Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Global Accelerator 🔹 Location: Cairo, Egypt 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing, Advertising 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media acquisition and data-driven forecasting - Engaging with clients to build trust and strengthen partnerships - Collaborating with a team of experts in media acquisition and growth planning - Working in a fast-paced, dynamic environment that values continuous learning and improvement ASSUMPTION: This role requires a strong commitment to learning and adaptation, as the media landscape and client needs may change rapidly. 📋 Key Responsibilities 🔹 Strategic Media Acquisition: - Develop and execute strategic media acquisition plans to drive measurable business results - Monitor and optimize campaigns to ensure they meet KPIs and deliver a strong ROI - Stay up-to-date with the latest trends and best practices in paid social advertising 🔹 Client Communication: - Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts - Build and strengthen client relationships through regular check-ins and proactive communication 🔹 Team Collaboration: - Work closely with the team, including Google strategists, creative strategists, and email strategists, to ensure seamless campaign execution - Contribute to the team called Brain Trust for Ideas across clients 🔹 Data Analysis: - Analyze campaign performance data to identify trends, optimize campaigns, and inform future strategies - Use data-driven insights to forecast future performance and adjust strategies as needed ASSUMPTION: Success in this role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent experience) Experience: - Proven experience (2+ years) in paid social advertising, with a strong track record of driving results - Experience working with e-commerce clients is a plus Required Skills: - Proficiency in Facebook Ads Manager, Google Ads, and other relevant advertising platforms - Strong analytical skills and experience with data analysis tools (e.g., Google Sheets, Excel) - Excellent communication and presentation skills - Ability to work independently and manage multiple tasks effectively - Fluency in English, with proficiency in Arabic preferred Preferred Skills: - Experience with e-commerce platforms (e.g., Shopify, Magento) - Familiarity with marketing automation tools (e.g., HubSpot, Marketo) - Knowledge of SQL or other programming languages ASSUMPTION: While specific industry experience is valuable, a strong foundation in marketing, advertising, and data analysis is more critical for success in this role. 💰 Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - 1st Year Annual Range: $64,000 - $76,000 - 2nd Year Annual Range: $100,000 - $120,000 Benefits: - Fully remote work arrangement with flexible scheduling - Autonomy and accountability with regular 1:1 feedback sessions - Exceptional work recognized and rewarded with weekly check-ins and new opportunities - Access to a weekly performance dashboard for objective and subjective metrics - Pay transparency with consistent contract terms and clear roadmap for increasing earnings - Mentorship and career progression opportunities Working Hours: - Full-time (40 hours per week) with flexible scheduling ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Headquarters: Santa Ana, California, USA Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer services in strategy, data, acquisition, and retention. Specialties: Digital Sales, Digital Marketing, Digital Advertising, Brand Understanding, Influencer Identification, Content Production, Media Buying, and more. Company Website: commonthreadco.com ASSUMPTION: Common Thread Collective's focus on e-commerce growth and data-driven strategies make it an ideal fit for candidates interested in the intersection of marketing, advertising, and technology. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: Fully remote with flexible scheduling Growth Opportunities: - Rapid career progression through continuous learning and skill development - Opportunities to contribute to new tools and improvements within the system - Potential for promotion to Senior Strategist within the first 12 months ASSUMPTION: Success in this role opens doors to various growth opportunities within the company, both in terms of career advancement and skill development. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Cairo, Egypt Geographic Context: - Cairo, Egypt's capital, is a bustling metropolis with a rich cultural heritage and a growing tech industry - The city offers a mix of modern amenities and traditional charm, with a cost of living that is generally lower than other major global cities Work Schedule: - Flexible scheduling with a focus on results and accountability - Regular 1:1 feedback sessions to ensure consistent growth and engagement ASSUMPTION: The fully remote work arrangement and flexible scheduling allow for a better work-life balance and the ability to work from anywhere with an internet connection. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical assessments 4. Final round interviews with key stakeholders Key Assessment Areas: - Strategic thinking and problem-solving skills - Data analysis and interpretation abilities - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and technical assessments by researching the company and role, and practicing common interview questions - Showcase your passion for e-commerce, marketing, and data-driven strategies in your application materials ATS Keywords: Paid Social Advertising, Media Acquisition, Data-Driven Forecasting, Client Communication, Team Collaboration, Strategic Planning, A/B Testing, Google Ads, Facebook Ads, E-commerce Growth ASSUMPTION: Demonstrating a strong understanding of the role, company, and industry, as well as a commitment to continuous learning and improvement, will set you apart in the application process. 