📌 Core Information
🔹 Job Title: Paid Social Senior Specialist
🔹 Company: Tinuiti
🔹 Location: Remote - United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Owning multiple paid social client relationships with limited supervision
- Developing and executing full-funnel media strategies across various platforms
- Tracking and reporting on campaign results, and data analysis
- Proactively educating oneself on industry findings and mentoring junior team members
ASSUMPTION: This role requires a high level of autonomy and strong communication skills to manage client relationships and collaborate with cross-functional teams.
📋 Key Responsibilities
✅ Client Communication: Communicate with clients via email or phone to cultivate strong working relationships with minimal oversight.
✅ Account Ownership: Accountability and ownership of multiple paid social client relationships, responsible for end-to-end program strategy, execution, and reporting.
✅ Media Strategy: Own paid social strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc) in collaboration with the rest of the team.
✅ Task Prioritization and Performance Tracking: Effectively prioritize efforts to focus on delivering on the most important things. Track and report on campaign results, and data analysis. Participate in or lead weekly client calls.
✅ Industry Expertise: Proactively educate oneself on industry findings and effectively mentor junior team members via training and delegation.
ASSUMPTION: This role requires a strong understanding of paid social advertising, excellent communication skills, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
Experience: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
Required Skills:
- Confidence in media planning across Meta, TikTok, Reddit, Snapchat, and Pinterest
- Strong analytical skills, capable of interpreting campaign data and deriving actionable insights to improve performance
- Excellent communication skills to effectively collaborate with cross-functional teams and present campaign performance reports to stakeholders
- Ability to multitask, prioritize workload effectively, and meet deadlines in a dynamic environment
- Demonstrated ability to adapt to changes in social media platforms and algorithms
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
- Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
Preferred Skills:
- Familiarity with LinkedIn and X
ASSUMPTION: While a Bachelor's degree is preferred, relevant practical experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: £40,000 - £55,000 per year (AI estimated based on industry standards for a Senior Specialist role in the UK)
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Specialist role in the UK. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2004, with over two decades of experience in the advertising services industry.
Company Description:
- Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste and scale what works
- Their proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it
- With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's large size and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the Senior Specialist level, requiring a high level of expertise and autonomy in managing client relationships and developing media strategies.
Reporting Structure: The Paid Social Senior Specialist reports directly to the Paid Social Manager and works closely with cross-functional teams, including account managers, creatives, and data analysts.
Work Arrangement: This role is 100% remote, offering flexibility and the ability to work from anywhere in the United Kingdom.
Growth Opportunities:
- Progression to a Paid Social Manager or Team Lead role, overseeing a team of specialists
- Expansion into other areas of the business, such as Search, Commerce, or TV & Audio
- Development of expertise in emerging platforms and technologies
ASSUMPTION: Tinuiti's large size and diverse service offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required for this role.
Office Location(s): N/A (100% remote)
Geographic Context:
- The United Kingdom has a vibrant digital marketing industry, with numerous opportunities for growth and collaboration
- The remote work arrangement allows for flexibility and the ability to work from anywhere in the UK
- The UK has a competitive job market, with a strong focus on digital marketing and advertising services
Work Schedule: Full-time (37.5 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Paid social advertising expertise and experience
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Tinuiti's values
Application Tips:
- Highlight relevant experience and achievements in paid social advertising
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare for behavioral and situational interview questions, focusing on your ability to manage client relationships and develop media strategies
- Research Tinuiti's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Paid Social, Media Planning, Client Communication, Account Ownership, Media Strategy, Task Prioritization, Performance Tracking, Industry Expertise, Analytical Skills, Communication Skills, Multitasking, Adaptability, Computer Skills, Web Analytics, Spreadsheet Software
ASSUMPTION: Tinuiti's application process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Microsoft Excel, PowerPoint, and Google Slides
- Google Sheets
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the client.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering measurable outcomes
- Adaptable and open to change in a dynamic environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you adapt to changes in social media platforms and algorithms?
- Are you comfortable managing multiple client relationships with limited supervision?
- Do you have strong communication skills and the ability to present complex data and insights in a clear and concise manner?
ASSUMPTION: Tinuiti's company culture values collaboration, continuous learning, and a results-driven approach to delivering measurable outcomes.
⚠️ Potential Challenges
- Managing multiple client relationships with limited supervision may require strong time management and prioritization skills
- Keeping up with the latest trends and changes in social media platforms and algorithms can be challenging and requires continuous learning
- Working remotely may require strong self-motivation and time management skills to maintain productivity and focus
- Balancing client demands and internal initiatives may require strong multitasking and prioritization skills
ASSUMPTION: These challenges can be overcome with strong time management, prioritization, and communication skills, as well as a results-driven approach to delivering measurable outcomes.
📈 Similar Roles Comparison
- Compared to other Senior Specialist roles in paid social advertising, this role may require more autonomy and client management responsibilities
- Tinuiti's large size and diverse service offerings provide ample opportunities for career growth and development
- This role may have more exposure to emerging platforms and technologies compared to similar roles at smaller agencies or in-house teams
ASSUMPTION: This role may require more autonomy and client management responsibilities compared to similar roles at smaller agencies or in-house teams.
📝 Sample Projects
- Developing and executing a full-funnel media strategy for a new client, including creative development, targeting, and optimization
- Analyzing campaign performance data to identify trends and insights, and presenting recommendations to the client and internal stakeholders
- Managing a team of junior specialists to execute multiple client campaigns simultaneously, ensuring consistent quality and performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and team management.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role, and how the responsibilities may vary depending on the client's needs?
- How does Tinuiti support the professional development and growth of its employees, particularly in the area of paid social advertising?
- Can you provide an example of a successful paid social campaign that Tinuiti has executed, and what made it successful?
- How does Tinuiti approach diversity, equity, and inclusion in its hiring and workplace practices?
- What is the typical career path for a Paid Social Senior Specialist at Tinuiti, and what opportunities exist for growth and development?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare for behavioral and situational interview questions, focusing on your ability to manage client relationships and develop media strategies
- Research Tinuiti's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
