📌 Core Information
🔹 Job Title: Paid Social - Senior Analyst
🔹 Company: dentsu
🔹 Location: Chennai, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, reviewing, and optimizing Paid Social campaigns
- Managing client accounts and providing insights on campaign trends
- Tracking campaign results, generating reports, and ensuring optimal performance
- Collaborating with executives and planners to drive campaign success
ASSUMPTION: This role requires a strong understanding of Paid Social platforms and a proactive approach to campaign management and optimization.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Social campaigns
✅ Proactively reviews and manages client data to ensure optimal campaign performance
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in Paid Social campaign management
Required Skills:
- Proficient in Paid Social platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
- Strong analytical skills and data-driven mindset
- Excellent reporting and communication skills
- Proven ability to manage client accounts and relationships
- Familiarity with campaign optimization techniques
Preferred Skills:
- Experience with marketing automation tools (e.g., Hootsuite, Buffer)
- Knowledge of SQL or other data querying languages
- Fluency in additional languages
ASSUMPTION: Candidates with experience in digital marketing agencies or in-house marketing teams may be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role and location)
Benefits:
- Health insurance
- Retirement plans
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for collaboration and growth.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu offers a wide range of advertising and marketing services, including media planning, media buying, and creative services.
- The company is committed to helping brands predict and plan for future opportunities and create new paths to growth in the sustainable economy.
- dentsu operates in multiple countries, with headquarters in Tokyo, Japan.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: dentsu.com
ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams and work on high-profile client campaigns.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in Paid Social campaign management, seeking to advance their careers in the advertising industry.
Reporting Structure: The Senior Analyst role reports directly to the Paid Social team lead or manager.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a more senior role within the Paid Social team or related departments
- Expanding skills and expertise through dentsu's professional development opportunities
- Potential to work on international client campaigns and gain global experience
ASSUMPTION: This role offers opportunities for career growth and skill development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Anna Nagar Tyche Towers, Chennai, India
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu and is known for its cultural heritage and vibrant tech industry.
- The office is located in the Anna Nagar neighborhood, which is a bustling commercial area with easy access to public transportation.
- Chennai offers a mix of traditional and modern amenities, providing a unique blend of work-life experiences.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: Working in Chennai offers a dynamic and multicultural work environment, with opportunities to engage with local culture and cuisine.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head or director
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and reporting abilities
- Client management and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant Paid Social campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for dentsu's mission
- Prepare examples of campaign reports and insights to discuss during the interview
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation
ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but generally follows a structured interview process focused on assessing relevant skills and experience.
🛠️ Tools & Technologies
- Paid Social platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Creativity
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively and managing client relationships?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who align with dentsu's company values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and platform updates, necessitating continuous learning and adaptation
- Working in a fast-paced environment with tight deadlines, demanding strong prioritization and multitasking skills
- Navigating a large organization with diverse teams and stakeholders, requiring effective communication and collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to a Paid Social Coordinator role, this position requires more advanced campaign management skills and a deeper understanding of data analysis and optimization techniques.
- In contrast to a Paid Social Manager role, this position focuses more on day-to-day campaign execution and less on strategic planning and team leadership.
- Career-wise, this role provides a stepping stone to more senior positions within the Paid Social team or related departments, such as Paid Social Manager or Senior Paid Social Strategist.
ASSUMPTION: Understanding the differences between related roles and career paths can help applicants tailor their applications and expectations accordingly.
📝 Sample Projects
- Developing and implementing a campaign optimization strategy for a high-spend client, resulting in a 20% increase in ROI
- Creating and presenting a comprehensive campaign performance report to the client and internal stakeholders, leading to data-driven decision-making and improved campaign performance
- Managing a complex, multi-channel Paid Social campaign for a global brand, ensuring consistent messaging and optimal performance across platforms
ASSUMPTION: Providing specific examples of past projects and achievements can help applicants demonstrate their qualifications and fit for the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this team collaborate with other departments within dentsu?
- What opportunities are there for professional development and growth within the Paid Social team?
- How does dentsu support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant Paid Social campaign experience and achievements
- Write a cover letter expressing your enthusiasm for the role and dentsu's mission
- Prepare examples of campaign reports and insights to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
