📌 Core Information
🔹 Job Title: Paid Social Specialist (TikTok)
🔹 Company: TripleTen
🔹 Location: Mexico (Remote)
🔹 Job Type: Full-time, Contractor
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing TikTok Ads campaigns
- Supporting marketing operations and data structuring
- Tracking trends and contributing to ideation sessions
- Collaborating with an international marketing team
ASSUMPTION: This role requires a strong understanding of paid social marketing, with a focus on TikTok Ads. The ideal candidate will be proactive, detail-oriented, and comfortable working with data.
📋 Key Responsibilities
✅ Manage and optimize TikTok Ads – set up, monitor, and analyze campaigns
✅ Support marketing operations – handle data structuring in Google Sheets, input information, and assist in reporting
✅ Track trends & brainstorm ideas – monitor TikTok/Meta creative trends, research new creatives, and contribute to ideation sessions
✅ Assist with general User Acquisition tasks – help to optimize traffic funnels, retargeting, and audience segmentation
✅ Cross-functional collaboration – work closely with an international team of marketing professionals to improve performance and explore new marketing strategies
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication skills to collaborate effectively with a global team.
🎯 Required Qualifications
Education: Not specified (Entry-level position)
Experience: 0-2 years of experience in paid social marketing, ideally with TikTok Ads or Meta Ads
Required Skills:
- Proven experience in paid social marketing, with a focus on TikTok Ads or Meta Ads
- Strong analytical mindset and comfort working with numbers, reports, and campaign performance data
- Excellent attention to detail and ability to structure and organize information efficiently
- Proactive and eager to learn, with a self-motivated attitude
- Proficiency in English at least at B2 level
Preferred Skills:
- Experience with Google Sheets and data structuring
- Knowledge of user acquisition strategies and funnel optimization
- Familiarity with cross-functional team collaboration and marketing operations
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field may be beneficial but is not required for this entry-level position.
💰 Compensation & Benefits
Salary Range: $30,000 - $45,000 USD per year (Estimated based on industry standards for entry-level paid social marketing roles in Latin America)
Benefits:
- 100% remote collaboration
- Work with a highly-experienced team handling substantial budgets on TikTok
- Collaboration with a global team and work on large-scale marketing campaigns
- Hands-on experience with advanced user acquisition campaigns and marketing operations
- Fast upskilling opportunities in performance marketing and analytics
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for entry-level paid social marketing roles in Latin America. The actual salary may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2015 (As part of Nebius Group)
Company Description:
- TripleTen is a leading online coding bootcamp that offers courses to learn coding and data analysis skills for tech industry jobs in less than a year in the USA and Latin America.
- The company uses a research-based learning method and offers a 100% money-back guarantee and 87% employment rate among its 6,000+ graduates.
- TripleTen is part of Nebius Group, which operates in Europe, North America, and Israel, with businesses in AI infrastructure, cloud platforms, and autonomous driving technology.
Company Specialties:
- AI-centric cloud platform
- GPU clusters and cloud platforms
- AI data partner services
- Edtech and autonomous driving technology
Company Website: tripleten.com
ASSUMPTION: TripleTen is a subsidiary of Nebius Group, focusing on education technology and re-skilling individuals for careers in tech.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the marketing department.
Work Arrangement: Fully remote, with the possibility of working from anywhere in the United States or Latin America.
Growth Opportunities:
- Learning and developing skills in performance marketing and analytics
- Potential career progression within the marketing department or other areas of the company
- Opportunities to work on large-scale marketing campaigns and collaborate with a global team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing or related fields.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Not applicable (Fully remote)
Geographic Context:
- Mexico is the largest Spanish-speaking country in Latin America, with a growing tech industry and a strong focus on education and skills development.
- The country has a diverse cultural landscape and a vibrant digital marketing scene, with a significant presence on social media platforms like TikTok.
- Mexico's time zone is Central Standard Time (CST, UTC-6), which may require some flexibility in working hours to accommodate global team members.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate global team members and time zones.
ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere in Mexico, with the flexibility to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the marketing manager or a team member
- Final interview with the marketing manager or a senior team member
Key Assessment Areas:
- Experience with paid social marketing and TikTok Ads
- Analytical skills and data-driven decision-making
- Attention to detail and organizational skills
- Proactivity, self-motivation, and cultural fit
- English language proficiency
Application Tips:
- Highlight relevant experience with paid social marketing and TikTok Ads in your resume and cover letter.
- Demonstrate your analytical skills and data-driven approach in your application materials.
- Showcase your attention to detail and organizational skills by submitting a well-structured and error-free application.
- Emphasize your proactivity, self-motivation, and cultural fit in your cover letter and interview responses.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability.
ATS Keywords: Paid Social Marketing, TikTok Ads, Meta Ads, Analytical Mindset, Attention to Detail, Proactive, Self-Motivated, English Proficiency
ASSUMPTION: The application process may vary depending on the company's hiring needs and the number of applicants. It is essential to stay informed about the latest updates and communicate openly with the HR department throughout the process.
🛠️ Tools & Technologies
- TikTok Ads Manager
- Meta Ads Manager
- Google Sheets
- Data visualization and analytics tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The required tools and technologies may change or evolve over time, as the company adopts new platforms and technologies to improve its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Integrity and transparency
Work Style:
- Self-motivated and proactive
- Data-driven and analytical
- Adaptable and flexible
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do I have a strong passion for learning and continuous improvement?
- Am I comfortable working independently and taking initiative?
- Can I effectively collaborate with a global team and adapt to different work styles?
- Do I have a customer-centric mindset and a focus on delivering results?
ASSUMPTION: TripleTen values candidates who align with their company values and demonstrate a strong work ethic, self-motivation, and adaptability.
⚠️ Potential Challenges
- Managing multiple campaigns and optimizing performance across different platforms
- Keeping up with the latest trends and best practices in paid social marketing
- Collaborating effectively with a global team and managing time zones
- Adapting to a fast-paced and dynamic work environment
- Balancing work and personal life in a fully remote setting
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role focuses specifically on TikTok Ads, whereas similar roles may focus on a broader range of social media platforms or specific industries.
- As part of an EdTech company, this role may require a stronger focus on customer acquisition and student engagement compared to other marketing roles.
- Career progression in this role may involve moving into other marketing specializations or management positions within the company.
ASSUMPTION: While this role shares similarities with other paid social marketing positions, its focus on TikTok Ads and EdTech industry context sets it apart.
📝 Sample Projects
- Developing and executing a TikTok Ads campaign to drive user acquisition and enrollment for a coding bootcamp program
- Analyzing campaign performance data and optimizing targeting, bidding, and creative strategies to improve results
- Collaborating with the marketing team to create and implement a retargeting strategy to re-engage website visitors and improve conversion rates
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the candidate can expect in this role, focusing on paid social marketing, data analysis, and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance, particularly in a fully remote work environment?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with paid social marketing and TikTok Ads
- Prepare for interviews by researching the company, its products, and the industry trends
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
