📌 Core Information
🔹 Job Title: Paid Social Senior Strategist
🔹 Company: Socium Media
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing high-budget paid social campaigns for multiple clients
- Collaborating with cross-functional teams to create blended media strategies
- Driving client success through data-driven decision making
- Contributing to Socium Media's growth and culture
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a proven track record in managing high-budget paid social campaigns.
📋 Key Responsibilities
✅ Run day-to-day paid social operations for clients across multiple verticals
✅ Manage and take sole ownership of at least one client within the first two months
✅ Launch, manage, and conduct frequent testing on campaigns
✅ Lead weekly touchpoint and strategy calls for your client(s)
✅ Collaborate across channel teams to create blended paid media strategies
✅ Stay on top of clients' competitive landscape and industry changes
✅ Prioritize knowledge sharing with channel and account teams
✅ Play an integral role as a team member on larger accounts
ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in day-to-day management of paid social campaigns on Facebook/Instagram, with a focus on B2C e-commerce and direct response
Required Skills:
- Excellent written and verbal communication skills
- Comfortability managing budgets of at least 6 figures in ad spend per month
- Strong understanding of Microsoft Excel and formulas
- Analytical thinker with a "why" mindset
- Comfortable taking initiative to create new internal company processes
Preferred Skills:
- Experience running TikTok, Pinterest, and Twitter campaigns
- Working knowledge of Google campaigns and product feeds
ASSUMPTION: Candidates with experience in performance marketing agencies or in-house marketing teams will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $75,000+ (Based on experience and performance)
Benefits:
- Unlimited PTO
- Paid parental leave
- Company-paid healthcare coverage
- Empower 401(k) with up to 4% company match
- $300 yearly continuing education stipend
- Company donation match of up to $400 a year
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for the industry and reflects the high level of responsibility and experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Socium Media is an NYC-based, direct response digital marketing agency specializing in Paid Search, Paid Social, Performance Creative, and SEO.
Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment
Founded: 2019 - A relatively young agency with a fast-growing client base
Company Description:
- Remote-first agency with a strong commitment to employee well-being
- Focused on helping brands grow their business through performance marketing
- Recognized as one of Adweek's Fastest Growing Agencies in the U.S.
Company Specialties:
- Paid Search
- Paid Social
- Digital Marketing
- and SEO
Company Website: www.sociummedia.com
ASSUMPTION: Socium Media's small size and remote-first culture provide ample opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on client success and agency growth.
Reporting Structure: This role reports directly to the Paid Social Director and collaborates closely with cross-functional teams.
Work Arrangement: Remote (Solely) - Socium Media offers a flexible, remote work environment with in-person team-building events and retreats.
Growth Opportunities:
- Next position: Paid Social Manager
- Expected promotion timeline: 1.5-3 years, based on performance and employee development
ASSUMPTION: This role provides a clear path for career progression within the agency.
🌍 Location & Work Environment
Office Type: Remote (Solely) - Socium Media offers a fully remote work environment with occasional in-person team-building events and retreats.
Office Location(s): New York, NY
Geographic Context:
- New York City - A vibrant, multicultural city with a thriving digital marketing industry
- East Coast Time Zone - Allows for collaboration with clients and teams across the U.S.
Work Schedule: Full-time (40 hours/week) - Flexible hours with a focus on results and work-life balance
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the U.S.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the People Operations team
- Interview with the Paid Social Director
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Communication skills and ability to manage client relationships
- Technical expertise in paid social campaign management
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Socium Media's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with high-budget paid social campaigns and your approach to managing them
- Showcase your understanding of Socium Media's unique value proposition and how you can contribute to its growth
ATS Keywords: Paid Social, Campaign Management, Budget Management, Client Relationships, Strategic Thinking, Performance Marketing, Digital Marketing, SEO, PPC, B2C E-commerce, Direct Response
ASSUMPTION: Socium Media's interview process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Insights
- Google Ads
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be 1% better every day
- Create a positive impact
- Collaborate and grow together
Work Style:
- Remote-first and flexible
- Results-driven and data-focused
- Collaborative and supportive
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation?
- Are you comfortable managing high-budget campaigns and making data-driven decisions?
- Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Socium Media's culture values employees who are self-motivated, results-driven, and collaborative.
⚠️ Potential Challenges
- Managing multiple clients and high-budget campaigns simultaneously
- Staying up-to-date with industry trends and best practices in a fast-paced environment
- Balancing remote work and maintaining strong communication with clients and teams
- Occasional travel for in-person team-building events and client meetings
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to communication.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on high-budget paid social campaigns and the opportunity to manage clients directly
- Industry-specific context: The digital marketing industry is dynamic and fast-paced, requiring continuous learning and adaptation
- Career path comparison: This role offers a clear path for career progression within the agency, with the next position being Paid Social Manager
ASSUMPTION: This role provides unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Managing a $500,000 monthly ad spend budget for an e-commerce client, achieving a 20% increase in ROI
- Collaborating with a cross-functional team to create a blended media strategy for a B2C brand, driving a 15% increase in conversions
- Conducting A/B tests on ad creative and targeting to optimize campaign performance for a direct response client
ASSUMPTION: These sample projects demonstrate the high level of responsibility and impact required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Socium Media support the professional development and growth of its employees?
- What is the team structure and dynamic for the paid social team?
- How does Socium Media measure the success of its paid social campaigns and strategies?
- What are the most rewarding and challenging aspects of working at Socium Media?
ASSUMPTION: These questions will help you better understand the role, team, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for your interviews by researching Socium Media's unique value proposition and industry trends
- Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
- If you haven't heard back within a week, politely follow up to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
