Paid Social Specialist

📌 Core Information

🔹 Job Title: Paid Social Specialist
🔹 Company: Global Accelerator
🔹 Location: Bangalore, Karnātaka, India
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 12, 2025

🚀 Job Overview

Key aspects of this role include:
- Scaling client success through strategic media acquisition and data-driven forecasting.
- Engaging with clients, maintaining clear communication about strategies, and ensuring campaign execution that drives measurable growth.
- Collaborating with a team of experts, including Google strategists, creative strategists, and email strategists.
- Working with the CTC Accelerator Program, led by Joy Sharma, to develop and refine growth strategies.
- Contributing to the continuous improvement of CTC's unique approach to media acquisition and growth planning.

ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record in media acquisition and growth planning.

📋 Key Responsibilities

✅ Strategic Media Acquisition & Forecasting:
- Develop precise performance forecasts using CTC's proprietary Prophet system.
- Execute campaigns that drive measurable growth, aligning with daily projected targets.
- Monitor active campaigns, adjusting budgets and strategy as needed to optimize performance.

✅ Client Communication & Collaboration:
- Maintain clear and transparent communication with clients regarding strategies, actions taken, and performance against forecasts.
- Provide daily performance updates and weekly strategy calls to keep clients informed and engaged.
- Collaborate with the team to ensure all work is delivered on time, with optimal quality, and attention to detail.

✅ Team Management & Growth:
- Manage, align, and work with team members, including Google strategists, creative strategists, and email strategists.
- Contribute to the team's growth and success by sharing knowledge, skills, and best practices.
- Participate in the Brain Trust for Ideas, collaborating with team members across clients.

ASSUMPTION: This role requires strong leadership, organizational, and project management skills. The ideal candidate will be able to balance multiple tasks, prioritize effectively, and maintain a high level of attention to detail.

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.

Experience:
- Proven experience (2-5 years) in paid social media, media buying, or a related role.
- Demonstrated success in driving growth and achieving KPIs in a fast-paced environment.

Required Skills:
- Proficiency in data analysis tools, such as Google Sheets, and a strong aptitude for learning new tools.
- Excellent communication skills, both written and verbal, with a talent for crafting persuasive and engaging content.
- Strong problem-solving skills and the ability to think critically and strategically.
- Experience with Facebook Ads Manager, Google Ads, and other social media advertising platforms.
- Familiarity with e-commerce and a passion for driving business growth.

Preferred Skills:
- Experience with the Prophet system or similar forecasting tools.
- Knowledge of SQL or other programming languages.
- Familiarity with the retail, finance, or media buying industries.

ASSUMPTION: Candidates with a background in mathematics, data analytics, business operations, or a related field may also be considered.

💰 Compensation & Benefits

Salary Range:
- First month: $2,000
- Second month: $4,000
- Third month (on average): $7,000 a month
- 1st Year Annual Range: $64,000 - $76,000
- 2nd Year Annual Range: $100,000 - $120,000

Benefits:
- Growth, transparency, and fairness in career development, with clearly defined paths for progression.
- Access to a weekly performance dashboard for objective and subjective metrics.
- Pay transparency with consistent contract terms and a clear roadmap for increasing earnings.
- Regular 1:1 feedback sessions and measurable quality benchmarks to support personal growth.
- Exceptional work recognized and rewarded, with new opportunities daily.
- Fully remote work environment with the ability to pick your schedule and embrace autonomy.

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual salary may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing
Company Size: 51-200 employees
Founded: 2012
Company Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer services covering strategy, data, acquisition, and retention to produce better financial outcomes for their clients.
Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, and more.

📊 Role Analysis

Career Level: Junior to Mid-level
Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
Work Arrangement: On-site, with the ability to pick your schedule and embrace autonomy.

Growth Opportunities:
- Rapid career progression through continuous learning and development.
- Opportunities to contribute to new tools and improvements within CTC's system.
- Mentorship and feedback throughout the development and promotion process.

🌍 Location & Work Environment

Office Type: Fully remote with the ability to pick your schedule.
Office Location: Bangalore, Karnātaka, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and the largest city in the state.
- It is known for its pleasant climate, rich cultural heritage, and vibrant tech industry.
- The city is home to many multinational corporations and startups, offering ample opportunities for professional growth.

Work Schedule: Flexible, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks.

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. The ideal candidate will be comfortable working independently and collaborating with team members across different time zones.

💼 Interview & Application Insights

Typical Process:
1. Submit your application through the provided link.
2. Complete a skills assessment and video interview.
3. Participate in a final interview with the hiring manager.

Key Assessment Areas:
- Data analysis and forecasting skills.
- Communication and presentation skills.
- Problem-solving and strategic thinking.
- Cultural fit and alignment with CTC's values.

Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences.
2. Showcase your understanding of CTC's unique approach to media acquisition and growth planning.
3. Demonstrate your ability to work independently and collaborate effectively in a remote environment.

