🔹 Job Title: Paid Social Specialist
🔹 Company: Window Nation
🔹 Location: Fulton, MD
🔹 Job Type: Full-time (Individual Contributor)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and campaign management skills. It's ideal for someone with a proven track record in paid social media advertising and experience working in a dynamic, data-driven marketing team.
✅ Manage large-scale ad campaigns across our regional footprints (30+ markets)
✅ Develop and implement comprehensive paid social media strategies to help achieve Window Nation's monthly marketing goals
✅ Develop innovative demand generation strategies that connect with homeowners before they even know they need our solutions
✅ Conduct in-depth audience research and analysis to identify target segments and optimize campaigns accordingly
✅ Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance
✅ Leverage existing attribution models to track customer journeys and propose data-driven improvements
✅ Analyze creative performance data and provide actionable insights to our creative team to optimize ad effectiveness
✅ Conduct competitor analysis and benchmarking to identify opportunities for improvement
✅ Strategize and execute testing opportunities for improving KPI efficiencies with thorough post-analysis
✅ Prepare regular reports and presentations to communicate campaign performance and recommendations to stakeholders
ASSUMPTION: This role requires a strong understanding of paid social media advertising, data analysis, and campaign optimization. It's essential to have experience managing large-scale ad campaigns and working with cross-functional teams.
Education: Bachelor’s degree in marketing, advertising, or a related field preferred
Experience: Minimum of 5 years of hands-on experience in digital marketing, with a focus on paid social media advertising, specifically Meta Business Suite
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is preferred, Window Nation may consider candidates with equivalent experience and a strong portfolio. The required and preferred skills listed are essential for success in this role.
Salary Range: $90,000 - $100,000 a year
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Specialist role with the given experience level. Benefits may include health insurance, retirement plans, and other perks, but specific details are not provided in the original job listing.
Industry: Construction (Home Services)
Company Size: 501-1,000 employees
Founded: 2006
Company Description:
Company Specialties:
Company Website: http://www.windownation.com
ASSUMPTION: Window Nation is a well-established company in the home services industry with a strong focus on growth and customer satisfaction. The company's family-owned roots and commitment to excellent customer service make it an attractive place to work for those interested in the home improvement sector.
Career Level: Mid-level
Reporting Structure: Reports directly to the Performance Marketing Manager
Work Arrangement: On-site, based at the corporate HQ office in Fulton, MD
Growth Opportunities:
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including the chance to work on large-scale campaigns, collaborate with cross-functional teams, and contribute to the company's overall success.
Office Type: Corporate HQ office
Office Location(s): Fulton, MD
Geographic Context:
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: The work environment at Window Nation's corporate HQ office is dynamic and collaborative, with a strong focus on data-driven decision making and continuous improvement. The location in Fulton, MD offers easy access to major cities and outdoor recreation, making it an attractive place to live and work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Social Media Advertising, Meta Business Suite, Campaign Management, Audience Research, Data Analysis, Demand Generation, Attribution Models, Creative Performance Analysis, Competitor Analysis, KPI Optimization, Reporting, Multi-Location Marketing, Strategic Mindset, Affiliate Marketing, Emerging Social Platforms, Home Services
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's campaign management skills, data analysis, and strategic thinking. Tailoring your application materials to highlight your relevant skills and experience will be crucial for success.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack. However, familiarity with Meta Business Suite, Nextdoor, and AI/LLM tools is likely to be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Window Nation values candidates who are growth-oriented, data-driven, collaborative, and customer-focused. The company's work style is dynamic, fast-paced, and focused on continuous improvement, making it an attractive fit for candidates who thrive in such environments.
ASSUMPTION: While this role offers numerous opportunities for growth and success, it also presents several challenges that may require strong organizational skills, adaptability, and a willingness to learn and develop continuously.
ASSUMPTION: While this role shares similarities with other paid social media positions, its focus on multi-location marketing and demand generation sets it apart. Candidates should be prepared to highlight their relevant experience and skills in these areas during the application and interview process.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects and the strategies they used to drive results.
ASSUMPTION: These interview questions are designed to help candidates better understand the team dynamics, company culture, and key priorities for this role. Asking thoughtful questions demonstrates your interest in the position and commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.