S

Paid Social Specialist

Soar With Us
Full-time
Remote
Worldwide
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Social Specialist

πŸ”Ή Company: Soar With Us

πŸ”Ή Location: United Kingdom (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote-First (UK-Based)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategizing, building, and optimizing Meta and TikTok ad campaigns for D2C brands
  • Managing large media budgets and ensuring campaign performance aligns with client growth KPIs
  • Collaborating directly with clients and working closely with the Senior Paid Social Manager
  • Staying current with platform changes and best practices in eCommerce and paid media

ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving measurable growth for clients.

πŸ“‹ Key Responsibilities

βœ… Own and execute paid ad strategies that drive growth for D2C brands

βœ… Manage large media budgets and ensure campaign performance aligns with client growth KPIs

βœ… Strategize, build, and optimize Meta and TikTok ad campaigns across multiple clients

βœ… Collaborate directly with clients via Slack and video calls to share updates, performance insights, and ideas

βœ… Use tools such as Triple Whale, Motion, and Klaviyo to monitor and improve results

βœ… Actively monitor campaign performance and troubleshoot underperforming ads and creative variations

βœ… Contribute insights and testing ideas to improve ad creative, landing pages, and customer journeys

βœ… Work closely with the Senior Paid Social Manager and peers to maintain a high standard of delivery across accounts

βœ… Stay current with platform changes and best practices across eCommerce and paid media

ASSUMPTION: This role involves a high level of responsibility and requires strong attention to detail and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience running Meta and TikTok ads specifically for D2C e-commerce brands

Required Skills:

  • Strong understanding of Shopify stores and customer acquisition strategies
  • Familiarity with tools such as Triple Whale, Klaviyo, and Motion (or similar alternatives)
  • Proven ability to manage Β£1–2k+ per day in ad spend across multiple campaigns
  • Confident communicator who can lead client comms and present performance clearly
  • Data-driven mindset with an eye for testing and optimisation
  • Excellent time management and attention to detail across multiple client accounts

Preferred Skills:

  • Experience working remotely in a team environment
  • Fluency in additional languages

ASSUMPTION: Candidates with a strong background in paid social for eCommerce and a data-driven mindset will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£40,000 per year (based on experience and performance)

Benefits:

  • Extra holiday – take your birthday off, on us
  • Company pension scheme
  • Regular training and personal development
  • Monthly team incentives and Kudos reward scheme
  • Annual salary reviews tied to performance and contribution
  • Christmas bonus based on performance and tenure

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work abroad for up to 30 days a year

ASSUMPTION: The salary range provided is based on industry standards for a Paid Social Specialist role in the UK.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services, specializing in eCommerce growth and digital marketing strategies

Company Size: Small (11-50 employees), offering a close-knit team environment and opportunities for growth

Founded: 2019, with a focus on advanced digital marketing strategies for eCommerce businesses

Company Description:

  • Multi-award-winning e-commerce growth agency
  • Official partners of Meta, TikTok, and Klaviyo
  • Committed to creating a diverse and inclusive work environment

Company Specialties:

  • Paid social advertising
  • E-commerce growth strategies
  • Advanced digital marketing techniques

Company Website: soarwithus.co

ASSUMPTION: Soar With Us is a dynamic and growing agency with a strong focus on performance and client success.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for progression to Senior Paid Social Specialist or Manager within 6-12 months

Reporting Structure: Reports directly to the Senior Paid Social Manager

Work Arrangement: Remote-first, with optional access to a Leeds office and the opportunity to work abroad for up to 30 days a year

Growth Opportunities:

  • Progression to Senior Paid Social Specialist or Manager within 6-12 months
  • Expanding client portfolio and managing higher-spend campaigns
  • Strategic planning and potentially managing junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path to senior-level positions.

🌍 Location & Work Environment

Office Type: Remote-first, with an optional Leeds office

Office Location(s): Leeds, UK

Geographic Context:

  • United Kingdom, with a focus on the eCommerce market
  • Remote work environment, with the option to work abroad for up to 30 days a year
  • Close-knit team culture, with opportunities for collaboration and growth

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work abroad for up to 30 days a year

ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work with a diverse range of clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the Senior Paid Social Manager
  • Technical assessment or case study presentation
  • Final interview with the company founders

Key Assessment Areas:

  • Paid social advertising expertise
  • Data-driven mindset and analytical skills
  • Communication and client management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in paid social advertising for eCommerce brands
  • Tailor your resume and cover letter to emphasize your data-driven mindset and analytical skills
  • Prepare for technical questions and be ready to discuss your approach to campaign optimization and testing

ATS Keywords: Paid Social, Media Buying, Meta Ads, TikTok Ads, Acquisition Strategy, Data-Driven Mindset, Client Communication, Campaign Optimization, E-commerce, Shopify, Performance Strategy, Creative Testing, Budget Management, Time Management, Attention to Detail

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, data-driven mindset, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Triple Whale
  • Motion
  • Klaviyo
  • Meta Ads Manager
  • TikTok Ads Manager

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Continuous learning and improvement
  • Collaboration and teamwork
  • Client focus and results orientation

Work Style:

  • Remote and flexible work environment
  • Autonomous and self-driven
  • Results-oriented and focused on client success
  • Collaborative and open to feedback

Self-Assessment Questions:

  • Do you have a strong data-driven mindset and a passion for continuous learning?
  • Are you comfortable working autonomously and managing your own time effectively?
  • Do you thrive in a collaborative environment and enjoy working closely with clients?

ASSUMPTION: Candidates who align with Soar With Us' company values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing large media budgets and ensuring campaign performance aligns with client growth KPIs
  • Staying current with platform changes and best practices in eCommerce and paid media
  • Working remotely and managing time effectively in a fast-paced environment
  • Balancing multiple client accounts and priorities

ASSUMPTION: These challenges can be overcome with strong time management skills, a data-driven mindset, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional advertising agencies, Soar With Us focuses exclusively on eCommerce growth and digital marketing strategies
  • The Paid Social Specialist role at Soar With Us offers a high level of autonomy and responsibility, with a clear path to senior-level positions
  • Compared to other roles in the industry, this position offers a unique opportunity to work with a diverse range of clients and drive measurable growth for D2C brands

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

πŸ“ Sample Projects

  • Developing and executing a paid social strategy for a high-growth D2C brand, with a monthly ad spend of Β£25,000
  • Optimizing campaign performance for a client with a focus on reducing cost per acquisition and improving return on ad spend
  • Collaborating with the creative team to develop and test new ad creative, with a focus on improving click-through rates and conversion rates

ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges the Paid Social Specialist may face in this role.

❓ Key Questions to Ask During Interview

  • How does Soar With Us support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Soar With Us approach client communication and collaboration?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Soar With Us measure the success of its paid social campaigns, and what metrics are most important?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in paid social advertising for eCommerce brands
  • Prepare for technical questions and be ready to discuss your approach to campaign optimization and testing
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.