Paid Social Specialist - Part Time

📌 Core Information

🔹 Job Title: Paid Social Specialist - Part Time

🔹 Company: Builder.ai - What would you Build?

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Part-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with at least 4 hours overlap with London or Eastern-US business hours)

🚀 Job Overview

Key aspects of this role include:

• Owning end-to-end paid social campaigns for a Series-D AI-powered software platform
• Driving a performance-creative testing program to lower customer acquisition costs
• Collaborating with cross-functional teams to execute campaigns and optimize results
• Analyzing data and presenting insights to executive leadership

ASSUMPTION: This role requires a high level of independence and self-management, as well as strong communication skills to collaborate effectively with remote teams.

📋 Key Responsibilities

✅ Strategy & Planning: Translate ICP/segment briefs into UK & US paid-social plans across LinkedIn, Meta, YouTube, TikTok, and Reddit. Build media mix & budget pacing models for six-figure monthly spend.

✅ Campaign Execution: Set up, QA, and launch ads, audiences, and pixel/conversion APIs. Own naming taxonomies & UTM governance to ensure clean data flow into GA4/HubSpot.

✅ Creative Testing: Architect test matrices and rapidly brief designers/ editors. Analyze thumb-stop %, hold rate, and post-click quality to decide winners.

✅ Optimization & Scaling: Run daily/weekly bid & budget adjustments, audience refreshes, creative rotations. Proactively propose scale tests for new channels, retargeting logic, or offer variants.

✅ Measurement & Insight: Build Looker Studio dashboards and concise exec read-outs (SQLs, pipeline $, CAC, payback). Present insights to VP Growth & Head of People Ops weekly.

✅ Knowledge Transfer: Document playbooks, train junior PMMs/SDRs on ad feedback loops, and recommend tooling (e.g., Motion, Reprise, Black Crow).

ASSUMPTION: This role requires a strong understanding of B2B paid social advertising, with a focus on lead generation and revenue impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of B2B paid-social ownership with demonstrable lead-gen revenue impact

Required Skills:

• Proven command of £/$100k+ monthly budgets across LinkedIn + Meta (bonus: TikTok, X, Reddit, YouTube)
• Deep understanding of performance-creative science (content hierarchy, hook testing, feed-first design)
• Fluent in conversion tracking (offline events, CAPI, HubSpot/GA4, Salesforce or equivalent)
• Data-driven storytelling; comfortable turning pivot-table insights into clear exec actions
• Strait-edge project management: hit launch dates, document changes, and escalate blockers fast
• Strong written & verbal comms; able to collaborate async with designers, copywriters, dev, and RevOp

Preferred Skills:

• Experience marketing AI / SaaS products to SMB buyers
• ABM or intent-signal retargeting (6sense, Demandbase, RollWorks)
• Experience with motion-graphics briefing or basic editing (Canva, CapCut, Adobe)
• Familiarity with creative-automation platforms (e.g., Pencil, Adcreative.ai)

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the tech industry and B2B marketing trends.

💰 Compensation & Benefits

Salary Range: £40,000 - £60,000 per year (pro-rated for part-time) based on industry standards for a part-time, experienced Paid Social Specialist in the UK

Benefits:

• Private Healthcare
• Discretionary Variable Pay
• Commission Scheme
• Employee Stock Options
• Generous Paid Leave
• Trips Abroad

Working Hours: 15-25 hours per week to start, with the potential to evolve into a full-time role if there's mutual fit

ASSUMPTION: The salary range is estimated based on industry standards for a part-time, experienced Paid Social Specialist in the UK. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered composable software platforms

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2012, with a history of driving innovation in software development building

Company Description:

• Builder.ai is an AI-powered composable software platform that allows every business and entrepreneur to become digitally powered.
• The company is on a mission to make software development building so easy that everyone can do it, regardless of their background, tech knowledge, or budget.
• With a global footprint and prominent investors, Builder.ai offers unlimited opportunities for learning, progress, and challenging the status quo.

Company Specialties:

• App Building
• Enterprise Software
• No Code App Development
• iOS, Android, and Progressive Web Apps
• Artificial Intelligence and Machine Learning
• Digital Transformation
• Cloud Computing, Intelligent Automation, and Cloud Optimization

Company Website: https://www.builder.ai/

ASSUMPTION: Builder.ai is a fast-growing, innovative company with a strong focus on AI and machine learning technologies. The company culture encourages experimentation, learning, and progress.

