📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Soar With Us
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-First (UK-Based)
🚀 Job Overview
Key aspects of this role include:
- Strategizing, building, and optimizing Meta and TikTok ad campaigns for D2C brands
- Managing large media budgets and ensuring campaign performance aligns with client growth KPIs
- Collaborating directly with clients and working closely with the Senior Paid Social Manager
- Staying current with platform changes and best practices in eCommerce and paid media
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving measurable growth for clients.
📋 Key Responsibilities
✅ Own and execute paid ad strategies that drive growth for D2C brands
✅ Manage large media budgets and ensure campaign performance aligns with client growth KPIs
✅ Strategize, build, and optimize Meta and TikTok ad campaigns across multiple clients
✅ Collaborate directly with clients via Slack and video calls to share updates, performance insights, and ideas
✅ Use tools such as Triple Whale, Motion, and Klaviyo to monitor and improve results
✅ Actively monitor campaign performance and troubleshoot underperforming ads and creative variations
✅ Contribute insights and testing ideas to improve ad creative, landing pages, and customer journeys
✅ Work closely with the Senior Paid Social Manager and peers to maintain a high standard of delivery across accounts
✅ Stay current with platform changes and best practices across eCommerce and paid media
ASSUMPTION: This role involves a high level of responsibility and requires strong attention to detail and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience running Meta and TikTok ads specifically for D2C e-commerce brands
Required Skills:
- Strong understanding of Shopify stores and customer acquisition strategies
- Familiarity with tools such as Triple Whale, Klaviyo, and Motion (or similar alternatives)
- Proven ability to manage £1–2k+ per day in ad spend across multiple campaigns
- Confident communicator who can lead client comms and present performance clearly
- Data-driven mindset with an eye for testing and optimisation
- Excellent time management and attention to detail across multiple client accounts
Preferred Skills:
- Experience working remotely in a team environment
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in paid social for eCommerce and a data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £40,000 per year (based on experience and performance)
Benefits:
- Extra holiday – take your birthday off, on us
- Company pension scheme
- Regular training and personal development
- Monthly team incentives and Kudos reward scheme
- Annual salary reviews tied to performance and contribution
- Christmas bonus based on performance and tenure
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work abroad for up to 30 days a year
ASSUMPTION: The salary range provided is based on industry standards for a Paid Social Specialist role in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in eCommerce growth and digital marketing strategies
Company Size: Small (11-50 employees), offering a close-knit team environment and opportunities for growth
Founded: 2019, with a focus on advanced digital marketing strategies for eCommerce businesses
Company Description:
- Multi-award-winning e-commerce growth agency
- Official partners of Meta, TikTok, and Klaviyo
- Committed to creating a diverse and inclusive work environment
Company Specialties:
- Paid social advertising
- E-commerce growth strategies
- Advanced digital marketing techniques
Company Website: soarwithus.co
ASSUMPTION: Soar With Us is a dynamic and growing agency with a strong focus on performance and client success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for progression to Senior Paid Social Specialist or Manager within 6-12 months
Reporting Structure: Reports directly to the Senior Paid Social Manager
Work Arrangement: Remote-first, with optional access to a Leeds office and the opportunity to work abroad for up to 30 days a year
Growth Opportunities:
- Progression to Senior Paid Social Specialist or Manager within 6-12 months
- Expanding client portfolio and managing higher-spend campaigns
- Strategic planning and potentially managing junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path to senior-level positions.
🌍 Location & Work Environment
Office Type: Remote-first, with an optional Leeds office
Office Location(s): Leeds, UK
Geographic Context:
- United Kingdom, with a focus on the eCommerce market
- Remote work environment, with the option to work abroad for up to 30 days a year
- Close-knit team culture, with opportunities for collaboration and growth
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work abroad for up to 30 days a year
ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work with a diverse range of clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Senior Paid Social Manager
- Technical assessment or case study presentation
- Final interview with the company founders
Key Assessment Areas:
- Paid social advertising expertise
- Data-driven mindset and analytical skills
- Communication and client management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid social advertising for eCommerce brands
- Tailor your resume and cover letter to emphasize your data-driven mindset and analytical skills
- Prepare for technical questions and be ready to discuss your approach to campaign optimization and testing
ATS Keywords: Paid Social, Media Buying, Meta Ads, TikTok Ads, Acquisition Strategy, Data-Driven Mindset, Client Communication, Campaign Optimization, E-commerce, Shopify, Performance Strategy, Creative Testing, Budget Management, Time Management, Attention to Detail
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, data-driven mindset, and cultural fit with the company.
🛠️ Tools & Technologies
- Triple Whale
- Motion
- Klaviyo
- Meta Ads Manager
- TikTok Ads Manager
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Client focus and results orientation
Work Style:
- Remote and flexible work environment
- Autonomous and self-driven
- Results-oriented and focused on client success
- Collaborative and open to feedback
Self-Assessment Questions:
- Do you have a strong data-driven mindset and a passion for continuous learning?
- Are you comfortable working autonomously and managing your own time effectively?
- Do you thrive in a collaborative environment and enjoy working closely with clients?
ASSUMPTION: Candidates who align with Soar With Us' company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing large media budgets and ensuring campaign performance aligns with client growth KPIs
- Staying current with platform changes and best practices in eCommerce and paid media
- Working remotely and managing time effectively in a fast-paced environment
- Balancing multiple client accounts and priorities
ASSUMPTION: These challenges can be overcome with strong time management skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Soar With Us focuses exclusively on eCommerce growth and digital marketing strategies
- The Paid Social Specialist role at Soar With Us offers a high level of autonomy and responsibility, with a clear path to senior-level positions
- Compared to other roles in the industry, this position offers a unique opportunity to work with a diverse range of clients and drive measurable growth for D2C brands
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a paid social strategy for a high-growth D2C brand, with a monthly ad spend of £25,000
- Optimizing campaign performance for a client with a focus on reducing cost per acquisition and improving return on ad spend
- Collaborating with the creative team to develop and test new ad creative, with a focus on improving click-through rates and conversion rates
ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges the Paid Social Specialist may face in this role.
❓ Key Questions to Ask During Interview
- How does Soar With Us support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Soar With Us approach client communication and collaboration?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Soar With Us measure the success of its paid social campaigns, and what metrics are most important?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social advertising for eCommerce brands
- Prepare for technical questions and be ready to discuss your approach to campaign optimization and testing
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