ATS Keywords: Paid Social Media, Media Buying, Forecasting, Data Analysis, Strategic Planning, Client Communication, Team Management, Growth Marketing, E-commerce, Digital Advertising, Facebook Ads, Google Ads, Instagram Ads, Marketing, Advertising.

ASSUMPTION: The interview process may vary depending on the candidate's skills, experience, and the company's specific needs. It is essential to remain flexible and adaptable throughout the application process.

🛠️ Tools & Technologies
- Google Sheets, Google Ads, Facebook Ads Manager, Instagram Ads, Prophet system, Statlas, and other relevant tools.

👔 Cultural Fit Considerations

Company Values:
- Autodidact: Naturally curious and resourceful, able to absorb information quickly and effectively.
- Unimpeachable Character: Honest, self-aware, and committed to continuous improvement.
- Competitive Greatness: Perform at your best when it matters most, with a strong determination to overcome obstacles and adapt to changing circumstances.

Work Style:
- Autonomy: Embrace independence and self-management, with clear expectations, regular feedback, and measurable quality benchmarks.
- Collaboration: Work effectively with team members, contributing to the team's growth and success.
- Continuous Improvement: Actively seek feedback, refine skills, and strive for personal and professional growth.

Self-Assessment Questions:
1. How do you stay curious and continue learning in a fast-paced, dynamic environment?
2. How do you balance multiple tasks, prioritize effectively, and maintain a high level of attention to detail?
3. How do you adapt to changing circumstances and overcome obstacles to achieve your goals?

ASSUMPTION: The ideal candidate will be able to align with CTC's values, embrace the company's work style, and contribute positively to the team's culture and success.

⚠️ Potential Challenges

1. Workload: The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality and performance.
2. Adaptation: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapt quickly to changes in priorities, tools, or processes.
3. Remote Work: The fully remote work environment may present challenges in maintaining productivity, communication, and work-life balance.
4. Client Management: The role requires strong communication and project management skills to ensure client satisfaction and successful campaign execution.

📈 Similar Roles Comparison

1. Paid Social Media Specialist vs. Media Buyer:
- Both roles focus on media acquisition and campaign optimization, but the Paid Social Media Specialist has a stronger emphasis on data analysis, forecasting, and strategic planning.
- The Media Buyer role may have more focus on tactical execution and less emphasis on strategic decision-making.

2. Industry-Specific Context:
- The advertising and marketing industry is dynamic and fast-paced, with continuous changes in trends, tools, and best practices.
- Success in this role requires a strong ability to adapt, learn quickly, and stay up-to-date with industry developments.

3. Career Path Comparison:
- The Paid Social Media Specialist role offers opportunities for career progression, with potential paths including Senior Strategist, Team Lead, or even Director of Growth Strategy.
- Career growth may depend on the candidate's skills, experience, and the company's specific needs and opportunities.

📝 Sample Projects

1. Campaign Optimization: Develop and implement strategies to optimize an existing campaign's performance, improving click-through rates, conversion rates, and return on ad spend.
2. New Campaign Launch: Collaborate with the team to launch a new campaign, including market research, audience segmentation, ad creative development, and budget allocation.
3. Forecasting & Reporting: Create and maintain accurate forecasts for client growth, using data analysis and strategic planning to inform decision-making and optimize campaign performance.

ASSUMPTION: The specific projects and responsibilities may vary depending on the client's needs, the team's priorities, and the company's overall goals and objectives.

❓ Key Questions to Ask During Interview

1. Role Responsibilities: What are the most critical aspects of the role, and how do they fit with my skills and experience?
2. Team Dynamics: How does this role collaborate with other teams, and what is the team's dynamic and culture?
3. Growth Opportunities: What opportunities are there for professional development and career progression within the company?
4. Work Environment: How does the company support work-life balance, and what resources are available to help me succeed in this role?
5. Company Culture: How does the company's culture align with my personal values and work style, and how does it contribute to the team's success?

ASSUMPTION: The ideal candidate will be proactive in seeking information and asking insightful questions to better understand the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5538129004).
2. Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your fit for the role and the company's unique approach to media acquisition and growth planning.
3. Prepare for a skills assessment and video interview, focusing on your data analysis, communication, and problem-solving skills.
4. Participate in a final interview with the hiring manager, demonstrating your ability to work independently and collaborate effectively in a remote environment.
5. Follow up with the hiring manager within one week of the final interview, expressing your enthusiasm for the role and reiterating your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

📝 Disclaimer

This job description is for a Paid Social Media Specialist role at Global Accelerator, an e-commerce growth agency helping DTC brands achieve profitable scale. The role involves scaling client success through strategic media acquisition and data-driven forecasting, engaging with clients, and collaborating with a team of experts. The ideal candidate will have a strong background in paid social media, media buying, and data analysis, with excellent communication and problem-solving skills. The role offers opportunities for career progression, mentorship, and professional development.