Paid Social - Senior Analyst

📌 Core Information

🔹 Job Title: Paid Social - Senior Analyst

🔹 Company: Dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in planning, reviewing, and optimizing Paid Social campaigns
• Managing client accounts and ensuring optimal campaign performance
• Tracking campaign results, generating reports, and providing insights
• Collaborating with executives and planners to discuss campaign trends

ASSUMPTION: This role requires a balance of technical skills in campaign management and data analysis, along with strong communication skills to work effectively with clients and internal teams.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: The role may involve working with various advertising platforms and tools, requiring a proactive approach to staying updated with industry trends and best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in Paid Social or a related role

Required Skills:

• Proven experience in Paid Social campaign management
• Strong data analysis skills and proficiency in Excel
• Excellent communication and reporting skills
• Ability to work independently and in a team environment
• Familiarity with advertising platforms (e.g., Facebook Ads, Google Ads)

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of SQL or other programming languages
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a similar role or a strong academic background in a relevant field may be considered.

💰 Compensation & Benefits

Salary Range: INR 6-9 lakhs per annum (Estimated based on industry standards for a Senior Analyst role in Chennai)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and skills. Benefits may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.

Company Size: Dentsu is a large organization with over 10,000 employees worldwide, offering ample opportunities for growth and collaboration.

Founded: Dentsu was founded in 1901 and has since grown into a multinational corporation with a rich history in advertising and marketing communications.

Company Description:

• Dentsu is a global leader in marketing communications, advertising, and media planning and buying
• The company offers a wide range of services, including creative, innovation, data, and technology solutions
• Dentsu is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Dentsu's extensive global presence and diverse service offerings provide opportunities for career growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience, seeking to advance their careers in Paid Social and advertising.

Reporting Structure: The Senior Analyst reports directly to the Paid Social team lead or manager.

Work Arrangement: The role is on-site, with flexible working hours and a full-time commitment.

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Paid Social team
• Expanding skills and expertise to other areas of advertising or marketing communications
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: The role offers growth opportunities within the Paid Social team and across Dentsu's diverse service offerings.

🌍 Location & Work Environment

Office Type: Dentsu's Chennai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is a major metropolitan city in South India, offering a mix of traditional and modern culture
• The city is known for its diverse food scene, historical landmarks, and beaches
• Chennai has a tropical climate with high humidity and temperatures ranging from 25°C to 35°C throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of occasional weekend work to meet project deadlines.

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical interview with the Paid Social team
• Final interview with the team lead or manager

Key Assessment Areas:

• Technical skills in Paid Social campaign management and data analysis
• Communication and reporting skills
• Problem-solving abilities and attention to detail
• Cultural fit and alignment with Dentsu's values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Dentsu's values
• Prepare for the technical interview by brushing up on your Paid Social and data analysis skills
• Research Dentsu's recent campaigns and be ready to discuss your thoughts on their strategies

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Insights Generation, Performance Tracking

ASSUMPTION: The application process may vary based on the specific hiring manager or team, but the general structure remains consistent.

🛠️ Tools & Technologies

• Advertising platforms: Facebook Ads, Google Ads, LinkedIn Ads, etc.
• Data analysis tools: Excel, Google Analytics, Tableau, Power BI, etc.
• Project management tools: Asana, Trello, Jira, etc.

ASSUMPTION: The tools and technologies required for this role may vary based on the specific projects and clients the team is working with.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Curiosity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and generating insights?
• Do you have strong communication skills and the ability to work with clients?

ASSUMPTION: Dentsu values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Keeping up with industry trends and platform updates
• Working with large datasets and generating meaningful insights
• Adapting to the fast-paced and dynamic work environment

ASSUMPTION: The role may present challenges, but it also offers opportunities for growth and learning in a supportive work environment.

📈 Similar Roles Comparison

• Compared to a Junior Analyst role, this position requires more experience and offers greater responsibility and decision-making authority
• In contrast to a Paid Social Manager role, this position focuses more on day-to-day execution and less on strategic planning and team management
• Career progression from this role could lead to a Manager or Senior Manager position within the Paid Social team or a related advertising discipline

ASSUMPTION: The role offers a unique blend of technical skills and client management responsibilities, setting it apart from related positions.

📝 Sample Projects

• Developing and implementing a Paid Social strategy for a new client, including campaign setup, targeting, and optimization
• Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
• Collaborating with the creative team to develop engaging ad content and ensuring its successful implementation across various platforms

ASSUMPTION: Sample projects may vary based on the specific clients and campaigns the team is working on at the time.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does the team collaborate and support each other in managing multiple client accounts?
• What opportunities are there for professional development and growth within the Paid Social team and Dentsu as a whole?
• How does the company approach work-life balance, especially in a fast-paced environment like Paid Social?
• What are the most challenging aspects of the role, and how can I best prepare to tackle them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in Paid Social and data analysis
• Write a compelling cover letter demonstrating your understanding of the role and Dentsu's values
• Prepare for the technical interview by brushing up on your Paid Social and data analysis skills
• Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.