Experience operating in a team focused on delivering business growth and revenue.
- Experience leveraging digital marketing tactics through the funnel.
Required Skills:
- Strong experience and expertise across paid social advertising and programmatic advertising.
- Good knowledge and experience of Programmatic advertising.
- Experience operating in a team focused on delivering business growth and revenue.
- Experience leveraging digital marketing tactics through the funnel.
- Organized individual with the ability to multitask, manage multiple stakeholders, and multiple campaigns simultaneously.
- Solution-oriented, thinking ahead about the big picture, and pre-empting possible problems or complications.
- Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing.
- Strong problem-solving skills and ability to act autonomously.
- Project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
Preferred Skills:
- Experience with Hilton's brands or the hospitality industry.
- Familiarity with Hilton's media landscape and customer base.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (based on experience and industry standards for the role, location, and Hilton's size)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Generous pension scheme.
- Discounted room rates and food & beverage discounts at Hilton properties worldwide.
- Employee stock purchase plan.
- Career development opportunities and training programs.
- Flexible working arrangements, including hybrid and remote work options.
Working Hours: Full-time (40 hours per week), with flexibility to work remotely up to 2 days per week.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
- Hilton is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
- Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.
Company Size: 5,001-10,000 employees
- As a mid-sized company, Hilton offers a structured yet dynamic work environment with ample opportunities for career growth and development.
Founded: 1919
- With nearly a century of experience, Hilton has established itself as a trusted and iconic brand in the hospitality industry.
Company Description:
- Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
- With 600+ hotels located in the world’s most exciting destinations, Hilton offers guests exceptional hospitality, inspiring design, and energizing and often award-winning bars and restaurants.
Company Specialties:
- Luxury hospitality
- Full-service hotels and resorts
- Extended-stay suites
- Mid-priced hotels
- Iconic destinations
- Exceptional hospitality
- Inspiring design
- Award-winning bars and restaurants
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
- This role is well-suited for experienced marketing professionals looking to advance their careers in the hospitality industry.
Reporting Structure: Reports directly to the Performance Media Director.
- This role works closely with the Performance Media Director to develop and execute channel strategies.
Work Arrangement: On-site with flexibility for remote work up to 2 days per week.
- This role requires a balance of on-site collaboration and remote work for optimal productivity and work-life balance.
Growth Opportunities:
- As Hilton continues to expand its global presence and digital footprint, there are ample opportunities for career growth and development within the company.
- This role offers the chance to work on high-impact projects and collaborate with cross-functional teams, providing exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Hybrid (onsite with remote work options)
- Hilton's Watford office offers a modern and collaborative work environment, with flexibility for remote work up to 2 days per week.
Office Location(s): Watford, Hertfordshire, United Kingdom
- Watford is a vibrant town located northwest of London, with excellent transport links and a diverse range of amenities.
Geographic Context:
- Watford is situated in the heart of the UK's tech corridor, with easy access to London and other major cities.
- The town offers a mix of urban and rural environments, with plenty of green spaces and outdoor activities nearby.
Work Schedule: Full-time (40 hours per week) with flexible remote work options.
- Hilton offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM and the ability to work remotely up to 2 days per week.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager.
4. Final interview with key stakeholders.
5. Offer and onboarding.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Knowledge of paid social and programmatic advertising.
- Experience managing and optimizing channels.
- Ability to collaborate with external partners.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your understanding of Hilton's brands and the hospitality industry.
- Demonstrate your ability to manage multiple stakeholders and campaigns simultaneously.
- Prepare examples of your experience with paid social and programmatic advertising, as well as any relevant projects or campaigns.
ATS Keywords: Paid Social Advertising, Programmatic Advertising, Channel Strategy, Media Planning, Agency Collaboration, Performance Optimization, Data Analysis, Customer Messaging, Hospitality Industry, Hilton Brands
🛠️️ Tools & Technologies
- Meta Business Manager
- Google Ads Manager
- TikTok Ads Manager
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI, etc.)
- Project management tools (e.g., Asana, Trello, Microsoft Project, etc.)
👔 Cultural Fit Considerations
Company Values:
- Hospitality-driven culture focused on delivering exceptional guest experiences.
- Iconic destinations and memorable experiences.
- Exceptional hospitality, inspiring design, and award-winning bars and restaurants.
