- Job Title: Paid Social Specialist
- Company: Code3
- Location: New York City, NY & Remote (East Coast only)
- Job Type: Full-time
- Category: Advertising Services
- Date Posted: May 2, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (preference for NYC metro area or Eastern time zone)
🚀 Job Overview
Key aspects of this role include:
- Managing paid social media campaigns across major platforms
- Optimizing campaigns for maximum performance
- Delivering weekly and ad hoc reporting with data-driven insights
- Collaborating with cross-functional teams to achieve client goals
- Staying up-to-date with the latest trends and product offerings in social advertising
ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to launch their paid social career, with a strong interest in beauty, fashion, or luxury brands.
📋 Key Responsibilities
✅ Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
✅ Manage campaign budget pacing and execute bid adjustments as needed
✅ Perform campaign QA on your own campaigns, plus those built by other team members
✅ Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights and recommendations
✅ Pull data and provide insights for campaign wrap-ups and ad hoc reporting deliverables
✅ Seek out learning and maintain understanding of newest paid social product offerings across platforms and stay up-to-date on latest trends in social advertising platforms
✅ Recommend changes to existing products, policies, and processes that improve overall performance
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: BA or equivalent with emphasis on marketing, advertising, or business
- Experience: Up to 2 years of direct experience in buying ads on social platforms
- Required Skills:
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel
- Self-motivated drive to learn and openness to feedback
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
- Organizational prowess to track a high volume of deliverables and priorities
- Excellent verbal and written communication skills
- Demonstrated critical thinking ability
- Preferred Skills:
- Experience with Meta, TikTok, Snapchat, or Pinterest
- Familiarity with Looker or similar data visualization tools
- Knowledge of the luxury, beauty, or fashion industries
ASSUMPTION: While not required, experience with specific social media platforms and data visualization tools can be beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $55,000 - $65,000 (commensurate with candidate experience and location)
- Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level paid social roles in the New York City metropolitan area.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 201-500 employees
- Founded: 2009 (as SocialCode, rebranded to Code3 in 2021)
- Company Description: Code3 operates at the intersection of media, creative, and commerce, helping brands succeed faster through performance marketing. They manage digital advertising for disruptor and global brands across various platforms, including Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT.
- Company Specialties: Paid social media advertising, performance marketing, data-driven insights, creative services, and media planning/buying
📊 Role Analysis
- Career Level: Entry-level to mid-level (depending on experience)
- Reporting Structure: This role reports directly to the Paid Social Manager
- Work Arrangement: Hybrid (preference for NYC metro area or Eastern time zone, with remote flexibility)
- Growth Opportunities: As a growing agency, Code3 offers opportunities for professional development and career advancement within the paid social team and across other departments
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with open floor plans and dedicated team areas
- Office Location(s): 151 W 26th Street, Floor 9, New York, NY 10001, US
- Geographic Context: New York City offers a vibrant, multicultural environment with numerous amenities, cultural attractions, and networking opportunities
- Work Schedule: Standard business hours with flexibility for remote work and occasional overtime during campaign launches or client deadlines
ASSUMPTION: While this role is hybrid, preference is given to candidates based in the New York City metropolitan area or within the Eastern time zone due to required in-person client meetings.
💼 Interview & Application Insights
- Typical Process: Phone/Video screen, take-home assignment, team interview, final interview with hiring manager
- Key Assessment Areas: Campaign management skills, data analysis, communication, problem-solving, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the beauty, fashion, or luxury industries and your passion for social media advertising
- Prepare examples of successful social media campaigns you've managed or contributed to
🛠️ Tools & Technologies
- Google Sheets/Excel
- Looker (or similar data visualization tools)
- Major social media advertising platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Project management tools (e.g., Asana, Trello, or similar)
👔 Cultural Fit Considerations
- Company Values: Code3 values Relentless, Gritty, Nimble humans who are always striving to be better. They prioritize collaboration, continuous learning, and a growth mindset.
- Work Style: Code3 fosters a fast-paced, dynamic work environment that encourages innovation, creativity, and data-driven decision-making. They value open communication, teamwork, and a strong work ethic.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and product offerings in social advertising platforms?
- Can you provide an example of a time when you had to manage multiple projects simultaneously and pay strict attention to detail?
- How do you approach learning from feedback and incorporating it into your work?
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously with tight deadlines
- Staying up-to-date with the rapidly evolving social media advertising landscape
- Balancing client expectations with internal team priorities and workload
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on paid social media advertising, while related roles (e.g., Digital Marketing Specialist, Social Media Manager) may have broader responsibilities or focus on organic social media strategies.
- Industry-specific context: The beauty, fashion, and luxury industries are highly competitive and have unique marketing challenges, requiring a deep understanding of consumer behavior and trends.
- Career path comparison: This role can lead to career advancement opportunities within the paid social team or across other departments, such as media planning, creative services, or account management.
📝 Sample Projects
- Managing a multi-million-dollar social media advertising budget for a luxury fashion brand, optimizing campaigns for maximum ROI
- Developing and executing a social media advertising strategy for a beauty startup, driving brand awareness and customer acquisition
- Collaborating with cross-functional teams to create and launch a social media advertising campaign for a fashion e-commerce platform, targeting specific customer segments and achieving KPIs
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the most challenging aspects of this role, and how has the team addressed them in the past?
- How does Code3 support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it maintained in a hybrid work environment?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/code3/jobs/6859936)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful social media campaigns you've managed or contributed to
- Follow up with the hiring manager after submitting your application, inquiring about next steps and expressing your enthusiasm for the opportunity
