Paid Social Specialist

📌 Core Information

🔹 Job Title: Paid Social Specialist

🔹 Company: Power Digital

🔹 Location: Remote - Argentina, Brazil, Colombia, Mexico

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Flawless campaign execution across paid social channels
• Data-driven optimization and internal collaboration
• Proactive communication and task prioritization
• Working with advanced English proficiency

ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills, as well as the ability to work independently and manage multiple tasks.

📋 Key Responsibilities

✅ Own tactical execution and internal communication related to campaign health and performance

✅ Pull and analyze data from platform dashboards, analytics tools, and Nova ecosystem

✅ Build and launch paid social campaigns A-Z across multiple platforms

✅ Monitor and optimize campaigns in real time

✅ Conduct daily and weekly performance data pulls and trend analyses

✅ Execute recurring and ad hoc reporting deliverables for internal teams

✅ Ensure accurate campaign tracking, QA, and technical integrity

✅ Leverage Power Digital’s Nova ecosystem and other AI-based tools

ASSUMPTION: This role involves a significant amount of data analysis and reporting, as well as the ability to work with large datasets and complex tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years experience in digital marketing or ad operations, with at least 1 year of experience executing paid social campaigns

Required Skills:

• Proficient in Meta Ads and other paid social platforms
• Strong understanding of the digital marketing funnel and performance KPIs
• Working knowledge of Google Analytics and Shopify
• Excellent Excel skills, including pivot tables, formulas, and data manipulation
• Strong attention to detail and comfort working with large datasets
• Excellent data analytics skills

Preferred Skills:

• Experience with other paid social platforms (TikTok, LinkedIn, Pinterest)
• Experience managing internal communications and task prioritization within a team setting

ASSUMPTION: While not explicitly stated, proficiency in spoken and written English at an advanced level is required for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 USD per year (Estimated based on industry standards for a contract role with 0-2 years of experience)

Benefits:

• Opportunity to work with a leading growth marketing firm
• Exposure to a wide range of clients and industries
• Access to advanced technology and tools, such as Power Digital’s Nova ecosystem

Working Hours: 40 hours per week, with the workweek running from Thursday to Monday to support peak campaign activity periods and weekends

ASSUMPTION: As this is a contract position, benefits may be limited compared to full-time employees. The salary range provided is an estimate based on industry standards for a contract role with 0-2 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2012

Company Description:

• Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• The company offers a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, branding and creative services, social media marketing, web design and development, mobile development and mobile marketing, display advertising, content marketing, conversion rate optimization (CRO), public relations, brand strategy, partnerships, link building, Amazon marketing, B2B, ecommerce, influencer marketing, PR, retail marketing, TikTok, integrated marketing, and affiliate marketing.
• Power Digital’s proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• ecommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: http://www.powerdigitalmarketing.com

ASSUMPTION: Power Digital is a well-established company with a strong reputation in the growth marketing industry. The company’s size and extensive range of services indicate a high level of expertise and resources.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: This role reports directly to the Ad Operations Manager

Work Arrangement: Remote OK, with a workweek running from Thursday to Monday

Growth Opportunities:

• Exposure to a wide range of clients and industries
• Opportunity to work with advanced technology and tools
• Potential for career growth within the company

ASSUMPTION: As this is a contract position, growth opportunities may be limited compared to full-time employees. However, the role provides valuable experience and exposure to the growth marketing industry.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Argentina, Brazil, Colombia, Mexico

Geographic Context:

• Argentina: Known for its vibrant culture, rich history, and diverse landscapes
• Brazil: The largest country in South America, with a diverse economy and culture
• Colombia: Known for its coffee, vibrant culture, and diverse landscapes
• Mexico: The most populous country in Latin America, with a diverse economy and culture

Work Schedule: 40 hours per week, with the workweek running from Thursday to Monday

ASSUMPTION: The remote work arrangement allows for flexibility and the ability to work from anywhere within the specified countries. However, the workweek running from Thursday to Monday may require some adjustment for applicants used to a traditional Monday-Friday workweek.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• Final interview with the hiring manager

Key Assessment Areas:

• Technical skills and knowledge of paid social platforms
• Data analysis and reporting skills
• Attention to detail and comfort working with large datasets
• Communication and task prioritization skills

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your proficiency in English in your application materials
• Be prepared to discuss your understanding of the digital marketing funnel and performance KPIs
• Showcase your ability to work with large datasets and complex tools

ATS Keywords: Paid Social, Digital Marketing, Ad Operations, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Google Analytics, Shopify, Excel, Data Analytics, Communication, Task Priorization, Optimization, Reporting, Technical Tracking

ASSUMPTION: As this role requires proficiency in spoken and written English at an advanced level, applicants should be prepared to demonstrate their language skills throughout the application and interview process.

🛠️ Tools & Technologies

• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Google Analytics
• Shopify
• Excel
• Power Digital’s Nova ecosystem

ASSUMPTION: Applicants should be comfortable working with a wide range of tools and technologies, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency
• Grit and determination

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you have strong analytical skills and comfort working with large datasets?
• Are you proficient in spoken and written English at an advanced level?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience managing internal communications and task prioritization within a team setting?

ASSUMPTION: Applicants should assess their fit with the company’s values and work style, as well as their ability to work effectively in a remote, collaborative environment.

⚠️ Potential Challenges

• The role may require working evenings and weekends to support peak campaign activity periods
• The workweek running from Thursday to Monday may be challenging for some applicants
• The role may require frequent communication with team members in different time zones
• The role may involve working with a high volume of data and complex tools

ASSUMPTION: Applicants should carefully consider the potential challenges of the role and assess their ability to manage their time and workload effectively.

📈 Similar Roles Comparison

• This role is similar to other paid social specialist roles, but may have a greater focus on data analysis and reporting
• The role may require a higher level of proficiency in English compared to similar roles
• The role may offer greater exposure to a wide range of clients and industries compared to similar roles

ASSUMPTION: Applicants should research similar roles and compare the requirements, responsibilities, and benefits to make an informed decision about their fit for the role.

📝 Sample Projects

• Optimizing a paid social campaign for a retail client to increase conversions and reduce cost per acquisition
• Analyzing performance data for a B2B client to identify trends and opportunities for optimization
• Building and launching a paid social campaign for an ecommerce client to drive sales and brand awareness

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the company?
• How does the company ensure effective communication and collaboration among remote team members?
• What is the company’s approach to data privacy and security?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience and skills
• Prepare for a technical assessment and interview
• Follow up with the hiring manager after your interview to express your interest in the role
• If you are offered the position, carefully review the contract and benefits package before accepting

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.