📌 Core Information
🔹 Job Title: Paid Social Senior Lead
🔹 Company: PMG
🔹 Location: Dallas, TX & New York, NY
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading social media strategy and execution across major platforms
- Developing advanced campaign structures and targeting approaches
- Evaluating performance data and providing actionable recommendations
- Integrating PMG’s proprietary technology, Alli, into daily workflows
- Building and maintaining strong relationships with platform representatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple campaigns simultaneously. It also involves close collaboration with internal teams, clients, and platform representatives.
📋 Key Responsibilities
✅ Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms
✅ Shape creative and messaging strategies that align with platform best practices while meeting client objectives in innovative and engaging ways
✅ Develop advanced campaign structures and targeting approaches that maximize client goals, driving measurable business results
✅ Evaluate performance data across channels, providing actionable recommendations to optimize revenue and return on investment for clients
✅ Integrate PMG’s proprietary technology, Alli, into daily workflows, driving adoption and contributing product insights to enhance its effectiveness company-wide
✅ Design and implement technical solutions tailored to client needs, addressing unique challenges with custom strategies that deliver impactful outcomes
✅ Build and maintain strong relationships with platform representatives, serving as a point of contact for innovation initiatives, testing frameworks, and measurement planning
✅ Collaborate with influencer teams to create cohesive paid social and influencer strategies that amplify client campaigns and audience reach
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. It also involves close collaboration with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 6+ years of experience in paid social strategy or a related field
Required Skills:
- Advanced expertise in Paid Social and Content Marketing
- Intermediate knowledge of Marketing Metrics and Marketing Planning & Analysis
- Proficiency in managing campaigns across major social media platforms
- Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL
- Strong analytical mindset and a proactive approach to uncovering insights
- Excellent collaboration and communication skills
- Proven ability to mentor and guide team members
Preferred Skills:
- Experience with Alli or similar marketing intelligence platforms
- Fluency in additional languages
ASSUMPTION: This role requires a strong foundation in paid social strategy and a proven track record of driving results. Experience with marketing intelligence platforms and additional language skills are a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Lead role in the Advertising & Marketing field with 6+ years of experience in Dallas, TX, and New York, NY)
Benefits:
- Professional Development
- Generous PTO
- Parental Leave
- Retirement Plans
- Fertility and Family Support
- Pet Insurance
- Lifestyle Spending Accounts
- Annual Bonus
- Volunteering Opportunities
- AI Enterprise License
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. PMG is a global independent marketing services and technology company that uses strategy, creative, media, and insights to deliver Digital Made For Humans™.
Company Size: Medium (501-1,000 employees). PMG offers a collaborative and innovative work environment with a focus on continuous learning and professional growth.
Founded: 2010. PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships.
Company Description:
- PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible.
- Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by its proprietary marketing operating system, Alli.
- With 11 office hubs worldwide, PMG's team is made up of 900 employees globally, and its work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions.
Company Specialties:
- Digital Marketing
- SEO
- Paid Search
- Advertising
- Media Planning
- Media Buying
- Brand Media
- Content Marketing
- Influencer Marketing
- Social Media
- Brand Strategy
- Creative Design & Development
- Ecommerce Consulting
- Mobile Development
- Local Optimization
- Technology
- and Data Analytics
Company Website: https://www.pmg.com
ASSUMPTION: PMG is a well-established company in the advertising industry with a strong focus on digital marketing and a commitment to continuous improvement and innovation.
📊 Role Analysis
Career Level: Senior Lead. This role is a senior-level position that requires a high level of expertise and experience in paid social strategy.
Reporting Structure: This role reports directly to the Head of Social Media and works closely with PMG's media, strategy, creative, and technology groups.
Work Arrangement: Remote OK. This role offers flexible work arrangements, including remote work options.
Growth Opportunities:
- Advancement to a Director or Manager role within the Social Media team
- Expansion into other areas of digital marketing within PMG
- Opportunities to work on high-profile client campaigns and contribute to PMG's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance within the Social Media team or expand into other areas of digital marketing within PMG.