- Global presence with a local touch.
Work Style:
- Collaborative and team-oriented, with a focus on delivering business growth and revenue.
- Fast-paced and dynamic, with a strong emphasis on adaptability and problem-solving.
- Data-driven and analytical, with a focus on continuous improvement and optimization.
Self-Assessment Questions:
1. How do your personal values align with Hilton's company values?
2. Can you thrive in a fast-paced, dynamic work environment?
3. How do you approach managing multiple stakeholders and campaigns simultaneously?
4. How do you stay up-to-date with industry trends and best practices in paid social and programmatic advertising?
5. How do you balance data-driven decision-making with creative problem-solving?
🛑 Potential Challenges
Role-Specific Challenges:
- Managing multiple stakeholders and campaigns simultaneously.
- Staying up-to-date with industry trends and best practices in paid social and programmatic advertising.
- Balancing data-driven decision-making with creative problem-solving.
Company-Specific Challenges:
- Working in a fast-paced, dynamic environment.
- Collaborating with external partners and managing agency relationships.
- Balancing global brand standards with local market needs.
Location-Specific Challenges:
- Commute time and traffic congestion in the Watford area.
- Balancing work-life integration in a hybrid work environment.
📈 Similar Roles Comparison
How this role differs from related positions:
- Focus on paid social and programmatic advertising vs. broader digital marketing roles.
- Collaboration with external agency partners vs. in-house marketing teams.
- Balance of strategic planning and hands-on channel management vs. specialized roles in strategy or channel management.
Industry-specific context:
- The hospitality industry is highly competitive, with a strong focus on customer acquisition and retention.
- Paid social and programmatic advertising play a crucial role in driving bookings and engaging with customers throughout their journey.
Career path comparison:
- This role offers a clear path to advancement within Hilton's marketing organization, with opportunities to specialize in specific channels or take on broader leadership responsibilities.
📝 Sample Projects
Project examples specific to this role:
1. Developing and executing a successful social media campaign to drive bookings during a peak travel season.
2. Collaborating with an external agency partner to optimize programmatic campaigns and improve ROI.
3. Conducting a comprehensive audit of Hilton's social media presence and developing a strategic plan to enhance brand consistency and engagement.
Project examples specific to the industry:
1. Launching a targeted advertising campaign to promote a new hotel opening in a competitive market.
2. Developing a data-driven strategy to re-engage lapsed customers and drive repeat bookings.
3. Collaborating with regional marketing teams to execute localized social media campaigns that align with global brand standards.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you provide more details about the day-to-day responsibilities of this role?
- How does this role fit into the broader marketing organization, and who will I be working with closely?
2. Channel Management:
- What are the key performance indicators (KPIs) for each channel, and how will success be measured?
- How does the company approach channel attribution and cross-channel optimization?
3. Agency Collaboration:
- How does the company work with external agency partners, and what are the expectations for this role in managing those relationships?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success?
4. Company Culture:
- How would you describe the company culture, and how does this role contribute to Hilton's overall mission and values?
- What are some of the most rewarding aspects of working at Hilton, and what are some of the challenges that the company faces?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://jobs.hilton.com/us/en/job/EUR015KN/Paid-Social-Programmatic-Manager).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for your interview by researching Hilton's brands, the hospitality industry, and the role's key responsibilities.
4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
5. If you receive an offer, carefully review the terms and conditions before accepting, and negotiate as appropriate.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Paid Social & Programmatic Manager
🔹 Company: Hilton
🔹 Location: Watford, Hertfordshire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 30, 2025
🚀 Job Overview
Key aspects of this role include:
🔹 Developing and executing clear channel strategies for paid social and programmatic media across Hilton's performance media in EMEA.
🔹 Owning best-in-class planning and activation for paid social and programmatic media, collaborating with external agency partners.
🔹 Managing and optimizing social and programmatic channels, including development and implementation of digital demand growth strategies.
🔹 Building close relationships with key platforms such as Meta, Google, and TikTok, in collaboration with agency partners.
🔹 Generating monthly reports on social and programmatic performance, forecasting, measuring, and analyzing channel and partner performance.
ASSUMPTION: This role requires a strong understanding of paid social and programmatic advertising, with the ability to manage and optimize channels, collaborate with external partners, and generate performance reports.
