📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Walmart
🔹 Location: NY New York 230 Park Avenue South
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading paid social channel implementation and development
- Maximizing customer growth at cost-effective levels
- Collaborating cross-functionally with other teams
- Optimizing paid social activity with an ROI focus
- Keeping up-to-date with market trends and developments
ASSUMPTION: This role requires a strong background in paid social media strategy and execution, with a focus on driving growth and optimizing return on investment.
📋 Key Responsibilities
✅ Hands-on technical bid-based buying and optimization across several platforms
✅ Own the strategy and performance of paid social activity
✅ Application of advanced in-platform bidding for optimization
✅ Lead Paid Social planning and media-buying across multiple campaigns
✅ Work closely with planning teams to recommend effective growth strategies and budget
✅ Lead Social innovation within the team and the effective use of relevant tools
✅ Clearly communicate performance and uncover growth levers
✅ Effectively collaborate with other teams and internal stakeholders
ASSUMPTION: This role involves a high level of technical proficiency in paid social media platforms and a strong analytical mindset to optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in a similar role
Required Skills:
- Proven experience in media strategy and execution within buying platforms
- Strong analytical skills and experience with Direct Response campaigns
- Ability to manage multiple campaigns at once
- Experience with app campaigns and Mobile Marketing Attribution preferred
Preferred Skills:
- Experience with Kochava or Apps Flyer
- Familiarity with ad tech solutions for automated social buying
ASSUMPTION: Candidates with a proven track record in paid social media strategy and execution, along with strong analytical skills, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $95,550.00 - $177,450.00 per year
Benefits:
- Health Insurance Coverage
- Employee Wellness Program
- Life Insurance
- Disability Insurance
- Retirement Savings Plan
- Paid Holidays
- Sick Time
- Vacation
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on eCommerce and technology
Company Size: 10,001+ employees, offering a large and diverse work environment
Founded: 1962, with a rich history in retail innovation and growth
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- Known for its commitment to helping customers save money and live better
- Emphasizes innovation, technology, and a strong company culture
Company Specialties:
- Retail operations and management
- eCommerce and digital marketing
- Supply chain and logistics
- Technology and innovation
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's large size and diverse operations offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Paid Social Manager, with potential for team leadership in the future
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential for career progression within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a large, global organization
ASSUMPTION: This role offers strong potential for career growth and development within Walmart's marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 230 Park Avenue South, NY New York
Geographic Context:
- New York City offers a vibrant and dynamic work environment
- Close proximity to public transportation and various amenities
- Opportunities for networking and professional development
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with potential for flexible hours
ASSUMPTION: The New York office provides a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Paid Social Manager
Key Assessment Areas:
- Technical proficiency in paid social media platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Walmart's values
Application Tips:
- Highlight relevant experience and achievements in paid social media strategy and execution
- Demonstrate a strong understanding of Walmart's business and marketing objectives
- Showcase your analytical skills and ability to optimize performance
ATS Keywords: Paid Social, Media Strategy, Campaign Management, Optimization, Analytics, Project Management, Troubleshooting, Direct Response, Mobile Marketing Attribution, Bidding, Collaboration, Communication, Growth Strategies, Market Trends, Ad Tech Solutions, Testing
ASSUMPTION: Walmart's application process is designed to assess candidates' technical proficiency, analytical skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Facebook Business Manager
- Snapchat Ads Manager
- TikTok Ads Manager
- Twitter Ads
- Pinterest Ads
- Reddit Ads
- Kochava or Apps Flyer (preferred)
- Ad tech solutions for automated social buying
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Act with integrity
- Respect the individual
- Value diversity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you demonstrate Walmart's commitment to customer first in your daily work?
- Can you provide an example of a time when you used data to drive a strategic decision in a paid social campaign?
- How do you handle changes in market trends or platform updates, and how do you adapt your strategies accordingly?
ASSUMPTION: Candidates who demonstrate a strong alignment with Walmart's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing social media landscape
- Collaborating effectively with cross-functional teams, requiring strong communication and collaboration skills
- Working in a large organization, which may present challenges in terms of decision-making and bureaucracy
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and navigate a large organizational structure.
📈 Similar Roles Comparison
- Compared to other paid social media roles, this position offers a higher level of responsibility and autonomy in driving growth and optimizing performance
- Walmart's size and global presence provide unique opportunities for career growth and development
- This role may offer more opportunities for collaboration and cross-functional work compared to smaller organizations
ASSUMPTION: Candidates should consider the unique opportunities and challenges presented by working in a large, global organization like Walmart.
📝 Sample Projects
- Developing and executing a paid social media strategy to drive customer acquisition and retention for a new product launch
- Optimizing a paid social media campaign to improve return on ad spend (ROAS) by 20% within three months
- Collaborating with the creative team to develop engaging and effective ad content for multiple platforms
ASSUMPTION: These sample projects illustrate the types of initiatives and campaigns the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Walmart support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Walmart measure the success of its paid social media campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the opportunities for growth and development within Walmart's marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media strategy and execution
- Prepare for your interview by researching Walmart's business and marketing objectives, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