📊 Role Analysis

Career Level: Experienced Specialist, with the opportunity to grow into a more senior role if the part-time position evolves into full-time

Reporting Structure: This role reports directly to the VP of Growth and works closely with the Head of People Ops

Work Arrangement: Part-time, remote with at least 4 hours overlap with London or Eastern-US business hours

Growth Opportunities:

• Evolving the part-time role into a full-time position with increased responsibilities
• Expanding into other marketing channels or taking on leadership roles within the team
• Gaining experience in a fast-growing, innovative tech company with a global footprint

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): United Kingdom (with at least 4 hours overlap with London or Eastern-US business hours)

Geographic Context:

• The United Kingdom has a thriving tech industry, with a strong focus on AI and machine learning technologies.
• Working remotely allows for a flexible work-life balance and the opportunity to work from anywhere within the UK.
• The UK offers a diverse range of cultural experiences and a high quality of life.

Work Schedule: 15-25 hours per week, with the potential to adjust the schedule based on the candidate's availability and the team's needs

ASSUMPTION: The remote work environment offers a high degree of flexibility and the opportunity to work from anywhere within the UK. However, it also requires strong self-management and communication skills to collaborate effectively with remote teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the VP of Growth
• Final interview with the Head of People Ops

Key Assessment Areas:

• Paid social advertising expertise
• Data-driven decision-making skills
• Communication and collaboration skills
• Problem-solving and project management skills

Application Tips:

• Highlight relevant experience and achievements in B2B paid social advertising
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for technical questions related to paid social advertising and data analysis
• Demonstrate your ability to work independently and collaborate effectively with remote teams

ATS Keywords: Paid Social, B2B Marketing, Campaign Execution, Creative Testing, Data Analysis, Conversion Tracking, Project Management, Collaboration, Performance-Creative Science, Budget Management, Lead Generation, SQL, Looker Studio, Social Media Advertising, Audience Targeting, Testing and Optimization

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and technical skills. Candidates should tailor their application materials to highlight their fit for the role and the company.

🛠️ Tools & Technologies

• LinkedIn, Meta (Facebook, Instagram), YouTube, TikTok, Reddit
• HubSpot, GA4, Salesforce
• Looker Studio, SQL
• Motion, Reprise, Black Crow (for tooling recommendations)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as the company continues to grow and adopt new technologies.

👔 Cultural Fit Considerations

Company Values:

• Experiment
• Learn
• Progress

Work Style:

• Independent and self-managed
• Collaborative and communicative
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working independently and collaborating with remote teams?
• Do you have a strong understanding of B2B paid social advertising and data analysis?

ASSUMPTION: Builder.ai values experimentation, learning, and progress, and seeks candidates who are comfortable working independently and collaborating with remote teams. A strong understanding of B2B paid social advertising and data analysis is essential for success in this role.

⚠️ Potential Challenges

• Managing a significant monthly budget across multiple platforms
• Keeping up with the fast-paced, innovative nature of the tech industry
• Collaborating effectively with remote teams across different time zones
• Balancing part-time work responsibilities with other commitments

ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents several challenges that candidates should be prepared to overcome.

📈 Similar Roles Comparison

• This role is similar to other B2B Paid Social Specialist positions, but with a focus on AI-powered software platforms and a part-time work arrangement
• The tech industry is fast-paced and constantly evolving, requiring candidates to stay up-to-date with the latest trends and technologies
• This role offers the opportunity to grow into a more senior position if the part-time arrangement evolves into full-time

ASSUMPTION: While this role shares similarities with other B2B Paid Social Specialist positions, it also has unique aspects that set it apart, such as the focus on AI-powered software platforms and the part-time work arrangement.

📝 Sample Projects

• Developing and executing a paid social campaign to generate leads for an AI-powered software platform
• Analyzing campaign performance data to optimize results and lower customer acquisition costs
• Collaborating with cross-functional teams to create and test creative assets for paid social advertising

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and tasks may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the paid social team, and how can this role help address them?
• What opportunities are there for growth and advancement within the company?
• How does the company support work-life balance for part-time employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and advancement. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit for this specific role and company
• Prepare for technical questions related to paid social advertising and data analysis
• Demonstrate your ability to work independently and collaborate effectively with remote teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.