📋 Key Responsibilities
🔹 Strategy & Planning:
- Develop and execute clear channel strategies for paid social and programmatic media across Hilton's performance media in EMEA.
- Collaborate with the Performance Media Director to build out channel strategies.
🔹 Channel Management & Optimization:
- Own best-in-class planning and activation for paid social and programmatic media, working in collaboration with external agency partners.
- Manage and optimize social and programmatic channels, including development and implementation of digital demand growth strategies.
🔹 Platform Relationships & Collaboration:
- Build close relationships with key platforms such as Meta, Google, and TikTok, in collaboration with agency partners.
🔹 Performance Reporting & Analysis:
- Generate monthly reports on social and programmatic performance, forecasting, measuring, and analyzing channel and partner performance.
- Work in collaboration with wider media teams to ensure consistent and integrated customer messaging across various campaigns.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple stakeholders and campaigns simultaneously.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Proven experience (5-10 years) in paid social advertising and programmatic advertising.
- Experience operating in a team focused on delivering business growth and revenue.
- Experience leveraging digital marketing tactics through the funnel.
Required Skills:
- Strong experience and expertise across paid social advertising and programmatic advertising.
- Good knowledge and experience of Programmatic advertising.
- Experience operating in a team focused on delivering business growth and revenue.
- Experience leveraging digital marketing tactics through the funnel.
- Organized individual with the ability to multitask, manage multiple stakeholders, and multiple campaigns simultaneously.
- Solution-oriented, thinking ahead about the big picture, and pre-empting possible problems or complications.
- Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing.
- Strong problem-solving skills and ability to act autonomously.
- Project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
Preferred Skills:
- Experience with Hilton's brands or the hospitality industry.
- Familiarity with Hilton's media landscape and customer base.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (based on experience and industry standards for the role, location, and Hilton's size)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Generous pension scheme.
- Discounted room rates and food & beverage discounts at Hilton properties worldwide.
- Employee stock purchase plan.
- Career development opportunities and training programs.
- Flexible working arrangements, including hybrid and remote work options.
Working Hours: Full-time (40 hours per week), with flexibility to work remotely up to 2 days per week.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
- Hilton is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
- Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.
Company Size: 5,001-10,000 employees
- As a mid-sized company, Hilton offers a structured yet dynamic work environment with ample opportunities for career growth and development.
Founded: 1919
- With nearly a century of experience, Hilton has established itself as a trusted and iconic brand in the hospitality industry.
Company Description:
- Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
- With 600+ hotels located in the world’s most exciting destinations, Hilton offers guests exceptional hospitality, inspiring design, and energizing and often award-winning bars and restaurants.
Company Specialties:
- Luxury hospitality
- Full-service hotels and resorts
- Extended-stay suites
- Mid-priced hotels
- Iconic destinations
- Exceptional hospitality
- Inspiring design
- Award-winning bars and restaurants
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
- This role is well-suited for experienced marketing professionals looking to advance their careers in the hospitality industry.
Reporting Structure: Reports directly to the Performance Media Director.
- This role works closely with the Performance Media Director to develop and execute channel strategies.
Work Arrangement: On-site with flexibility for remote work up to 2 days per week.
- This role requires a balance of on-site collaboration and remote work for optimal productivity and work-life balance.
Growth Opportunities:
- As Hilton continues to expand its global presence and digital footprint, there are ample opportunities for career growth and development within the company.
- This role offers the chance to work on high-impact projects and collaborate with cross-functional teams, providing exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Hybrid (onsite with remote work options)
- Hilton's Watford office offers a modern and collaborative work environment, with flexibility for remote work up to 2 days per week.
Office Location(s): Watford, Hertfordshire, United Kingdom
- Watford is a vibrant town located northwest of London, with excellent transport links and a diverse range of amenities.
Geographic Context:
- Watford is situated in the heart of the UK's tech corridor, with easy access to London and other major cities.
- The town offers a mix of urban and rural environments, with plenty of green spaces and outdoor activities nearby.
Work Schedule: Full-time (40 hours per week) with flexible remote work options.
- Hilton offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM and the ability to work remotely up to 2 days per week.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager.
4. Final interview with key stakeholders.
5. Offer and onboarding.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Knowledge of paid social and programmatic advertising.
- Experience managing and optimizing channels.
- Ability to collaborate with external partners.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your understanding of Hilton's brands and the hospitality industry.
