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Paid Social Specialist - Part Time

Builder.ai - What would you Build?
Full-time
Remote
Worldwide
🎯 Performance Marketing

📌 Core Information

🔹 Job Title: Paid Social Specialist - Part Time

🔹 Company: Builder.ai - What would you Build?

🔹 Location: Remote

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

  • Owning end-to-end paid social campaigns, from strategy to execution and optimization
  • Driving a performance-creative testing program to lower customer acquisition costs
  • Managing significant monthly budgets across various platforms
  • Collaborating with cross-functional teams to ensure campaign success
  • Analyzing data and presenting insights to stakeholders

ASSUMPTION: This role requires a high level of independence and self-management, as well as strong communication skills to collaborate effectively with remote teams.

📋 Key Responsibilities

✅ Translate ICP/segment briefs into UK & US paid-social plans (LinkedIn, Meta, YouTube, TikTok, Reddit)

✅ Build media mix & budget pacing models for six-figure monthly spend

✅ Set up, QA and launch ads, audiences, pixel/conversion APIs

✅ Own naming taxonomies & UTM governance so data flows cleanly into GA4/HubSpot

✅ Architect test matrices (hooks, formats, motion vs static, UGC vs brand) and rapidly brief designers / editors

✅ Analyze thumb-stop %, hold rate and post-click quality to decide winners

✅ Run daily/weekly bid & budget adjustments, audience refreshes, creative rotations

✅ Proactively propose “scale tests” (new channels, retargeting logic, offer variants)

✅ Build Looker Studio dashboards and concise exec read-outs (SQLs, pipeline $, CAC, payback)

✅ Present insights to VP Growth & Head of People Ops weekly

✅ Document playbooks, train junior PMMs/SDRs on ad feedback loops, and recommend tooling (e.g., Motion, Reprise, Black Crow)

ASSUMPTION: This role involves a high level of technical proficiency and requires staying up-to-date with the latest trends and best practices in paid social advertising.

🎯 Required Qualifications

Experience: 3-5+ years B2B paid-social ownership with demonstrable lead-gen revenue impact

Required Skills:

  • Proven command of £/$100k+ monthly budgets across LinkedIn + Meta (bonus: TikTok, X, Reddit, YouTube)
  • Deep understanding of performance-creative science (content hierarchy, hook testing, feed-first design)
  • Fluent in conversion tracking (offline events, CAPI, HubSpot/GA4, Salesforce or equivalent)
  • Data-driven storyteller—comfortable turning pivot-table insights into clear exec actions
  • Strait-edge project management: you hit launch dates, document changes, and escalate blockers fast
  • Strong written & verbal comms; able to collaborate async with designers, copywriters, dev, and RevOp

Preferred Skills:

  • Experience marketing AI / SaaS products to SMB buyers
  • ABM or intent-signal retargeting (6sense, Demandbase, RollWorks)
  • Experience with motion-graphics briefing or basic editing (Canva, CapCut, Adobe)
  • Familiarity with creative-automation platforms (e.g., Pencil, Adcreative.ai)

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the B2B marketing landscape and experience working with AI/SaaS products.

💰 Compensation & Benefits

Salary Range: $50 - $70 per hour (based on the experience level and industry standards for part-time roles)

Benefits:

  • Private Healthcare
  • Discretionary Variable Pay
  • Commission Scheme
  • Employee Stock Options
  • Generous Paid Leave
  • Trips Abroad

Working Hours: 15-25 hours per week, with at least 4 hours overlap with London or Eastern-US business hours.

ASSUMPTION: The salary range is estimated based on the experience level required and industry standards for part-time roles. The benefits listed are based on the information provided in the company description.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2012

Company Description:

  • Builder.ai is an AI-powered composable software platform that allows every business and entrepreneur to become digitally powered.
  • The company offers a range of services, including app building, enterprise software, no-code app development, and intelligent automation.
  • With a global footprint and prominent investors, Builder.ai is driving innovation on a worldwide scale.

Company Specialties:

  • App Building
  • Enterprise Software
  • No Code App Development
  • iOS
  • Android
  • Progressive Web Apps
  • Artificial Intelligence
  • Machine Learning
  • Digital Transformation
  • Cloud Computing
  • Intelligent Automation
  • Cloud Optimisation
  • and Cloud Migration

Company Website: https://www.builder.ai/

ASSUMPTION: Builder.ai is a well-established company in the software development industry, with a strong focus on AI and machine learning technologies.