🌍 Location & Work Environment
Office Type: Hybrid. PMG offers a hybrid work environment with both on-site and remote work options.
Office Location(s): Dallas, TX & New York, NY
Geographic Context:
- Dallas, TX: A vibrant and growing city with a strong job market and a diverse cultural scene
- New York, NY: A global hub for advertising and marketing with a fast-paced and dynamic work environment
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: PMG's hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to work from either the Dallas or New York office or remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Social Media team and/or hiring manager
- Final interview with the Head of Social Media
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to campaign optimization
- Strong communication and collaboration skills
- Ability to manage multiple campaigns and projects simultaneously
- Alignment with PMG's company values and culture
Application Tips:
- Highlight relevant experience and achievements in paid social strategy and campaign optimization
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of successful paid social campaigns you've led or contributed to
- Research PMG's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Paid Social, Social Media Strategy, Campaign Optimization, Marketing Metrics, Marketing Planning, Google Analytics, Microsoft Excel, SQL, Collaboration, Communication, Mentoring, Innovation, Adaptability, Customer Focus, People-Focused Leadership
ASSUMPTION: PMG's interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit within the Social Media team and the company as a whole.
🛠️ Tools & Technologies
- Major social media platforms (Meta, TikTok, Pinterest, Snap, LinkedIn)
- Google Analytics
- Microsoft Excel
- SQL
- PMG's proprietary technology, Alli
ASSUMPTION: This role requires proficiency in major social media platforms, Google Analytics, Microsoft Excel, and SQL. Experience with PMG's proprietary technology, Alli, is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Inspire
- Collaborate
- Adapt
- Deliver
- Grow
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you stay inspired and motivated in a fast-paced and ever-changing work environment?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a paid social campaign?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
- How do you approach collaboration and communication with internal teams, clients, and platform representatives?
- How do you ensure that your work aligns with PMG's company values and culture?
ASSUMPTION: PMG's company culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation and continuous learning. Candidates should be able to thrive in this environment and align with PMG's company values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously can be challenging and require strong time management and prioritization skills
- Keeping up with the fast-paced and ever-changing social media landscape can be challenging and require continuous learning and adaptation
- Working with diverse teams and stakeholders can present communication and collaboration challenges that require strong interpersonal skills
- Balancing remote work and on-site collaboration can be challenging and require strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a proactive and adaptable mindset.
📈 Similar Roles Comparison
- Paid Social Manager vs. Paid Social Senior Lead: A Manager role focuses on day-to-day campaign execution and team management, while a Senior Lead role requires more strategic thinking, data analysis, and stakeholder communication
- Paid Social vs. Paid Media Specialist: A Paid Media Specialist role focuses on campaign execution across multiple channels, while a Paid Social role requires deep expertise in social media platforms and strategies
- Senior Lead vs. Director/VP: A Senior Lead role requires strong leadership and strategic skills, while a Director/VP role involves more high-level decision-making, team management, and cross-functional collaboration
ASSUMPTION: This role is a senior-level position that requires a high level of expertise and experience in paid social strategy, as well as strong leadership and strategic skills.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major brand launch, including budget planning, platform selection, creative development, and performance optimization
- Conducting a competitive analysis of a client's social media presence and recommending strategic improvements to enhance their brand's visibility and engagement
- Designing and implementing a custom targeting approach for a direct response campaign, utilizing advanced data segmentation and dynamic ad creative to maximize conversion rates
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and creative skills required for this role, as well as the ability to manage multiple projects simultaneously and collaborate with diverse teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Media team and how this role fits into the broader organization?
- How does PMG support the professional development and growth of its employees, particularly in the Social Media team?
- Can you provide an example of a successful paid social campaign that PMG has executed, and what made it stand out?
- How does PMG approach collaboration and communication with clients, and what are the expectations for this role in terms of client management?
- What are the most significant challenges facing the Social Media team currently, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the team, and the company, as well as their ability to contribute to PMG's success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful paid social campaigns you've led or contributed to, emphasizing your strategic thinking, data-driven approach, and ability to deliver results
- Follow up with the PMG HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