- Demonstrate your ability to manage multiple stakeholders and campaigns simultaneously.
- Prepare examples of your experience with paid social and programmatic advertising, as well as any relevant projects or campaigns.
ATS Keywords: Paid Social Advertising, Programmatic Advertising, Channel Strategy, Media Planning, Agency Collaboration, Performance Optimization, Data Analysis, Customer Messaging, Hospitality Industry, Hilton Brands
🛠️️ Tools & Technologies
- Meta Business Manager
- Google Ads Manager
- TikTok Ads Manager
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI, etc.)
- Project management tools (e.g., Asana, Trello, Microsoft Project, etc.)
👔 Cultural Fit Considerations
Company Values:
- Hospitality-driven culture focused on delivering exceptional guest experiences.
- Iconic destinations and memorable experiences.
- Exceptional hospitality, inspiring design, and award-winning bars and restaurants.
- Global presence with a local touch.
Work Style:
- Collaborative and team-oriented, with a focus on delivering business growth and revenue.
- Fast-paced and dynamic, with a strong emphasis on adaptability and problem-solving.
- Data-driven and analytical, with a focus on continuous improvement and optimization.
Self-Assessment Questions:
1. How do your personal values align with Hilton's company values?
2. Can you thrive in a fast-paced, dynamic work environment?
3. How do you approach managing multiple stakeholders and campaigns simultaneously?
4. How do you stay up-to-date with industry trends and best practices in paid social and programmatic advertising?
5. How do you balance data-driven decision-making with creative problem-solving?
🛑 Potential Challenges
Role-Specific Challenges:
- Managing multiple stakeholders and campaigns simultaneously.
- Staying up-to-date with industry trends and best practices in paid social and programmatic advertising.
- Balancing data-driven decision-making with creative problem-solving.
Company-Specific Challenges:
- Working in a fast-paced, dynamic environment.
- Collaborating with external partners and managing agency relationships.
- Balancing global brand standards with local market needs.
Location-Specific Challenges:
- Commute time and traffic congestion in the Watford area.
- Balancing work-life integration in a hybrid work environment.
📈 Similar Roles Comparison
How this role differs from related positions:
- Focus on paid social and programmatic advertising vs. broader digital marketing roles.
- Collaboration with external agency partners vs. in-house marketing teams.
- Balance of strategic planning and hands-on channel management vs. specialized roles in strategy or channel management.
Industry-specific context:
- The hospitality industry is highly competitive, with a strong focus on customer acquisition and retention.
- Paid social and programmatic advertising play a crucial role in driving bookings and engaging with customers throughout their journey.
Career path comparison:
- This role offers a clear path to advancement within Hilton's marketing organization, with opportunities to specialize in specific channels or take on broader leadership responsibilities.
📝 Sample Projects
Project examples specific to this role:
1. Developing and executing a successful social media campaign to drive bookings during a peak travel season.
2. Collaborating with an external agency partner to optimize programmatic campaigns and improve ROI.
3. Conducting a comprehensive audit of Hilton's social media presence and developing a strategic plan to enhance brand consistency and engagement.
Project examples specific to the industry:
1. Launching a targeted advertising campaign to promote a new hotel opening in a competitive market.
2. Developing a data-driven strategy to re-engage lapsed customers and drive repeat bookings.
3. Collaborating with regional marketing teams to execute localized social media campaigns that align with global brand standards.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you provide more details about the day-to-day responsibilities of this role?
- How does this role fit into the broader marketing organization, and who will I be working with closely?
2. Channel Management:
- What are the key performance indicators (KPIs) for each channel, and how will success be measured?
- How does the company approach channel attribution and cross-channel optimization?
3. Agency Collaboration:
- How does the company work with external agency partners, and what are the expectations for this role in managing those relationships?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success?
4. Company Culture:
- How would you describe the company culture, and how does this role contribute to Hilton's overall mission and values?
- What are some of the most rewarding aspects of working at Hilton, and what are some of the challenges that the company faces?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://jobs.hilton.com/us/en/job/EUR015KN/Paid-Social-Programmatic-Manager).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for your interview by researching Hilton's brands, the hospitality industry, and the role's key responsibilities.
4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
5. If you receive an offer, carefully review the terms and conditions before accepting, and negotiate as appropriate.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.