Paid Social Specialist

📌 Core Information

🔹 Job Title: Paid Social Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Meta Ads campaigns
• Focusing on strategy, targeting, and performance analysis
• Working with U.S.-based clients
• Collaborating with cross-functional marketing teams
• Proactively recommending new best practices

ASSUMPTION: This role requires a high level of autonomy and proactivity, with a focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Launch and manage new Meta ad campaigns from scratch, including A/B testing

✅ Independently optimize Meta campaigns based on data trends (ROAS, CTR, CPM) to drive business results

✅ Proactively recommend new best practices to clients based on data analysis and industry trends

✅ Monitor, track, and export performance data, identifying challenges and sharing insights on ad effectiveness

✅ Build comprehensive reports in Excel or Google Sheets, utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly client updates

✅ Test new ad copy and creative assets, particularly when introducing new products or services

✅ Assist in the development of new ad channels as needed, such as TikTok

✅ Collect ad content, assets, and copy from cross-functional marketing teams

✅ Maintain consistent communication with clients through instant messaging, video calls, email, and project management tools

✅ Identify, report, and provide feedback to the creative team on successful creative tests

ASSUMPTION: This role involves a high degree of data analysis and optimization, with a strong focus on client communication and collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience managing Meta ad campaigns, preferably with a focus on direct-to-consumer (DTC) brands or budgets of $50K+

Required Skills:

• Expertise in analyzing Meta ads data, calculating key metrics (ROAS, CTR, CPM), and making proactive optimization recommendations
• Experience building new reports in Excel or Google Sheets to display paid media performance and trends over time
• Proven ability to monitor and optimize ad spend on a daily, weekly, and monthly basis, making budget allocation adjustments as needed
• Strong communication skills (written and verbal) in fluent English
• Proactive daily communication via Slack, email, and video calls, with a bias for action to enhance ad performance
• Demonstrated success working with U.S.-based clients in previous roles
• Ability to work during Eastern Standard Time (EST) hours
• Data analysis experience for performance reporting and campaign optimization
• Passion for creative strategy with an understanding of market trends
• Previous experience working with DTC e-commerce brands

Preferred Skills:

• Familiarity with Northbeam and or 3rd party attribution platforms
• Experience with TikTok ads

ASSUMPTION: Candidates should have a strong background in Meta Ads management, with a proven track record of driving results and optimizing campaigns.

💰 Compensation & Benefits

Salary Range: PHP 55,000 to PHP 85,000 per month

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: 9:00 AM to 5:00 PM EST, Monday to Friday

ASSUMPTION: The salary range is based on industry standards for a Paid Social Specialist role with the required experience level in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, specializing in providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: GrowthAssistant is a small company with 2-10 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact.

Founded: GrowthAssistant was founded in 2021, making it a relatively new company with a strong focus on growth and innovation.

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• The company helps marketing teams focus on brand, strategy, and results, leaving their manual, repetitive, implementation work to a qualified Growth Assistant
• GrowthAssistant offers services such as offshore talent, digital marketing, growth marketing, design assistant, SDR assistant, SDR, and training specialist

Company Specialties:

• Offshore talent
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com

ASSUMPTION: GrowthAssistant is a growing company with a strong focus on providing high-quality offshore talent to marketing teams, allowing clients to focus on strategic aspects of their business.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in paid social media management.

Reporting Structure: The Paid Social Specialist will report directly to the Marketing Manager and work closely with cross-functional marketing teams.

Work Arrangement: This is a remote role based in the Philippines, with a flexible work schedule that allows for a healthy work-life balance.

Growth Opportunities:

• Expanding skills in new ad channels, such as TikTok
• Developing expertise in data analysis and optimization
• Gaining experience working with U.S.-based clients
• Potential career progression into management or senior roles within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on continuous learning and development.

🌍 Location & Work Environment

Office Type: Remote (work-from-home setup)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The country has a rich culture, with a blend of Malay, Spanish, and American influences
• The official languages are Filipino and English, with English being widely spoken

Work Schedule: 9:00 AM to 5:00 PM EST, Monday to Friday, with flexible hours and the opportunity to work remotely

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the opportunity to work from the comfort of one's own home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment (data analysis and optimization task)
• Final interview with the Marketing Manager and other team members

Key Assessment Areas:

• Data analysis and optimization skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Highlight relevant experience and achievements in Meta Ads management
• Demonstrate a strong understanding of data analysis and optimization techniques
• Showcase excellent communication and presentation skills
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Meta Ads, audience segmentation, budget management, performance analysis, data analysis, communication skills, creative strategy, reporting, optimization, A/B testing, client management, e-commerce, tracking methodologies, trend analysis, ad campaign management, creative testing

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis and optimization skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• Excel or Google Sheets
• Slack
• Zoom
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for paid social media management, with a focus on data analysis and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Continuous learning
• Collaboration
• Accountability

Work Style:

• Autonomous and proactive
• Data-driven and analytical
• Collaborative and communicative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of driving results through data analysis and optimization?
• Are you comfortable working independently and taking initiative?
• Do you thrive in a collaborative, team-based environment?
• Are you adaptable and able to learn new tools and technologies quickly?

ASSUMPTION: GrowthAssistant values candidates who are data-driven, proactive, and collaborative, with a strong focus on continuous learning and development.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with industry trends and best practices
• Working with U.S.-based clients and managing time zone differences
• Maintaining a healthy work-life balance in a remote work environment

ASSUMPTION: These challenges can be overcome with strong time management skills, proactivity, and a focus on continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Paid Media Specialist or Social Media Manager, but with a focus on Meta Ads and data analysis
• Compared to other marketing roles, this position requires a higher level of data analysis and optimization skills
• Career progression in this role could lead to senior marketing roles, such as Marketing Manager or Director of Marketing

ASSUMPTION: This role is well-suited for experienced marketing professionals looking to advance their careers in paid social media management, with a focus on data analysis and optimization.

📝 Sample Projects

• Developing and implementing a new Meta Ads campaign for a DTC e-commerce brand
• Analyzing campaign performance data and optimizing ad spend to improve ROAS
• Creating comprehensive performance reports for clients, utilizing advanced Excel or Google Sheets functions

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does GrowthAssistant support the professional development of its employees?
• What are the most challenging aspects of working with U.S.-based clients?
• How does GrowthAssistant measure the success of its paid social media campaigns?
• What opportunities are there for career growth and advancement within the marketing department?

ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role, the company culture, and the opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the technical assessment by brushing up on your data analysis and optimization skills
• Research the company and industry to demonstrate your enthusiasm and understanding
• Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.