Paid Social Specialist - Cotton On Global Support Centre

📌 Core Information

🔹 Job Title: Paid Social Specialist - Cotton On Global Support Centre

🔹 Company: Cotton On Group

🔹 Location: Geelong, Victoria, Australia

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing global performance social media marketing strategy via a data-informed full-funnel approach
• Managing, executing, and scaling the paid acquisition strategy across all paid social channels and regions
• Driving profitable growth through data-driven, highly creative paid social strategies
• Collaborating with cross-functional teams to achieve short- and long-term business media objectives

ASSUMPTION: This role requires a strong understanding of various social media ad platforms and a passion for data-driven marketing strategies.

📋 Key Responsibilities

✅ Implementing and managing global performance social media marketing strategy

✅ Executing and scaling paid acquisition strategy across all paid social channels and regions

✅ Driving profitable growth through data-informed, creative paid social strategies

✅ Collaborating with cross-functional teams to achieve business media objectives

✅ Analyzing and reporting on campaign performance to optimize results

✅ Staying up-to-date with industry trends and best practices

ASSUMPTION: The role may involve working with a variety of stakeholders, including marketing teams, designers, and data analysts.

🎯 Required Qualifications

Education: Degree or qualification in a relevant field (e.g., PR, Social Media, Digital)

Experience: Demonstrated experience establishing and managing campaigns across Meta, TikTok, Pinterest, and Snapchat ad platforms

Required Skills:

• Analytical problem-solving and research skills
• Strong communication skills and ability to engage and influence key stakeholders
• High level of organization, project management, and planning skills
• Strong knowledge of web and social analytics platform tools

Preferred Skills:

• Experience with global brands or multinational corporations
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a similar role or relevant industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Geelong, the estimated salary range is AU$70,000 - AU$90,000 per annum.

Benefits:

• 50% team member discount off all brands
• World-class office with a state-of-the-art wellness centre
• Brand-new childcare centre onsite
• In-house café with chef-prepared healthy meals
• Flexible working arrangements
• Competitive salary packaging
• On-site concierge services
• Employee assistance program
• Part-time work with full-time pay for returning parents
• Team mingle celebrations and speaker series
• Dog-friendly office

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: 10,001+ employees (Global)

Founded: 1991

Company Description:

• Cotton On Group is a global fashion and lifestyle brand with a purpose to make a positive difference in people’s lives
• The company started as a single 'shop' in the boot of a Ford Bronco in Geelong, Australia, and has since grown to include eight Aussie lifestyle brands
• Cotton On Group prioritizes people and the planet while delivering great products to customers worldwide

Company Specialties:

• Retail
• Fashion
• Global expansion
• Sustainability and social responsibility

Company Website: cottonongroup.com.au

ASSUMPTION: Cotton On Group's commitment to sustainability and social responsibility is a significant aspect of its company culture.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: The role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with flexible working arrangements

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding skills and knowledge in digital marketing and social media strategies
• Potential international opportunities as the company continues to grow globally

ASSUMPTION: The role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: World-class office with a state-of-the-art wellness centre

Office Location(s): 14 Shepherd Court, Geelong, Victoria, Australia 3215

Geographic Context:

• Geelong is a coastal city located approximately 75 km southwest of Melbourne, Australia's second-largest city
• The city offers a relaxed lifestyle with a mix of urban and coastal living
• Geelong has a growing tech and startup scene, with several co-working spaces and incubators

Work Schedule: Standard business hours with flexible working arrangements

ASSUMPTION: The office environment at Cotton On Group is designed to promote employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or video interview with the hiring manager
• Final interview with the Marketing Manager or another senior team member

Key Assessment Areas:

• Understanding of social media marketing strategies and platforms
• Analytical and problem-solving skills
• Communication and stakeholder engagement skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in social media marketing
• Demonstrate a strong understanding of data-driven marketing strategies
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of successful social media campaigns you've managed or contributed to

ATS Keywords: Paid Social, Social Media Marketing, Data-Driven Strategies, Global Brands, Marketing Campaigns, Stakeholder Engagement, Web Analytics, Social Analytics

ASSUMPTION: The application process at Cotton On Group is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Pinterest Ads Manager
• Snapchat Ads Manager
• Google Analytics
• Social media listening and analytics tools (e.g., Hootsuite, Sprout Social, Brand24)

ASSUMPTION: The role may require experience with additional tools and technologies, depending on the specific needs of the company and the campaign.

👔 Cultural Fit Considerations

Company Values:

• Optimistic
• Passionate
• Real
• Energetic
• Collaborative
• Ethical

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Cotton On Group's company values, particularly 'optimistic' and 'passionate'?
• How comfortable are you working in a fast-paced, collaborative environment with multiple stakeholders?
• How do you approach data-driven decision-making and continuous learning in your role?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Cotton On Group's values will have a competitive advantage.

⚠️ Potential Challenges

• Managing multiple social media ad platforms simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Collaborating with cross-functional teams and stakeholders with varying priorities and expectations
• Working in a global role with diverse regional requirements and cultural nuances

ASSUMPTION: The role may present unique challenges that require strong problem-solving skills and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on paid social media strategies and requires a deep understanding of various ad platforms
• Cotton On Group's global presence and diverse brand portfolio offer unique opportunities for growth and exposure to different markets
• This role may provide opportunities for career progression into senior marketing or management positions within the company

ASSUMPTION: The role offers unique opportunities and challenges compared to similar marketing positions in the industry.

📝 Sample Projects

• Developing and executing a global paid social media campaign to launch a new product line
• Analyzing and optimizing campaign performance to maximize ROI and drive business growth
• Collaborating with designers and content creators to develop engaging and on-brand creative assets for social media advertising

ASSUMPTION: The role may involve various projects that require strong collaboration, creativity, and analytical skills.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy and business objectives of Cotton On Group?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cotton On Group support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does Cotton On Group measure the success of its paid social media marketing campaigns, and what KPIs are most important?

ASSUMPTION: Asking insightful questions demonstrates a strong interest in the role and the company, and can help assess cultural fit and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Cotton On Group careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful social media marketing campaigns you've managed or contributed to
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.