📊 Role Analysis

Career Level: Senior Specialist

Reporting Structure: This role reports directly to the VP of Growth and the Head of People Ops.

Work Arrangement: This is a part-time remote role, with a flexible schedule of 15-25 hours per week.

Growth Opportunities:

  • This role has the potential to evolve into a full-time position if there's a mutual fit.
  • The company encourages experimentation and offers unlimited opportunities for learning and progression.
  • With a global footprint, there may be opportunities for international travel and collaboration.

ASSUMPTION: While this is a part-time role, there are opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Not applicable (remote work)

Geographic Context:

  • The company is headquartered in London, England, but this role is remote and can be done from anywhere with at least 4 hours overlap with London or Eastern-US business hours.
  • The company has a global footprint, with offices across EMEA, APAC, and the Americas.
  • The company encourages a diverse and collaborative work environment.

Work Schedule: Flexible, with a minimum of 15 hours per week and a maximum of 25 hours per week.

ASSUMPTION: This role requires strong self-management skills and the ability to work independently in a remote environment.

💼 Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the VP of Growth and the Head of People Ops

Key Assessment Areas:

  • Paid social advertising expertise
  • Data analysis and storytelling skills
  • Project management and organizational skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight your relevant experience and achievements in paid social advertising.
  • Demonstrate your data-driven approach and ability to turn insights into actionable recommendations.
  • Showcase your strong communication skills and ability to work effectively with remote teams.
  • Tailor your resume and cover letter to emphasize your fit for this specific role and company.

ATS Keywords: Paid Social, B2B Marketing, Campaign Execution, Creative Testing, Data Analysis, Conversion Tracking, Project Management, Communication, Performance-Creative Science, Budget Management, Looker Studio, SQL, Audience Targeting, Social Media Advertising, Testing Strategies, Training

ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video screens, technical assessments, and final interviews with key stakeholders.

🛠️ Tools & Technologies

  • LinkedIn
  • Meta (Facebook, Instagram, etc.)
  • YouTube
  • TikTok
  • Reddit
  • Looker Studio
  • HubSpot
  • Salesforce
  • Motion
  • Reprise
  • Black Crow

ASSUMPTION: This role requires proficiency in various paid social advertising platforms, as well as data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

  • Experiment
  • Collaborate
  • Learn
  • Progress
  • Challenge the status quo

Work Style:

  • Remote and flexible work arrangements
  • Data-driven decision making
  • Strong communication and collaboration skills
  • Ability to work independently and manage multiple projects

Self-Assessment Questions:

  • Do you have a proven track record of success in B2B paid social advertising?
  • Are you comfortable working remotely and managing your own time?
  • Do you thrive in a data-driven environment and enjoy turning insights into actionable recommendations?
  • Are you a strong communicator and collaborator, able to work effectively with remote teams?

ASSUMPTION: Builder.ai values experimentation, collaboration, learning, and progress. Candidates should be comfortable working in a data-driven environment and be able to demonstrate strong communication and collaboration skills.

⚠️ Potential Challenges

  • Managing significant monthly budgets and ensuring campaign success
  • Staying up-to-date with the latest trends and best practices in paid social advertising
  • Working effectively with remote teams and managing multiple projects
  • Analyzing data and presenting insights to stakeholders in a clear and concise manner

ASSUMPTION: This role requires a high level of technical proficiency and strong project management skills. Candidates should be comfortable working in a fast-paced, data-driven environment and be able to manage multiple projects effectively.

📈 Similar Roles Comparison

  • This role is similar to a Senior Paid Social Manager or Specialist, but with a focus on part-time work and the potential for growth into a full-time position.
  • Unlike other roles in the industry, this role requires a strong understanding of performance-creative science and a data-driven approach to campaign optimization.
  • This role offers the opportunity to work with a well-established company in the software development industry, with a global footprint and prominent investors.

ASSUMPTION: While this role is similar to other paid social specialist roles in the industry, it offers unique opportunities for growth and development within a well-established company in the software development industry.

📝 Sample Projects

  • Developing and executing a paid social campaign to generate leads for an AI/SaaS product
  • Analyzing campaign performance data and optimizing ad spend to maximize ROI
  • Collaborating with cross-functional teams to ensure campaign success and alignment with company objectives

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for a paid social campaign, from strategy to execution to optimization?
  • How does this role fit into the broader marketing strategy for the company?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What are the expectations for communication and collaboration with remote teams?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now
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