📌 Core Information
🔹 Job Title: Paid Social Sr. Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Owning paid social strategy and execution for multiple clients
- Communicating effectively with clients and internal teams
- Analyzing campaign performance and deriving actionable insights
- Mentoring junior team members and staying updated on industry trends
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and a solid understanding of paid social platforms.
📋 Key Responsibilities
✅ Own paid social strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc) in collaboration with the rest of the team
✅ Accountability and ownership of multiple paid social client relationships with limited supervision
✅ Communicate with clients whether through email or via the phone with minimal oversight to cultivate a strong working relationship
✅ Effectively prioritizes efforts to focus on delivering on the most important things
✅ Tracks and reports on campaign results, and data analysis and participate in or lead weekly client calls
✅ Proactively educates oneself on industry findings and effectively mentors junior team members via training and delegation
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
Experience: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
Required Skills:
- Confidence in media planning across Meta, TikTok, Reddit, Snapchat, and Pinterest
- Strong analytical skills, capable of interpreting campaign data and deriving actionable insights
- Excellent communication skills to effectively collaborate with cross-functional teams and present campaign performance reports to stakeholders
- Ability to multitask, prioritize workload effectively, and meet deadlines in a dynamic environment
- Demonstrated ability to adapt to changes in social media platforms and algorithms
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
- Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
Preferred Skills:
- Familiarity with LinkedIn and X
ASSUMPTION: Candidates should have a strong foundation in paid social advertising, with a focus on Meta and TikTok. Excellent communication and analytical skills are essential for this role.
💰 Compensation & Benefits
Salary Range: MXN 120,000 - 180,000 per month (Based on market research and experience level)
Benefits:
- Unlimited PTO
- Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Match up to 4% of your contributions at 100% with immediate vesting
- Perks and Wellness: Fringe, Forma, Thankful giving, Equity
- Learning and Development: Mentor program and more
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research for similar roles in Mexico City. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry.
Company Description:
- Tinuiti is committed to growing happiness for its clients, employees, and partners
- The company values Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change
- Tinuiti offers a fully remote environment with unlimited PTO, encouraging work-life balance
Company Specialties:
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's size and industry position provide opportunities for professional growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in paid social advertising.
Reporting Structure: The Paid Social Sr. Specialist will report directly to the Paid Social Manager or similar role.
Work Arrangement: This role is based in Mexico City, with the option for remote work.
Growth Opportunities:
- Potential advancement to a management or senior management role within the paid social team
- Expansion into other areas of performance marketing, such as search, commerce, or TV
- Opportunities to work with diverse clients and gain experience in various industries
ASSUMPTION: This role offers opportunities for career growth within Tinuiti's expanding performance marketing agency.
🌍 Location & Work Environment
Office Type: Tinuiti offers a fully remote work environment, with the option to work from the Mexico City office.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options
- The city has a subtropical highland climate, with mild winters and warm summers
- Mexico City is known for its rich history, delicious food, and diverse neighborhoods
Work Schedule: Full-time, 40 hours per week, with flexible hours and unlimited PTO
ASSUMPTION: The remote work option and flexible hours allow for a better work-life balance, while the Mexico City office provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Paid Social Manager or similar role
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Paid social advertising knowledge and experience
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Tinuiti's core values
Application Tips:
- Highlight relevant paid social experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful paid social campaigns you've managed or contributed to
ATS Keywords: Paid Social, Media Planning, Campaign Execution, Client Communication, Performance Tracking, Industry Expertise, Analytical Skills, Communication Skills, Multitasking, Adaptability, Computer Skills, Web Analytics, Spreadsheet Software
ASSUMPTION: Tinuiti's interview process focuses on assessing candidates' technical skills, cultural fit, and problem-solving abilities.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Microsoft Excel, PowerPoint, and Google Slides
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in paid social advertising platforms and tools, as well as strong computer skills.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Tinuiti's core values, and how do they resonate with your personal values?
- Are you comfortable working in a remote or hybrid environment, with a focus on results rather than hours worked?
- Do you thrive in a dynamic, fast-paced work environment, and how do you approach continuous learning and adaptation?
ASSUMPTION: Tinuiti values candidates who are passionate about their work, committed to continuous learning, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing multiple client relationships and prioritizing workload effectively
- Adapting to changes in social media platforms and algorithms
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with remote team members and clients
ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other paid social roles, this position requires a balance of strategic planning, hands-on execution, and client management
- Tinuiti's size and industry position provide opportunities for professional growth and exposure to diverse clients and projects
- Career progression may involve moving into management or expanding into other areas of performance marketing
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within Tinuiti's expanding performance marketing agency.
📝 Sample Projects
- Developing and executing a full-funnel paid social strategy for a retail client, driving both online sales and in-store traffic
- Managing a multi-million dollar budget for a B2B client, optimizing performance and maximizing ROI
- Collaborating with cross-functional teams to create and implement a cohesive brand narrative across paid social channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall structure of the paid social team, and what are the opportunities for growth and advancement?
- What are the most challenging aspects of this role, and how have previous team members approached them?
- How does Tinuiti support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tinuiti foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These questions help assess the role's fit with your career goals, the team's dynamics, and Tinuiti's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid social experience and achievements
- Write a cover letter demonstrating your understanding of the role and company
- Prepare examples of successful paid social campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
