📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Jellyfish
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (60% remote)
🚀 Job Overview
Key aspects of this role include:
- Managing paid social media campaigns for global clients
- Collaborating with internal and client service teams
- Analyzing campaign performance and identifying strategic opportunities
- Working with proprietary technology to drive business growth
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Manage digital media paid social campaigns, focusing on revenue and profit growth while adhering to budget goals
✅ Implement campaigns on various social networks and perform or assist in validation/audits
✅ Measure campaign performance and identify areas for improvement
✅ Collaborate with internal and client service teams to ensure smooth campaign implementation
✅ Analyze campaign performance and identify strategic opportunities to exceed client expectations and KPIs
ASSUMPTION: This role requires a strong understanding of paid social media advertising, with a focus on driving results and maximizing ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2 years of experience managing paid social accounts, particularly on platforms like Meta, TikTok, and LinkedIn
Required Skills:
- Proficient in conversion campaigns, ecommerce, leads, and branding
- Certifications within Meta media buying (desirable)
- Twitter (X), Pinterest (desirable)
- GA4, Adobe Analytics, Appsflyer (desirable)
Preferred Skills:
- Fluency in Spanish (for better communication with local teams and clients)
- Experience with other social media platforms (e.g., Snapchat, Pinterest)
ASSUMPTION: While not explicitly stated, having experience with multiple social media platforms and being bilingual (English/Spanish) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: MXN 50,000 - 70,000 per month (based on experience level and industry standards for Mexico City)
Benefits:
- Savings fund: You save 5% of your monthly income, and Jellyfish contributes the same amount
- Custom work environment: Work remotely for up to 60% of your days
- Growth, your way: Access to LinkedIn Learning with unlimited online courses
- Health insurance: Private health insurance policy with visual and dental plan coverage
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Specialist in Mexico City with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Jellyfish is a global digital marketing agency specializing in integrated marketing, data-driven insights, and innovative technology solutions.
Company Size: 1,001-5,000 employees (globally)
Founded: 2005, with headquarters in London, UK
Company Description:
- Jellyfish believes in empowering individual differences and fostering a collaborative environment
- The company offers a unique fusion of tech enthusiasts, creative minds, and media and data experts
- Jellyfish is committed to embracing diverse perspectives to drive innovation and reinvent media activation
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimization
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Paid Media Capability
Reporting Structure: Reports directly to the Paid Social Director, with potential collaboration with internal and client service teams
Work Arrangement: Hybrid, with the option to work remotely for up to 60% of the time
Growth Opportunities:
- Potential to work on global client campaigns and gain international experience
- Opportunity to develop skills in other areas of digital marketing, such as search, analytics, or creative
- Possibility to advance to a senior or management role within the Paid Media Capability
ASSUMPTION: This role offers a unique blend of local and global exposure, with opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Jellyfish Mexico City office is located in a modern, collaborative workspace
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture and diverse population
- The city offers a mix of historic and modern architecture, with numerous museums, parks, and entertainment options
- Mexico City has a humid subtropical climate, with warm temperatures year-round
Work Schedule: Full-time, with flexible hours and the option to work remotely for up to 60% of the time
ASSUMPTION: Working in Mexico City offers a unique blend of cultural experiences and professional opportunities, with a flexible work environment that caters to individual needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the Paid Social Director and a member of the internal team
- Final decision and offer
Key Assessment Areas:
- Understanding of paid social media advertising and campaign management
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Highlight relevant experience and achievements in paid social media advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Research Jellyfish's company culture and values to demonstrate your cultural fit
ATS Keywords: Paid Social, Campaign Management, Social Media Advertising, Conversion Campaigns, Ecommerce, Branding, Meta Media Buying, Twitter, Pinterest, GA4, Adobe Analytics, Appsflyer
ASSUMPTION: The interview process will focus on assessing your technical skills, cultural fit, and ability to thrive in a collaborative, global work environment.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta, TikTok, LinkedIn, Twitter, Pinterest)
- Analytics tools (e.g., GA4, Adobe Analytics, Appsflyer)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering individual differences
- Fostering a collaborative environment
- Driving innovation through diverse perspectives
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embrace and leverage individual differences to drive innovation and success?
- Can you provide an example of a time when you worked effectively in a team to achieve a common goal?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: Jellyfish values a diverse and inclusive work environment, and candidates who can demonstrate their ability to thrive in such an environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing industry, with constant changes in algorithms, trends, and best practices
- Collaborating effectively with remote teams and clients, requiring strong communication and interpersonal skills
- Working in a global environment, with potential language barriers and cultural differences
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Paid Social Specialist vs. Social Media Manager: The former focuses more on paid advertising campaigns, while the latter may have a broader scope, including organic social media management and content creation
- Industry-specific context: The digital marketing industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous innovation
- Career path comparison: This role can serve as a stepping stone to senior or management positions within the Paid Media Capability or other areas of digital marketing
ASSUMPTION: Understanding the differences between similar roles and the industry context can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Managing a global ecommerce campaign for a major retail client, with a focus on driving revenue and profit growth
- Collaborating with the creative team to develop engaging ad content for a branding campaign on multiple social media platforms
- Analyzing campaign performance data to identify trends and opportunities, and presenting findings to the client and internal stakeholders
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media Capability?
- How does Jellyfish support the professional development and growth of its employees?
- What are the most challenging aspects of working in a global, collaborative environment, and how does Jellyfish address these challenges?
- How does Jellyfish measure the success of its paid social media campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and advancement within the Paid Media Capability and the broader digital marketing industry at Jellyfish?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Jellyfish1/744000056749819-paid-social-specialist
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on paid social media advertising and campaign management
- Prepare for the interview process by researching Jellyfish's company culture, values, and industry trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