🛠️ Tools & Technologies - Facebook Ads Manager - Google Ads - Google Analytics - Google Sheets - Excel - SQL (or other programming languages) - Marketing automation tools (e.g., HubSpot, Marketo) - E-commerce platforms (e.g., Shopify, Magento) ASSUMPTION: Familiarity with these tools and a willingness to learn and adapt to new technologies will be crucial for success in this role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done Work Style: - Autonomy: Embrace autonomy as a core value, with clear expectations, regular feedback sessions, and measurable quality benchmarks - Collaboration: Work closely with a team of experts to ensure seamless campaign execution and continuous learning - Continuous Improvement: Commit to learning, growth, and making your work significant Self-Assessment Questions: 1. Describe a time when you had to learn a new skill quickly and effectively. How did you approach this challenge, and what was the outcome? 2. Can you provide an example of a situation where you had to communicate complex information clearly and persuasively to a non-technical audience? 3. How do you handle feedback and use it to improve your performance and skills? ASSUMPTION: Candidates who demonstrate a strong alignment with Common Thread Collective's values and work style will be more likely to succeed in this role and contribute to the company's growth. ⚠️ Potential Challenges 1. Rapidly Changing Media Landscape: The media landscape and client needs may change rapidly, requiring constant adaptation and learning 2. High-Pressure Environment: The role may involve working on tight deadlines and managing multiple tasks, which can be stressful at times 3. Remote Work Challenges: While the fully remote work arrangement offers flexibility, it also requires strong self-motivation, time management, and communication skills 4. Client Expectations: Clients may have high expectations for performance and results, which can be challenging to meet consistently ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be essential for long-term success in this role. 📈 Similar Roles Comparison 1. Paid Social Specialist vs. Media Buyer: - Paid Social Specialist: Focuses on strategic media acquisition, data-driven forecasting, and client communication - Media Buyer: Primarily responsible for executing campaigns and optimizing ad spend based on performance data 2. Industry-Specific Context: - E-commerce growth agencies like Common Thread Collective prioritize data-driven strategies and continuous learning - Traditional advertising agencies may have different priorities and work environments 3. Career Path Comparison: - Paid Social Specialist: Potential career path includes growth into Senior Strategist, Account Director, or other leadership roles within the agency - Media Buyer: Career progression may involve specializing in specific platforms, moving into management roles, or transitioning into related fields like data analysis or account management ASSUMPTION: Understanding the differences between similar roles and the unique aspects of working in an e-commerce growth agency will help you make informed decisions about your career path. 📝 Sample Projects 1. E-commerce Growth Strategy: - Develop a comprehensive growth strategy for an e-commerce client, including market analysis, target audience identification, and competitive landscape assessment - Create a detailed marketing plan, including channel mix, messaging, and creative briefs, to drive measurable business results 2. Paid Social Campaign Optimization: - Analyze an existing paid social campaign to identify areas for improvement - Implement A/B testing and optimization strategies to enhance campaign performance and reduce cost per acquisition 3. Client Communication Plan: - Develop a customized communication plan for a client, outlining key performance indicators (KPIs), reporting frequency, and stakeholder engagement - Create tailored reports and presentations to ensure clear and concise communication of campaign performance and strategic recommendations ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in the Paid Social Specialist role at Common Thread Collective. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you provide more details about the day-to-day responsibilities of the Paid Social Specialist role? - How does this role fit into the broader team structure and company goals? 2. Team Dynamics: - How does the team collaborate and support each other in achieving shared objectives? - What is the team's approach to feedback and continuous improvement? 3. Company Culture: - How does the company support the professional development and growth of its employees? - What are some examples of initiatives or programs that demonstrate the company's commitment to its values? 4. Client Relationships: - How does the company approach client communication and relationship management? - Can you share any success stories or challenges related to client relationships? 5. Work-Life Balance: - How does the company support work-life balance for its remote employees? - What resources or tools are available to help employees manage their time and priorities effectively? ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to making an informed decision about your career. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://apply.commonthreadco.com/jobs/5538258004). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for behavioral and technical assessments by researching the company and role, and practicing common interview questions. 4. Follow up with the hiring manager, Joy Sharma, one week after submitting your application to express your interest and reiterate your qualifications. 5. If selected for an interview, be prepared to discuss your approach to strategic media acquisition, data-driven forecasting, and client communication in detail. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description was generated using AI and may contain inaccuracies or omissions. Always verify the information provided with the employer before making any decisions.